Vadilal Ice-Cream was setting up a chain of outlets for its products to be served and for takeaways under its SCOOPSHOP brand. Vadilal Scoop Shops are exclusive ice cream parlours offering finest scoops in varied flavours. Vadilal Scoop Shop themed with scoop to swirl concept, is where ice-cream is served with style and joy! We wanted to make this emotion a visible and symbolic identity of the outlets with its energy and warmth evolving into the SWIRL that embodies all this.
Vadilal Scoop Shop Themed With Scoop To Swirl Concept | Studio Invoke
visit : Studio Invoke
As a design concept we took scoop as the visual form and the movement of scooping as an inspiration, which transformed in to a huge “swirl” symbol. It conveys the spirit of the outlet with its vibrancy and exuberance to make it a major element for expressing the ambience. This feeling will be experienced in all the outlets of the chain.
The “swirl” is key element of the design, which is derived from golden proportion ratio, which depicts constant growth. It has been designed in reference to human scale such as it doesn’t obstruct the view of normal human height.
The size of the swirl is fixed regardless of the size of the shop. We also kept in mind that the motif can be utilized in same size in different scale of the shop to give a consistent identity that defines a chain. It is visible from the façade itself in each parlor.
Overall interior palate is warm, cozy and eye catchy. The use of bold carmel (rust orange) tiles, ombre texture on wall , red branding on wall, counter metal lit swirl and red metal hanging lights in ceiling ties the interior together.
The infinity mirror is a value added element in space. The installation depicts icecream products on periphery reflects multiple times and gives infinite product range for the parlour. The bold bench against the installation is for people to take selfies and group pics.
The wall branding wall that highlights the products and its emotions from the users with juxtapose basic shapes. Bronze acrylic also reflects the environment that keep on changing along with users movement.
The façade is designed from the form of scoop. What if you are entering in larger scoop of icecream. To take this concept further we took façade as a key factor. Taking circular shape of the icecream scoop on façade with waffle print.
The façade it self becomes identity for this particular brand. In non ac parlour we have designed a metal grill with the same form. The main point to develop façade is to highlight the shop in busy neighbourhood, to attract the target audience.
The façade form, arched ceiling light and swirl syncs with each other so well that it creates harmony. The Vadilal SCOOP outlet is a place for fun with family and friends. It should have become the place of delight and happiness and offer some new and exciting events.
We have designed and put up an intriguing visual experience that challenges the mind and fulfills the heart. It also becomes a great place for selfies. Vadilal’s ‘ SCOOP to SWIRL ‘ is an ambience that is in harmony with its value of delighting the customer in all ways.
FACT FILE
Designed by : Studio Invoke
Project Type : Restaurants/Bars/Cafes
Project Name : Scoop to Swirl (Vadilal Scoop Shop)
Location : Various parts of Ahmedabad – South Bopal, Makarba, Prahladnagar, Vadaj
Year Built : 2022
Project Size : 150 till 700 sq.ft
Project Cost Appx : 10-15 lacs
Principal Designers : Anushi Shah & Ravi Dave
Team Design Credits : Kartik Panchal
Photograph Courtesy : Murtaza Gandhi
Firm’s Instagram Link : Studio Invoke
For Similar Project >> ECLECTIC MÉLANGE OF ANTIQUITY AND MODERNITY | BEHOLD DESIGN STUDIO
Guest Apartment tucked within the leafy heritage district of Colaba, Mumbai, where timeworn facades gaze out to the Arabian Sea, WaterStone emerges as a masterclass in modern restraint and rustic soul. Envisioned by Architect Hormuzd Katrak of Studio Homzstead, this 1,600-sq-ft guest apartment was crafted for a leading Tata Group company with a singular purpose: […]
This residential project is a 2500 sq ft home – “HOUSE B-22”, with a built-up area of 1470 sq ft. a plot in Dahod, Gujarat. This 3 bhk home is modern and minimalist. The team crafts the space to offer an experience that fuses simplicity and elegance. When the clients approached Bharmal Associates, their vision […]
Nestled amidst lush greenery, Lime Light Villa is a sanctuary of tranquillity where modern sensibilities seamlessly blend with the raw beauty of nature. Designed as a weekend nature retreat with a 950 sq. ft built-up area near Dahod, this one-bedroom features a spacious living room, a cosy kitchen-dining area, and a breathtaking landscape garden. This […]
At the heart of this project lies a pursuit of understated luxury, where quiet luxury interior design is not just about aesthetic appeal but about evoking a sense of calm, clarity, and comfort. The space was envisioned as a sanctuary—elegant yet approachable, luxurious yet livable. With clean lines, tactile materials, and a muted tonal palette, […]
A graduate of IHM-A and an experienced restaurateur (this being his second venture), he approached the project with clarity and conviction. He wasn’t seeking a conventional dining room—he sought a realm, a sensorial experience that transcended cuisine and became immersive storytelling. Thus began our journey to craft a space where terracotta interiors meet materiality and […]
This office space has been meticulously designed for a financial advisory firm, drawing inspiration from Japanese style interior aesthetics to embody simplicity, refined elegance, and harmonious balance. We have introduced soft, flowing curves with a restrained selection of materials to create an atmosphere of tranquility and clarity for a focused and efficient work environment. This […]
Spanning 8,000 square feet, a stunning Indore residence designed by Poonam Akash showcases an impressive array of wooden interiors throughout. Created by the firm’s co-founders and principal designers, Akash and Poonam Mehta, this elegant home accommodates a family of six with a harmonious flow connecting various thoughtfully designed spaces. Editor’s Note: “A subtle ode to […]
This 900 sq. ft. two-bedroom duplex is located within a 65-year-old building in Vile Parle, Mumbai. Designed for a young couple, we aimed to preserve the original charm of the building while transforming it into a serene and contemporary space rooted in Zen interior design. This Two-bedroom Duplex Captures The Essence of Zen Interior Design […]
In recent years, India has experienced a significant shift in its work culture, driven by the rise of startups, freelancers, digital nomads, and hybrid work models. At the heart of this transformation lies the rapid growth of co-working spaces, vibrant, flexible environments that blur the lines between traditional offices and collaborative studios. But behind the […]
The design of this 3500 sqft apartment modern design embodies a modern theme, emphasizing an airy and spacious feel with an abundance of natural light. The interiors are meticulously planned with a combination of white onyx flooring, with soothing finishes, minimalist furniture, and arches that visually demarcate spaces and lime-textured grey finished panelling to create […]