search
  • This Store is Set Against the Backdrop of a City that Celebrates India’s Heritage of Lore and Art | RENESĀ Architecture Design Interiors Studio

    Editor’s Note: Preserving and admiring the sheer ingenuity of fired brickwork, this apparel store holds within the bequest of generational artistry and design values. A seamless rumination of brass, singularity of material, and the curvilinear stand of partition marks as a declaration itself while letting the clothing pieces be the star of the creation. ~ Nishal Sevak(Co-Editor)

    Mud Matrix, in its essence, is born from an acute devotion to pure materiality and craft honed over countless decades in the Indian subcontinent. Situated in the teeming hub of Ranjit Avenue of Amritsar, Punjab, this store is set against the backdrop of a city that celebrates India’s heritage of lore and art. Imagined for a family hailing from a multi-generational background in the realm of fabric and textile, this store is a modern embodiment of their long-preserved legacy. The venue houses a gamut of contemporary and ethnic Indian wear, strengthening the cause of the Make in India initiative. By extension, The space indulges in a quiet retelling of tradition in the voice of gritty, indigenous materials and design techniques.

    This Store is Set Against the Backdrop of a City that Celebrates India’s Heritage of Lore and Art | RENESĀ Architecture Design Interiors Studio

    Visit: RENESĀ Architecture Design Interiors Studio

    At the outset, the store’s façade at the street level builds an instinctive sense of intrigue, standing veiled in a matrix of fired brickwork. The elevation is intentionally punctuated by an array of wood folding doors infilled with panels of glass and wicker to give it a perception of translucency.

    The building’s threshold bears the ability to be completely opened, connecting the inside and outside seamlessly to pose as an integrated whole for intimate soirées and communal gatherings.

    The entirety of the store’s volume has been imagined in the rhythmic DNA of bricks, hinting at the aphorism of us coming from the earth, building on it, and humbly returning to it. The bricks crafted in alliance with Jindal Mechno Bricks have been created using mud from the lands of Bikaner in Rajasthan.

    Firing the bricks accurately at a specific temperature lends them their distinct coloration, a blend of deeper browns and warm taupe that form the raw, unadorned skin of the space. The modest brick assumes a new lease of life, enveloping most walls, flooring in radiating forms, and structural members to embed movement within the store’s spatial embrace. 

    The neutral yet textured appeal of the bricks rightfully draws one’s gaze to the vivid hues of the garments on display. Subliminally, the earthy make of the bricks poses a welcome contrast to the brilliantly detailed pieces of clothing, both reprising the sheer labor of handiwork in their unique ways!

    The internal layout of the store is a contiguous one composed of overlapping, curved partitions. The areas ensconced within these partitions pose as interconnected, looped galleries. They house display nodes curated to take patrons on a journey laced with color, texture, and tactility.

    This specific design intervention allows the visitors to be led through a curiosity-fuelled trail through the premises, drawing them in to traverse the space and its offerings in immersive totality. Doses of brass, wood, and woven wicker manifest as furniture, lighting, mirrors, and artifacts to layer the store, walking the lines of the past and the present gracefully.

    Prioritizing the user-experience, the display systems in brass stud the curved walls, focal pedestals, and stoic internal columns, each made a homogeneous part of the design fabric. Auxiliary spaces like the fitting rooms, backend offices, tailoring workshops, and inventory storage have been inconspicuously tucked into fragments of the floor plan, imbuing the retail experience with an uninterrupted demeanor.

    Tactfully planned spot and mood lighting heighten the ambiance, illuminating the merchandise as relics of artisanship. The almost cavernous experience of the store allows the visitors to disconnect from the humdrum of the city, surrendering themselves to the depth of the milieu.

    Thinking of its materiality as a tapestry of expression, Zariboota signals the convergence of old and new, fittingly distilling the ethos of the project.

    With a robust architectural language surging through the interior environment, the designed elements become unassuming bearers of the store’s roots and endeavors that are indeed timeless in their spirit.

    Fact File

    Designed by: RENESĀ Architecture Design Interiors Studio

    Project Type: Retail Interior Design

    Project Name: MUD MATRIX Store

    Location: Amritsar, Punjab

    Year Built: 2023

    Project Size: 2000 Sq.ft

    Principal Architect: Sanjay Arora

    Concept Design Head: Sanchit Arora

    Interior Designer And Decor Head: Vandana Arora

    Studio Technical Head: Virender Singh

    Architect: Janhvi Ambhurkar & Akarsh Varma

    Branding: Akshita Jain

    Text: Lavanya Chopra

    Clients: Mr. Kavish Khurana & Mrs. Shruti Khurana.

    Photograph Courtesy: Niveditaa Gupta

    Source: Archdaily

    Firm’s Website Link: RENESĀ Architecture Design Interiors Studio

    Firm’s Instagram Link: RENESĀ Architecture Design Interiors Studio

    Firm’s Facebook Link: RENESĀ Architecture Design Interiors Studio

    For Similar Project >>> A Fashion Brand Store That Celebrates Art In Spirit

    This 3 BHK Villa With Cosy Nooks has a Stunning Interior Design Transformation | Between Bricks

    Tucked away in the tranquil lanes of Kotturpuram, the “House of Arts” is a 3 BHK villa that has undergone a stunning interior design transformation. The renovation brings together a curated collection of traditional and contemporary design elements, creating a space that is both inviting and inspiring. This 3 BHK Villa With Cosy Nooks has […]

    Read More

    20 Amazing Interior Wall Designs For Indian Spaces

    As soon as you enter a space, walls define its boundary, volume, style, and experience. Interior wall designs are crucial in determining the mood and aesthetic appeal of an interior space. To create a one-of-a-kind space for occupants and guests, the interplay of interior wall designs and their volume is key. To evoke a feeling […]

    Read More

    The Design of this Bungalow Goes From Inward to one that Embraces Outdoors | scarta_spaces

    In the heart of a meticulously planned neighbourhood, the design of this 3500 sqft bungalow has undergone a remarkable transformation. Facing a quiet internal road, this renovation project has redefined the home from an inward-looking space to one that embraces the outdoors. The result is a residence that welcomes an abundance of natural light and […]

    Read More

    Marble House: 25 Classic Indian Marble Design Ideas

    Marble house designs in the Indian context constantly change and upgrade with time but never go out of style. Marble a timeless and versatile material, finds its application in various settings ranging from flooring to ornamentation. If you are looking for marble house ideas to add a touch of quality and luxury to your home, […]

    Read More

    Small Bathroom Layouts: How to Maximize Space and Style

    In small bathroom layouts, every square inch counts. Without a thoughtful plan, a small space can quickly become cluttered, making it feel even more cramped. The right bathroom layout not only enhances functionality in interiors but also creates a sense of openness. Think about it—how frustrating is it to move around a bathroom where the […]

    Read More

    50 Modern Living Room Storage Ideas For Indian Homes

    Do you enjoy keeping games, books, and ornaments in your hallway? This carefully chosen collection of living room storage ideas will complement your interior decor and be suitable for Indian homes. These are chosen from a shortlist of different product designers’ living room storage designs on Archioo. The following living room storage concepts have been […]

    Read More

    TV Unit Design In Bedroom: 15 Stunning Ideas For Indian Homes

    Creating a TV unit design in bedroom requires the right balance of functionality, optimization, and aesthetics to enhance the space. Apart from cots and wardrobes, TV units in a bedroom play a pivotal role in captivating an individual’s attention. Keeping in mind, the design theme and concept of your home, the TV unit design in […]

    Read More

    The Interior Design of the Home Embodies the Rich Cultural Heritage | Brique Design Studio

    The interior design of the home, titled A Fusion Story, presents a unique blend of traditional Indian patterns with sleek, contemporary aesthetics. The project revolves around creating a space that embodies the rich cultural heritage of India while embracing modern design principles. The result is a perfectly balanced and timeless interior that not only meets […]

    Read More

    Parallel Kitchen Design: 20 Stunning Ideas For Indian Homes

    Are you worried about the small space left in your kitchen? In parallel kitchen design, the layout divides the kitchen into two parallel counters. Including the parallel kitchen design, the work sequence includes store, wash, prepare, cook, serve, eat, and be followed by clear and wash up. From the sequences, we learn that three appliances […]

    Read More

    Living Room Tables: 100 Best Designs For Your Indian Homes

    The living room is the heart of the home, a space where conversations flow, memories are made, and comfort takes center stage. But what anchors this space, creating balance and style? The tables you choose—whether a sleek console table by the wall, a statement-making centerpiece, or a charming side table—have the power to elevate your […]

    Read More
  • Jaipur Dairies has the Essence of Rajasthani Culture and Modern Aesthetics Creating a Unique Shopping Experience | Ikigai Goa

    'Aurum' is a Harmony of Styles Where Life Imitates Art in Design | Vaastavya