“Retail therapy has myriad aspects and benefits attached to it. While the products are the key takeaways, the type of shopping environment makes a great difference to the entire experience. The thematic world of this retail store makes you transport to a cinematic era where very detailing has a story behind it.”- Nishal Sevak(Co-Editor)
Strong like a weave, yet flowy like fabric; Dhaagasutra sits in the heart of Pune at the intersection of the traditional and contemporary. A fashion brand store that celebrates art in spirit, it is aptly named The Thread Cave – inspired by the humble thread and the canvas of caves.
A Fashion Brand Store That Celebrates Art In Spirit | Kaushal Tatiya Architects
Visit : Kaushal Tatiya Architects
Designed by Kaushal Tatiya architects, the design serves as a flagship store of an avant-garde fashion brand, Dhaagasutra. The ethos of the brand is to be innovative while staying true to the roots, exploring art through fashion. To build on the same idea for architecture, the design team turned to one of the oldest canvases of our times – the caves.
Caves transformed art into an experience. The cavern walls were the pages of the story that unfolded through the paintings as one walked past. The organic forms lent dynamism and created undulations that gave the art a new depth. The catenary and parabolic curves, not unlike the crests and throughs of cloth, acted as the perfect backdrop for the flow of the creative mind. With this as the inspiration, Dhaagasutra was conceptualized as the Thread Cave, a canvas for art and fashion.
The first look of the store is a huge traditional wooden door, symbolic of the brand’s rootedness in Indian culture. A melange of curves greets one upon entering the store. The reception area houses a large central seating area that can also be transformed into a discussion space.
Catenary arches and organic forms are witnessed prominently in the design. The fabric flows into the hyperbolic and parabolic curves of the display units. These lines then weave under to create patterns in marble chip inlays on the Kadapa floors.
The design acts as a backdrop for the outfits. Since the outfits were designed to be colorful and vibrant, the store was crafted in dark hues of black and grey with splashes of neutral whites and browns. The rawness of concrete, stone, and wood was enhanced to create a myriad of earthy textures reminiscent of a cavern.
This helped in creating a contrast between the two and highlighting the displays. The Dhaagasutra logo has been subtly incorporated into the design. From door handles to wall accents, the brand presence is seen through the design.
While the interiors emote grandeur, the spaces are crafted to be comfortable. Informal seating areas have been created where people can rest while shopping, or have a discussion with the designers. The swing seating in the bridal couture area is a prime example, which also visually connects to a viewing space, for the customers to witness the magic of the Dhaagasutra pieces on them.
In any fashion store, mirrors are of utmost importance. Adhering to the parametricism of the space, mirrors in organic shapes adorn the walls, reflecting beautiful backdrops. Multiple mirrors reflect off each other to make the interiors appear more spacious. Mirrors and stones also lead the way to the trial rooms, acting as subtle signages.
Dhaagasutra is not merely a store but a canvas for art. Backdrops and statement pieces merge seamlessly together, to create a space that is visually aesthetic and functionally optimized. As caverns celebrated paintings and sculptures, the store celebrates the craft of fashion. Together, materials and ideas come together to form a timeless celebration of art – The Thread Cave, Dhaagasutra.
Fact File
Designed by : Kaushal Tatiya Architects
Project Type : Retail Interior Design
Project Name : Dhaagasutra : The Thread Cave
Year Built : 2022
Duration of project : 4 Months
Project Size : 2700 Sq.ft
Project Cost : 35 lakhs
Principal Architects : Ar. Kaushal Suresh Tatiya & Ar. Sweety Muttha
Photograph Courtesy : Avesh Gaur
Products / Materials / Vendors : Finishes – Stucco / Lighting – Lafit / Doors and Partitions – Saint Gobain Sanitaryware – Kohler / Windows – Saint Gobain / Furniture – Space Ace Design Studio / Flooring – Kadappa / Paint – Asian Paints / Hardware – Hafele.
Firm’s Instagram Link : Kaushal Tatiya Architects
Firm’s Facebook Link : Kaushal Tatiya Architects
For Similar Projects >> An Inviting And Elegant Retail Experience
This 4bhk luxury apartment interior design unfolds like a well composed melody harmonizing comfort. The pop of animated colors in the thoughtfully curated material palette enhances and complements the overall theme of this abode. Selective wall art, decor element, customized lights as well furnishings offer a home that is both captivating and inspirational. In the […]
When an office interior design is being planned within the existing shell structure of a commercial , one wonders what the context of the project is. When Anvitha Reddy from Arvi Studio was approached by Ocean Pharma Court for an interior project, she was quick to define this context. The context here was beyond the […]
Tiny house designs are very exciting and intimidating in themselves. Moreover, they come with their benefits and challenges as well. To know and understand tiny house designs, one must have enough knowledge about the challenges one can face. It can be individual or separate entities and also can be shared living spaces. The following are […]
A well-designed false ceiling design for hall can create the entire mood of your interiors by adding elegance and character to the space. From simple gypsum to highly designed wooden patterns, these ceiling designs not only beautify the whole ambience but also improve sound quality distribution, thermal insulation, and lighting distribution within the room. In […]
In the contemporary context, modern contemporary home interior design is a step forward in elegance because it relies on the nested luxury and not gaudy. This style develops clean lines coupled with quality materials in both functional and visual spheres for a “wow” effect that is appealing yet never gets old. In this residence bungalow, […]
The client’s brief was to create a fresh, contemporary workplace for an entrepreneur couple with different verticals. Being young start-ups, they wanted the office to have an easy, youthful vibe, albeit with a sense of sophistication. Apart from this, the primary challenge for Red Brick Studio lay in packing all the varied functional spaces into […]
A small-sized elevator of a residential tower in Mumbai opens to a 5-foot-wide corridor adorned with charming old terrazzo flooring, studded with a diamond-shaped design. An antique jharokha, intricately detailed with parrots and flowers, warmly greets the visitors, reflecting the essence of Indian traditional interior design. This 3BHK apartment is owned by a delightful South […]
At Studio Suba, we relish the chance to partner with homeowners who have a vision and an open mind. Partnering with a multigenerational family, including a young couple, their child, and the grandparents, the design team Madhuja and Sagar (Studio Suba) masterfully crafted an earthy interior design that creates a warm, inviting sanctuary where each […]
Bringing a raw, natural, rustic, earthy aesthetic to life, this 2-bedroom apartment is warmth personified. The modern rustic interior design of this home reflects truth to materials and textures while evoking a strong sense of personality. Right when you stand in front of the main door, the wooden paneling and potted plants welcome you into […]
A bathroom design isn’t just about great looks; it’s about functionality, organization, and usable space. Bathroom cabinet ideas are an essential component of keeping supplies in order and boosting the overall glamour in the place. No matter whether you have a little powder room or a big master bath, the right cabinetry will transform all […]