Set in a densely knitted office area in the main city of Mumbai, the site is a compact 850 sq.ft space enveloped by adjacent retail store designs, leaving only the roadside open for light, ventilation, and accessibility. When the owner of Cotton Cottage India approached us to renovate their existing retail store designs across India, he was clear about his needs. He wanted to revamp the earlier design theme and adapt new ideas with cost-effective, dismantleable shelving solutions. He desired the space to be very functional and set a benchmark in the market for its brand. Thus, the simple strategy the designer applied was to make the experience synonymous with the brand.
This Retail Store Design Embraces Earthy Palette in the City of Mumbai | Spacevalue Architects
Today, in the era of the “experience economy,” the idea is that products and services can outcompete by creating an experience that customers value.
Functionality, brand identity, creativity and uniqueness, budget, and schedule were the main focus areas of the project. Well-planned and executed retail interior designs increase stores’ operational efficiency, customer satisfaction, and ultimately, revenue.
While planning a layout, key focus areas were the circulation of customers allocation for various purposes such as storage, staff facilities, administrative offices, point-of-sale counters, and merchandise displays.
The products being retailed included women’s wear, contemporary clothing for men, kids’ wear, and jewellery under the tagline “Beyond Usual,” which is the newest addition to their wide array of products.
The entire palette is put together cautiously, reflective of the clothing business, whose tagline is “Handmade Goodness,” the client is engaged in. The overall design concept, the idea of displays, the colours, and the material palette of grey, white, and wooden furniture were derived from the Indian culture of hand-block printing.
The colorful display of clothing contrasts strikingly with the muted grey background. The design concept for the interior and exterior blends simplicity with playfulness seamlessly.
The design displays merchandise on ply shelves, which combine open and niche spaces made from pre-laminated sheets and supported by MS angles. Racks for jewellery with a mirror are distinct from other racks, providing good space to display the products as well as try them. The billing desk stands at the entrance of the store.
The high-gloss black laminate background beautifully sets off the wooden frame-like element. It wraps around the desk and transforms into a tabletop on the other side. The wall behind the billing desk features added detailing of terracotta plates with wooden handblocks. The factory uses these for printing. The entire billing desk stands out with raftered ply panelling, which extends to the store’s ceilings.
Columns in the store serve as display shelves, showcasing various specialised prints. They also play a key role in visual merchandising, highlighting the unique offerings of the store. Gondolas in the centre act as both display counters and storage units. The central part of the store, with a dark grey exposed ceiling, is clad with wooden-finished aluminium louvres with cane hanging lights.
Fact File
Designed by: Spacevalue Architects
Project Type: Retail Interior Design
Project Name: Store for Cotton cottage india
Location: Kalaghoda, Mumbai
Year Built: 2024
Duration of the project: 35 Days
Project Size: 850 Sq.ft
Principal Architect: Ar. Aarti Sambare
Photograph Courtesy: Mukesh Gajjar Photography
Products / Materials / Vendors: Lighting – Lightique concept/GM Moduler / Doors and Partitions –Carpentery made / Furniture – Carpentery made / Flooring – Kajaria tiles / Paint – Asian paints / Artefacts – Prakriti Garden Boutique / Hardware – Hettich
Consultants for the Project: Lighting Designers – Lightique / Contractors – Dinesh Suthar(Aadeshkrupa Enterprises)
Firm’s Instagram Link: Spacevalue Architects
For Similar Project>> A Jewellery Boutique Designed With Modern Aesthetics That Exude Luxury
The tartness of berries and the zest of lime. Icy, invigorating, and its texture is a fine crossover between granular and velvet. Here’s a legendary sorbet, a showroom design interior, duo packing a punch as one saunter through sunny lanes in faraway lands and, interestingly, an equally delectable palette as it washes over the canvas of […]
The exciting challenge presented to us was from a wonderful family of six, consisting of a couple, their two kids, and their parents, making it a 6 bedroom house design. The objective was to create an interior that exuded grandeur and modernity. Each room was tailored to match the preferences of its intended user, creating […]
The design brief for this apartment, spanning 1300 sq. ft. house design, aimed to create an open, inviting atmosphere with plenty of natural light. The clients, who have demanding jobs, wanted a home that offered comfort and tranquility, where they could unwind and enjoy life’s simple pleasures. The goal was to design an efficient, functional […]
The micro-condo project, nestled within the vibrant urban environment of Pune, presented a unique design challenge that required a thoughtful approach to space and aesthetics. Our task was to transform a 2BHK builder-finished apartment, which unfortunately felt devoid of warmth and personality, into a welcoming and inviting home for a young couple. The challenge for […]
In the heart of a bustling city, a 500 sq. ft. office space breaks away from traditional rectangular layouts, embracing a circular design that seamlessly integrates curves into every corner. This modern office with curved ceilings, designed by SGA+IKS, is a testament to the power of unconventional design to create inspiring and functional workspaces. The […]
Step into Andrade’s, an 850 sq ft 2BHK flat that’s a vibrant testament to Studio Homzstead’s signature bohemian eclectic style interior. This isn’t just a home; it’s a curated collection of personality, where every corner whispers a story. Andrade’s Home Is A Vibrant Showcase of Bohemian Style Interior | Studio Homzstead Living Room The journey […]
This property is located in Prestige Silver Springs, Akkarai, one of the most highly rated villa communities in Chennai. The beauty of this space lies in its proximity to the ECR beach, just a few meters away. The locality offers a serene and peaceful environment, away from the noise of city life. The property spans […]
Classic grandeur and contemporary sensibilities merge seamlessly in this picturesque luxury classic house design. Located in Alipore, one of Kolkata’s most upmarket localities, this duplex was a renovation project by A Square Designs by Ajay Arya. A departure from his signature style of contemporary modern homes, this project, offering a smorgasbord of possibilities, was a […]
Madhuvan is a thoughtfully designed 4BHK apartment in Ahmedabad, Gujarat, spanning 1800 sq. ft., which represents a seamless blending of modern minimalism with cultural sensibility, creating a calm and sophisticated home for a young couple, their parents, and grandmother. This simple design interior project is a narrative of balance—between muted simplicity and vibrant accents, a […]
This residential development conveys spaciousness and lightness with its open layout, functionality, bespoke furniture, and understated elegance. From the entrance to the farthest corner of this home interior style, the number of arches seamlessly integrates into various design elements. Thus, serving as a unifying feature and subtly enriching the narrative of the home. Editor’s Note: […]