Set in a densely knitted office area in the main city of Mumbai, the site is a compact 850 sq.ft space enveloped by adjacent retail store designs, leaving only the roadside open for light, ventilation, and accessibility. When the owner of Cotton Cottage India approached us to renovate their existing retail store designs across India, he was clear about his needs. He wanted to revamp the earlier design theme and adapt new ideas with cost-effective, dismantleable shelving solutions. He desired the space to be very functional and set a benchmark in the market for its brand. Thus, the simple strategy the designer applied was to make the experience synonymous with the brand.
This Retail Store Design Embraces Earthy Palette in the City of Mumbai | Spacevalue Architects
Today, in the era of the “experience economy,” the idea is that products and services can outcompete by creating an experience that customers value.
Functionality, brand identity, creativity and uniqueness, budget, and schedule were the main focus areas of the project. Well-planned and executed retail interior designs increase stores’ operational efficiency, customer satisfaction, and ultimately, revenue.
While planning a layout, key focus areas were the circulation of customers allocation for various purposes such as storage, staff facilities, administrative offices, point-of-sale counters, and merchandise displays.
The products being retailed included women’s wear, contemporary clothing for men, kids’ wear, and jewellery under the tagline “Beyond Usual,” which is the newest addition to their wide array of products.
The entire palette is put together cautiously, reflective of the clothing business, whose tagline is “Handmade Goodness,” the client is engaged in. The overall design concept, the idea of displays, the colours, and the material palette of grey, white, and wooden furniture were derived from the Indian culture of hand-block printing.
The colorful display of clothing contrasts strikingly with the muted grey background. The design concept for the interior and exterior blends simplicity with playfulness seamlessly.
The design displays merchandise on ply shelves, which combine open and niche spaces made from pre-laminated sheets and supported by MS angles. Racks for jewellery with a mirror are distinct from other racks, providing good space to display the products as well as try them. The billing desk stands at the entrance of the store.
The high-gloss black laminate background beautifully sets off the wooden frame-like element. It wraps around the desk and transforms into a tabletop on the other side. The wall behind the billing desk features added detailing of terracotta plates with wooden handblocks. The factory uses these for printing. The entire billing desk stands out with raftered ply panelling, which extends to the store’s ceilings.
Columns in the store serve as display shelves, showcasing various specialised prints. They also play a key role in visual merchandising, highlighting the unique offerings of the store. Gondolas in the centre act as both display counters and storage units. The central part of the store, with a dark grey exposed ceiling, is clad with wooden-finished aluminium louvres with cane hanging lights.
Fact File
Designed by: Spacevalue Architects
Project Type: Retail Interior Design
Project Name: Store for Cotton cottage india
Location: Kalaghoda, Mumbai
Year Built: 2024
Duration of the project: 35 Days
Project Size: 850 Sq.ft
Principal Architect: Ar. Aarti Sambare
Photograph Courtesy: Mukesh Gajjar Photography
Products / Materials / Vendors: Lighting – Lightique concept/GM Moduler / Doors and Partitions –Carpentery made / Furniture – Carpentery made / Flooring – Kajaria tiles / Paint – Asian paints / Artefacts – Prakriti Garden Boutique / Hardware – Hettich
Consultants for the Project: Lighting Designers – Lightique / Contractors – Dinesh Suthar(Aadeshkrupa Enterprises)
Firm’s Instagram Link: Spacevalue Architects
For Similar Project>> A Jewellery Boutique Designed With Modern Aesthetics That Exude Luxury
In one of Gurgaon’s towering high-rises, a young couple made a conscious decision to reject the uniformity of trends. They didn’t want their home to be manicured; they just wanted to channel themselves into it. The brief for this Gurgaon Apartment was simple and direct – “A home,” they told us. “We don’t want something […]
Nestled in the heart of Jalna, Maharashtra, this thoughtfully designed bungalow house interior design is a harmonious balance of luxurious space, intelligent architecture, and timelessness. Spread across two spacious floors, the home offers 5 well-appointed bedrooms, 2 expansive living rooms, a study room, a mandir, and a fully equipped kitchen – ideal for a large family or those who love hosting […]
A stunning embodiment of French-inspired architecture with a graceful Victorian touch, The Eternal Abode reflects the harmonious blend of classic sophistication and modern sensibility. Conceptualized and designed by Aashi Gupta, Principal Designer at Aashi Gupta Designs, this French interior design project is a celebration of natural light, neutral warm tones, and timeless design, where every […]
This luxury residential interior is located in the heart of Mumbai, which is a harmonious blend of sophistication, comfort, and timeless elegance. Every element within the space has been thoughtfully designed to create an atmosphere of indulgence and tranquility. The design exudes refinement at every turn, from the grand entryway to the intimate spaces, offering […]
The ethos of this project is an ode to materiality and Indian crafts. The design elements within the space, though subtle, reflect the enduring values and origins of the store, capturing the essence of a traditional Indian interior. The “robust architectural language” suggests a strong, cohesive design that underpins the environment, creating a sense of […]
Designing a home from scratch is a challenge and a dream hand in hand — this interior design for 3 BHK was a dream come true. While we first visited this apartment, it was just an empty shell: no furniture, no finishes, just plain walls waiting for a story. With this, the client’s brief was […]
Ar. Darshit Tejani and Ar. Bhakti Tejani of Pramāna Design have designed this 1700 sqft home in Vile Parle, Mumbai, for a family of four who wanted their home to be a physical extension of their personalities through an eclectic minimalist interior design. The most exciting part of the brief was that no two rooms […]
The client brief was simple, yet required flawless execution with respect to 250 sq.ft floor space available for small office interiors. The compact office contains a reception area, an open workstation for up to 3 employees, a tucked-in pantry and a private Director’s cabin. While the reception and employee workspace are rendered in crisp whites […]
There are homes, and then there is Aurum – a modern luxurious home where luxury does not announce itself with grandiosity but lingers in the air, murmuring its presence in every fine detail. A vision born in Dubai yet rooted in Ahmedabad, this residence is an ode to refined indulgence, seamlessly blending the modern opulence […]
In Ratna Enclave, AKJ DESIGNS crafts a residence where clarity of design meets emotional resonance through a Scandinavian modern interior design approach. This project is a study in balance between clean modernist geometry and the warmth of personalized, memory-infused spaces. This Residence Reflects Scandinavian Modern Interior Design | AKJ DESIGNS Modern and Contemporary Styles The […]