Set in a densely knitted office area in the main city of Mumbai, the site is a compact 850 sq.ft space enveloped by adjacent retail store designs, leaving only the roadside open for light, ventilation, and accessibility. When the owner of Cotton Cottage India approached us to renovate their existing retail store designs across India, he was clear about his needs. He wanted to revamp the earlier design theme and adapt new ideas with cost-effective, dismantleable shelving solutions. He desired the space to be very functional and set a benchmark in the market for its brand. Thus, the simple strategy the designer applied was to make the experience synonymous with the brand.
This Retail Store Design Embraces Earthy Palette in the City of Mumbai | Spacevalue Architects
Today, in the era of the “experience economy,” the idea is that products and services can outcompete by creating an experience that customers value.
Functionality, brand identity, creativity and uniqueness, budget, and schedule were the main focus areas of the project. Well-planned and executed retail interior designs increase stores’ operational efficiency, customer satisfaction, and ultimately, revenue.
While planning a layout, key focus areas were the circulation of customers allocation for various purposes such as storage, staff facilities, administrative offices, point-of-sale counters, and merchandise displays.
The products being retailed included women’s wear, contemporary clothing for men, kids’ wear, and jewellery under the tagline “Beyond Usual,” which is the newest addition to their wide array of products.
The entire palette is put together cautiously, reflective of the clothing business, whose tagline is “Handmade Goodness,” the client is engaged in. The overall design concept, the idea of displays, the colours, and the material palette of grey, white, and wooden furniture were derived from the Indian culture of hand-block printing.
The colorful display of clothing contrasts strikingly with the muted grey background. The design concept for the interior and exterior blends simplicity with playfulness seamlessly.
The design displays merchandise on ply shelves, which combine open and niche spaces made from pre-laminated sheets and supported by MS angles. Racks for jewellery with a mirror are distinct from other racks, providing good space to display the products as well as try them. The billing desk stands at the entrance of the store.
The high-gloss black laminate background beautifully sets off the wooden frame-like element. It wraps around the desk and transforms into a tabletop on the other side. The wall behind the billing desk features added detailing of terracotta plates with wooden handblocks. The factory uses these for printing. The entire billing desk stands out with raftered ply panelling, which extends to the store’s ceilings.
Columns in the store serve as display shelves, showcasing various specialised prints. They also play a key role in visual merchandising, highlighting the unique offerings of the store. Gondolas in the centre act as both display counters and storage units. The central part of the store, with a dark grey exposed ceiling, is clad with wooden-finished aluminium louvres with cane hanging lights.
Fact File
Designed by: Spacevalue Architects
Project Type: Retail Interior Design
Project Name: Store for Cotton cottage india
Location: Kalaghoda, Mumbai
Year Built: 2024
Duration of the project: 35 Days
Project Size: 850 Sq.ft
Principal Architect: Ar. Aarti Sambare
Photograph Courtesy: Mukesh Gajjar Photography
Products / Materials / Vendors: Lighting – Lightique concept/GM Moduler / Doors and Partitions –Carpentery made / Furniture – Carpentery made / Flooring – Kajaria tiles / Paint – Asian paints / Artefacts – Prakriti Garden Boutique / Hardware – Hettich
Consultants for the Project: Lighting Designers – Lightique / Contractors – Dinesh Suthar(Aadeshkrupa Enterprises)
Firm’s Instagram Link: Spacevalue Architects
For Similar Project>> A Jewellery Boutique Designed With Modern Aesthetics That Exude Luxury
Some client relationships evolve into lasting partnerships, and this residence reflects that journey. Nearly a decade after designing their first home in 2017, the family entrusted us once again to create a new chapter for their evolving lives. The new home reflects how their lives have gracefully evolved over the years. Located in the heart […]
There is a moment, standing beneath the triple-height volume of this Bengaluru home, when the retractable sunroof slides open and the sky simply becomes part of the room — and everything this space set out to achieve suddenly makes complete, irreducible sense. Crafted by Deena Rodrigues & Nicole David for a multigenerational family, and executed […]
Editor’s Note: Some homes reveal their character slowly, through details that invite you to look a little closer. This Mumbai apartment brings together marble, veneer, textured plaster, mother of pearl, stone, and fabric to create a home that feels luxurious yet deeply personal. An artificial skylight transforms the entrance, while layered living spaces balance graphic […]
Some homes are designed to impress. Others are designed to be lived in. Legacy Home belongs firmly to the latter. It celebrates everyday rituals, evolving lifestyles, and the quiet beauty of spaces that feel deeply personal. Spread across 2,000 sq. ft. in Andheri West, Mumbai, this eight-month renovation transformed a jodi apartment from the ground […]
Every home has a story, and Project Prarabdh is one that unfolds gently through curves, textures, soft tones, and thoughtful details. Designed for a family that values calmness, warmth, and functional simplicity, the project brings together minimal aesthetics and expressive craftsmanship. From the entrance to the kids’ room, each space follows a quiet rhythm. Curves […]
In the pulsating heart of Gujarat, India, where the shimmer of the ‘Diamond City’ meets the rich tapestry of the ‘Silk City’, Surat has preserved its legacy of craftsmanship across generations. Amidst the precision of diamond cutters and the rhythmic hum of textile looms, the homeowners’ story began. They were not merely entrepreneurs but inheritors […]
This home is a thoughtful expression of the modern interior design style, infused with creative and personalised touches that make it both distinctive and inviting. Every material, colour, and finish has been carefully curated to achieve a sense of timelessness, with a clear emphasis on balance and harmony. The muted colour palette seamlessly extended across […]
When you walk into a room, what’s the first thing you notice in the interiors? The furniture, the walls, or the ceiling? Often overlooked, the ceiling plays a significant role in defining the ambiance of a room. If you’re looking to add some flair, sophistication, or a modern touch to your living room, false ceiling […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]
In Indian homes with dynamic spaces, identification of standard interior door dimensions can have a positive impact on space optimization. First impressions matter, right? Beyond spaces inside the homes, doors carry long-time impressions through various panel sizes, intricate details, and more. While most of us remember the material and design, we tend to forget the […]