The client wanted the retail space to have warmth of a home, and functionality of a retail space. Also, the showroom was to be part museum (of craftsmanship and design). Balancing all these aspects, while maintaining basic functionalities of a retail space was a big challenge. This was overcome by planning a detailed customer journey with the client, where we laid out all elements, making sure the retail experience was always at the forefront.
Striking Jewelry Retail Designed for an Intimate yet Interactive Experience | Swakrit Design Private Limited
Visit: Swakrit Design Private Limited
Also creating a design concept, which would have hints of ethnic rootings, without making it overtly traditional was another challenge. We employed architectural elements, but stripped them bare of any decorative elements, and treated them in modern finished to present them in a modern avatar.
Private rooms inspired from Nizam, Rajputana and Victorian jewellery, extend the experience of product into a space. The design takes inspiration from charactestic elements like jaalis and arches to create these signature looks, within the overall palette of the store.
Referencing the local architecture, the concept incorporates characteristic pillars in different arrangements. They are used to mark entrances and create collonades, to give the space a traditional flavour. The same are arranged to evoke a mandapam on the bridal floor. Clad in gold foil, they lend a richness to an otherwise modern styling.
Other classic details like arches are interpreted to create a variety of display windows, and also act as table top profiles.Also, the display counter at the entrance, with embossed patterns, inspired from a peacock’s plume (Peacock being the brand identity).
The design uses colors and materials to highlight the evolving spatial experience throughout the store. The ground floor in treated in bright whites with metal highlights, to create a spacious and approchable look. The bridal experience is adorned in a more sensual color palette and softer materials like rugs and fabrics. The exclusive zone uses veneer and deeper colors to give the product display a museum like appeal.
Fact File
Designed by: Swakrit Design Private Limited
Project Type: Commercial Interior Design
Project Name: PMJ Jewellers Flagship Boutique
Location: Hyderabad, Telangana
Year Built: 2021
Duration of project: 8 Months
Principal Designers: Deepti & Ayush Jain
Project Size: 9500 Sq.ft
Architecture & Services by: Tru Designs, Hyderabad
Photograph Courtesy: Ricken Desai
Firm’s Website Link: Swakrit Design Private Limited
Firm’s Instagram Link: Swakrit Design Private Limited
For Similar Project>>>Earthy Tones and Raw Aesthetics of this Retail Store in Coimbatore
Leading architectural and interior design studio PS Design has unveiled a visually captivating, stylish design with a living–dining area, part of an ultra-luxurious apartment project in Mumbai. This open-plan space with a stylish design is a masterclass in material richness, sculptural forms and refined vibrancy, offering a serene and sophisticated sanctuary for contemporary urban living. […]
The architects designed this charming 3BHK house for a family of four, with a carpet area of 1130 sq. Ft is located in the ever-blooming city of Thane. The design concept is based on a Transitional Contemporary Style. This Charming 3BHK House Is Based On A Transitional Contemporary Design | BRS Design Co. Living Room […]
Tucked away in the bustling neighbourhood of Powai, Mumbai, The Little Wild is a 1115 sqft. apartment that reimagines urban living through the lens of nature. Designed for a young couple and their toddler, the 2.5-bedroom home draws inspiration from the serenity of the outdoors, blending modern minimalism and soft tones with organic warmth. At its core, […]
Bathed in golden light and dressed in curated calm, Soléa by Andspaces is not just a home—it’s an orchestrated experience of movement, mindfulness, and material harmony. Set in the upscale neighbourhood of Koregaon Park, this 5BHK residence reimagines luxury through the lens of spatial clarity and quiet drama. This Home In Koregaon Park Is An […]
Stepping into this modern luxury home feels like entering a world where comfort and elegance coexist effortlessly. Every inch of the space has been crafted with intention — from the color palette that gently soothes the senses to the thoughtful and functional planning that ensures seamless functionality. This is not just a living room; it […]
In the dense urban fabric of Ahmedabad, Sukoon emerges as a home shaped not by a rigid brief, but by the personalities of the family who would inhabit it. Spanning 2500 sq ft, the residence is envisioned as a sanctuary—an environment that softens the noise of the city and replaces it with quiet refinement, tactile […]
“Bare Beauty” is the celebration of intentional emptiness, raw materials, honest form, and natural imperfections. It is a design philosophy that strips away the excess to uncover beauty in what’s left behind — in the bare walls, quiet corners, raw textures, and subtle light. HNine designs Who says white is boring? This home is a […]
Located in Vadodara, this 4BHK residence spans an ample 1692 square feet, with modern comfort can harmonize with rich Indian artistry and traditions. Generous space, thoughtful planning, and creative detailing give the home its distinctive character, with every room weaving together color, craftsmanship, and custom accents for a sophisticated yet deeply inviting environment fit for daily […]
In “Katha,” every corner tells a story of craftsmanship, innovation, and the enduring beauty of interior design. This 4 BHK apartment combines classic interior design with modern minimalism. Each element thoughtfully embodies comfort, elegance, and purpose, from the curated materials to the meticulous finishes. The design prioritizes spaciousness and natural flow, ensuring functionality without compromising […]
In the modern house interior design of this residence, every detail tells a story of creativity and individuality. The contemporary wooden door, features exquisite black glass that adds a touch of drama and allure to the entryway, and a central metal rod accent in the safety door between those arches embraces the perfect blend of […]