search

Striking Jewelry Retail Designed for an Intimate yet Interactive Experience | Swakrit Design Private Limited

The client wanted the retail space to have warmth of a home, and functionality of a retail space. Also, the showroom was to be part museum (of craftsmanship and design). Balancing all these aspects, while maintaining basic functionalities of a retail space was a big challenge. This was overcome by planning a detailed customer journey with the client, where we laid out all elements, making sure the retail experience was always at the forefront.

Striking Jewelry Retail Designed for an Intimate yet Interactive Experience | Swakrit Design Private Limited

Visit: Swakrit Design Private Limited

Also creating a design concept, which would have hints of ethnic rootings, without making it overtly traditional was another challenge. We employed architectural elements, but stripped them bare of any decorative elements, and treated them in modern finished to present them in a modern avatar.

Private rooms inspired from Nizam, Rajputana and Victorian jewellery, extend the experience of product into a space. The design takes inspiration from charactestic elements like jaalis and arches to create these signature looks, within the overall palette of the store.

Referencing the local architecture, the concept incorporates characteristic pillars in different arrangements. They are used to mark entrances and create collonades, to give the space a traditional flavour. The same are arranged to evoke a mandapam on the bridal floor. Clad in gold foil, they lend a richness to an otherwise modern styling.

Other classic details like arches are interpreted to create a variety of display windows, and also act as table top profiles.Also, the display counter at the entrance, with embossed patterns, inspired from a peacock’s plume (Peacock being the brand identity).

The design uses colors and materials to highlight the evolving spatial experience throughout the store. The ground floor in treated in bright whites with metal highlights, to create a spacious and approchable look. The bridal experience is adorned in a more sensual color palette and softer materials like rugs and fabrics. The exclusive zone uses veneer and deeper colors to give the product display a museum like appeal.

Fact File

Designed by: Swakrit Design Private Limited

Project Type: Commercial Interior Design

Project Name: PMJ Jewellers Flagship Boutique

Location: Hyderabad, Telangana

Year Built: 2021

Duration of project: 8 Months

Principal Designers: Deepti & Ayush Jain

Project Size: 9500 Sq.ft

Architecture & Services by: Tru Designs, Hyderabad

Photograph Courtesy: Ricken Desai

Firm’s Website Link: Swakrit Design Private Limited

Firm’s Instagram Link: Swakrit Design Private Limited

For Similar Project>>>Earthy Tones and Raw Aesthetics of this Retail Store in Coimbatore

Interior Classic Design Blends Elegance And Luxury In A Bustling City Apartment | Lunica Architects

Nestled within the vibrant pulse of a bustling city, this apartment unveils its narrative of ‘serenity amid chaos.’ Recently renovated, this residence exudes elegance and luxury, blending interior classic design elements with modern sophistication. Symmetry reigns supreme, evident in every meticulously crafted detail, from the walls to the furniture layout. Throughout the space, a palette […]

Read More

This Interior Design For Bungalow Showcases Simplicity And Seamless Flow | BlackCurve Design Studio

Nestled in a serene residential neighborhood, this modern minimalist bungalow is a testament to the power of thoughtful interior design for bungalow living, where simplicity, natural materials, and functionality converge to create a refined yet inviting living space. The architectural vision was to craft a home that embodies clean lines, warm textures, and a seamless […]

Read More

A Glass Roof Design Brings Light And Openness To A 40-year-old Structure | Cochin Creative Collective

In the city of Bangalore, we were presented with a modest, modern 40-year-old concrete structure nestled under the shade of a large rain tree. In typical urban plot typology, the building was fenced on both sides by adjacent buildings, leaving only the street in front and the sky above, free to grow into — a […]

Read More

Small Space Kitchen Design: 15 Smart Tips For Your Home

When designing a small space kitchen planners use smart solutions that help to save space and create a practical clutter-free kitchen environment for space and cooking things. A small space kitchen design can be very functional and beautiful if every inch is used and the right materials are selected. Having a small kitchen can be […]

Read More

The Traditional Indian Interiors Seamlessly Balances Tradition And Modern Living | Marigold Interiors

Our design philosophy is rooted in the belief that the essence of traditional Indian interiors can coexist harmoniously with contemporary design principles. By fusing the timeless charm of India’s cultural heritage with sleek modernity, we aim to craft spaces that evoke a sense of warmth, elegance, and soulfulness. The fusion of these contrasting elements results […]

Read More

A Minimalist Interior Design Style Shapes The Artistic Identity Of Alum Studios | Volume Design

In an era where content creation is at its peak, spaces that cater to photography and videography have become essential for artists, brands, and storytellers alike. The Alum Studios stand as a testament to the seamless fusion of form and function, embodying a minimalist interior design style that is both visually captivating and pragmatically flexible. […]

Read More

This Wood Home Interior Design Offers A Dialogue Between Human Touch & Environment | AN Architect

The project evolved with the aim to create more than just a home, to create a sensory experience. This residence, hence, isn’t just a place to live; it’s a space that allows you to feel its essence, offering a quiet dialogue between human touch and the surrounding environment, embracing wood home interior design. This Wood […]

Read More

One Sanctuary Redefines Grey Interior Design For A Bachelor Pad Aesthetic | AB Design

One Sanctuary is a uniquely designed apartment created as a private entertainment space for the client. Though the client is married, the space is designed with the aesthetic of a bachelor pad, featuring a sophisticated grey interior design intended for relaxation and hosting guests. The apartment features a one-bedroom layout with an attached washroom, a […]

Read More

This Transitional Style Interior Design Transforms Open-plan Space Into A Welcoming Home | KP Designs

The client was very keen on using subtle colours with lots of sunlight. This gave birth to a transitional-style interior design with an open-plan layout where the kitchen, dining, living, and entertainment rooms make one huge single space with private sleeping areas surrounding this. The heart of the house is a dining/breakfast counter that has […]

Read More

Crockery Unit Design: 25 Modern Ideas For Your Home

Looking to transform your dining space? A modern crockery unit design can be the key element for the upgrade! In addition to its usefulness, an ideal crockery unit design provides a less cluttered space, adds ease of access, and serves as a feature of your home. Recent innovations in design also allow you to adapt […]

Read More
  • The Bird House: A Fine Balance of Calm & Glam in this Contemporary Home | Design Foundation

    Using Amish Made Furniture to Furnish Your Home