search
  • Striking Jewelry Retail Designed for an Intimate yet Interactive Experience | Swakrit Design Private Limited

    The client wanted the retail space to have warmth of a home, and functionality of a retail space. Also, the showroom was to be part museum (of craftsmanship and design). Balancing all these aspects, while maintaining basic functionalities of a retail space was a big challenge. This was overcome by planning a detailed customer journey with the client, where we laid out all elements, making sure the retail experience was always at the forefront.

    Striking Jewelry Retail Designed for an Intimate yet Interactive Experience | Swakrit Design Private Limited

    Visit: Swakrit Design Private Limited

    Also creating a design concept, which would have hints of ethnic rootings, without making it overtly traditional was another challenge. We employed architectural elements, but stripped them bare of any decorative elements, and treated them in modern finished to present them in a modern avatar.

    Private rooms inspired from Nizam, Rajputana and Victorian jewellery, extend the experience of product into a space. The design takes inspiration from charactestic elements like jaalis and arches to create these signature looks, within the overall palette of the store.

    Referencing the local architecture, the concept incorporates characteristic pillars in different arrangements. They are used to mark entrances and create collonades, to give the space a traditional flavour. The same are arranged to evoke a mandapam on the bridal floor. Clad in gold foil, they lend a richness to an otherwise modern styling.

    Other classic details like arches are interpreted to create a variety of display windows, and also act as table top profiles.Also, the display counter at the entrance, with embossed patterns, inspired from a peacock’s plume (Peacock being the brand identity).

    The design uses colors and materials to highlight the evolving spatial experience throughout the store. The ground floor in treated in bright whites with metal highlights, to create a spacious and approchable look. The bridal experience is adorned in a more sensual color palette and softer materials like rugs and fabrics. The exclusive zone uses veneer and deeper colors to give the product display a museum like appeal.

    Fact File

    Designed by: Swakrit Design Private Limited

    Project Type: Commercial Interior Design

    Project Name: PMJ Jewellers Flagship Boutique

    Location: Hyderabad, Telangana

    Year Built: 2021

    Duration of project: 8 Months

    Principal Designers: Deepti & Ayush Jain

    Project Size: 9500 Sq.ft

    Architecture & Services by: Tru Designs, Hyderabad

    Photograph Courtesy: Ricken Desai

    Firm’s Website Link: Swakrit Design Private Limited

    Firm’s Instagram Link: Swakrit Design Private Limited

    For Similar Project>>>Earthy Tones and Raw Aesthetics of this Retail Store in Coimbatore

    Exuding Warmth With Earth Tone Interior Design | White Shadows Design Studio

    This home exudes warmth with earth tone interior design. The client, an Indian national doctor based in Jamaica, had a clear vision for his dream home in Bangalore. He wanted a plush residence that would serve as a warm and welcoming haven for his family of three, as they relocated to India. The client’s requirements […]

    Read More

    This Home Explores Arches in Interior Design | Designtales

    A 6,500-square-foot house in a peaceful Hyderabad neighbourhood tells a story through arches in interior design, light, shadow, texture, and time rather than words. Meghana Nimmagadda founded the award-winning boutique design studio Designtales, which is responsible for this most recent residential project. Designtales is well-known for its intensely individualised approach to interior design. They create […]

    Read More

    With Beige Interiors, This Apartment Unfolds Comfort | Agneya Designs Pvt. Ltd.

    A 3-bedroom apartment with beige interiors hosts a Maharashtrian couple and their two daughters as its residents. The home’s main boast is its huge, full-height windows that let in ample sunlight – a fact which later became a key guiding point in designing the interior space.  With Beige Interiors, This Apartment Unfolds Comfort | Agneya […]

    Read More

    With Wooden Interior This Home Embraces Kerala’s Architecture | Studio MG

    The project with wooden interior represents more than just interior design; it was about creating an emotional bridge between two worlds. Kerala’s rich architectural heritage, with its emphasis on natural materials, intricate wooden craftsmanship, and connection to nature, needed to be thoughtfully translated into a modern urban context without losing its authentic character. Gandhi understood […]

    Read More

    This Chennai Home Embraces Quiet Luxury Style | Roaish architecture + design

    Nestled within one of Chennai’s most sought-after and affluent neighbourhoods, The Chic Sanctuary is a quiet luxury style 2025 sq. ft. apartment that stands as a serene and stylish oasis amidst the vibrant energy of the city. Designed with a strong sense of modern sophistication and understated luxury, this home masterfully balances aesthetics with functionality, […]

    Read More

    This Mumbai Home Finds Calm In Chaos With Neutral Interiors | The Next Step Interiors

    In a city that rarely sleeps, this house finds calm with neutral interiors. Nestled in the buzzing heart of Mulund, Mumbai, lies a serene sanctuary where design speaks in hushed tones and emotions find form in monochrome whispers. “Whispers of White”, a residential project by Disha Maniyar, principal designer of The Next Step Interiors, is […]

    Read More

    This Serene Apartment in Mulund Embraces Subtlety | Payal’s Interior World

    In a city constantly balancing between the fast-paced and the familiar, this serene apartment for Gurjar family in Mulund unfolds like a quiet retreat. Titled The Woven Story, this 4BHK apartment was envisioned as a coming together of different individualities, tastes, and styles, an interior narrative that acknowledges contrast yet seeks cohesion. The brief was […]

    Read More

    These Green Interiors are Inspired by Hues of Jade Stone | FLYP Designs

    The Jade House is a celebration of green interiors through colour, texture, and thoughtful functionality. A home where every design element has been carefully curated to reflect the personality of its residents while maintaining a cohesive aesthetic. Named after the precious jade stone, the home takes inspiration from its lush green tones, which appear gracefully […]

    Read More

    Boho Interior Design Comes Alive in a Soulful Bangalore Space | Eijya Designs

    Tucked away in a bustling Bangalore neighbourhood, Anubhav is more than just a home—it’s a feeling, an experience. Designed for a young couple from Assam with a modern eye and a deep love for the arts, this 1500 sq. ft. three-bedroom apartment captures the essence of boho interior design through farmhouse chic living with a […]

    Read More

    The House of Music is a Poetic Confluence of Sound & Space | DR&W: Design, Research and Workshop

    When a client from Mumbai’s eastern suburbs—a quiet father-son duo, one of whom is a budding musician—approached us to design their home, it set the stage for a poetic confluence of two creative disciplines: architecture and music. It’s always a rare pleasure when design engages in dialogue with another form of cultural expression, and in […]

    Read More
  • The Bird House: A Fine Balance of Calm & Glam in this Contemporary Home | Design Foundation

    Using Amish Made Furniture to Furnish Your Home