search

Striking Jewelry Retail Designed for an Intimate yet Interactive Experience | Swakrit Design Private Limited

The client wanted the retail space to have warmth of a home, and functionality of a retail space. Also, the showroom was to be part museum (of craftsmanship and design). Balancing all these aspects, while maintaining basic functionalities of a retail space was a big challenge. This was overcome by planning a detailed customer journey with the client, where we laid out all elements, making sure the retail experience was always at the forefront.

Striking Jewelry Retail Designed for an Intimate yet Interactive Experience | Swakrit Design Private Limited

Visit: Swakrit Design Private Limited

Also creating a design concept, which would have hints of ethnic rootings, without making it overtly traditional was another challenge. We employed architectural elements, but stripped them bare of any decorative elements, and treated them in modern finished to present them in a modern avatar.

Private rooms inspired from Nizam, Rajputana and Victorian jewellery, extend the experience of product into a space. The design takes inspiration from charactestic elements like jaalis and arches to create these signature looks, within the overall palette of the store.

Referencing the local architecture, the concept incorporates characteristic pillars in different arrangements. They are used to mark entrances and create collonades, to give the space a traditional flavour. The same are arranged to evoke a mandapam on the bridal floor. Clad in gold foil, they lend a richness to an otherwise modern styling.

Other classic details like arches are interpreted to create a variety of display windows, and also act as table top profiles.Also, the display counter at the entrance, with embossed patterns, inspired from a peacock’s plume (Peacock being the brand identity).

The design uses colors and materials to highlight the evolving spatial experience throughout the store. The ground floor in treated in bright whites with metal highlights, to create a spacious and approchable look. The bridal experience is adorned in a more sensual color palette and softer materials like rugs and fabrics. The exclusive zone uses veneer and deeper colors to give the product display a museum like appeal.

Fact File

Designed by: Swakrit Design Private Limited

Project Type: Commercial Interior Design

Project Name: PMJ Jewellers Flagship Boutique

Location: Hyderabad, Telangana

Year Built: 2021

Duration of project: 8 Months

Principal Designers: Deepti & Ayush Jain

Project Size: 9500 Sq.ft

Architecture & Services by: Tru Designs, Hyderabad

Photograph Courtesy: Ricken Desai

Firm’s Website Link: Swakrit Design Private Limited

Firm’s Instagram Link: Swakrit Design Private Limited

For Similar Project>>>Earthy Tones and Raw Aesthetics of this Retail Store in Coimbatore

This Vintage Interior Design Style Home Is Rooted In Art And Memory | Redbeam studio

Nestled in the bustling city of Mumbai, this vintage interior design style residence serves as a serene oasis for a couple who share a deep passion for art, literature, and nostalgia. Having lived in the house for many years, they have curated a stunning collection of artworks, paintings, and books that beautifully reflect their refined […]

Read More

This Aesthetic Salon in Jubilee Hills Offers More Than Just Beauty Services | Lokirev Designs

This 3500 sq. ft. aesthetic salon and beauty studio located in the leafy neighborhood of Jubilee Hills, is an example of quiet transformation—an old bungalow re imagined into a boutique salon that feels more like a retreat than a commercial space. The client, a renowned makeup artist in Hyderabad, had long envisioned a space that […]

Read More

The Woven Home is a Soulful Expression of Natural Interior Design | InteriorsbyKajal

The Woven Home: A soulful nest, serene and warm, where textures weave a quiet charm. A nod to cane and rattan grace, in every corner, a soft embrace. Tactile tales in wood and thread, where timeless beauty gently spreads. Rooted in natural interior design, here, form meets feeling—calm and true, a woven world in every […]

Read More

This Farmhouse Interior Evokes Composure and Ease | D.K Design Lab

Rooted in nature, this thoughtfully designed farmhouse interior embraces a calming palette that evokes composure and ease. The space feels both open and intimate, creating a true haven for unhurried conversations, personal reflection, and everyday moments of quiet luxury. This Farmhouse Interior Evokes Composure and Ease | D.K Design Lab Living Room This living room […]

Read More

This 1000 sq ft Apartment is a Luxurious, Chic Sanctuary in the City | The Design Chapel

Amidst the fast-paced urban fabric of Mumbai, The Design Chapel has designed a home that wraps you in a warm, inviting embrace. This 1000 sq ft apartment, originally a two-and-a-half BHK, has been reimagined into a 2 BHK to allow for a more spacious living and dining space. By opening up the space, the main […]

Read More

This 5 Bedroom Apartment Speaks The Language Of Togetherness |  reD Architects

This 5,000 sq. ft. residence in Mumbai was originally a 5-bedroom apartment that has been converted into a luxurious 4-bedroom space for a nuclear family by reD Architects. Transitioning from a joint family arrangement to a nuclear family dynamic was a significant shift for the homeowners. Their household comprised the husband, wife, and their two […]

Read More

Tailored Tranquility Exemplifies a Timeless 4 BHK House Design | Shefali Design Studio

Tailored Tranquility is a serene 4BHK residence conceptualized as a personal sanctuary for a family seeking warmth, calm, and timeless elegance in their forever home. The 4 BHK house design reflects the studio’s core design philosophy, where refined minimalism, emotional resonance, and everyday functionality come together to create deeply personal spaces. Tailored Tranquility Exemplifies a Timeless […]

Read More

This Residence Tells A Unique Aesthetic Story of Luxury Interior Homes | Nadora by Ritu Gupta

While designing, building and crafting the interiors of this two-storey villa, the single most pursuit was to weave a unique aesthetic narrative that definitely set it apart both visually and experientially. From the exteriors to the interiors, every element was thought out with care to create an expression of elegant luxury interior homes and sophistication […]

Read More

This Contemporary Indian House Redefines Small Spaces with Grace | Echo – Objects and Spaces

Nestled in the bustling suburb of the city, this 950 sq.ft. apartment, ‘Oris,’ is a contemporary Indian house reimagined into a warm and inviting two-bedroom home. The former third bedroom now serves as a versatile living and study space, defined by an intricately crafted wooden sliding-folding partition. A neutral, subdued palette forms the perfect canvas, […]

Read More

The Hyderabad House Interior Reflects a Unique Mix of Design Elements | KalaaZodh Architecture

Our project presented several challenges. The builder requested three distinct design styles for a trendsetting, unique, and vibrant Hyderabad house interior, each suiting low, medium, and high budgets. After selecting three options, we combined elements to create a cohesive design. The Hyderabad House Interior Reflects a Unique Mix of Design Elements | KalaaZodh Architecture “A […]

Read More
  • The Bird House: A Fine Balance of Calm & Glam in this Contemporary Home | Design Foundation

    Using Amish Made Furniture to Furnish Your Home