To achieve our dynamic design intent we went about designing 9 bays of display having 3 kitchens, a bar, living area, dining and bedrooms with their accessories all manufactured to our design specifications by the manufacturer. This was done to show the extent of customization possible working with the manufacturer.
Immersive Experience Center with Dynamic Design Language and Evolving Aesthetics | Aarna Architects
Visit: Aarna Architects
We have integrated Indigenous art and art forms such as Mandala Art, Cane partitions, Textile printing blocks, Lime based textured walls and floors, hand made arts and artefacts among others by working closely with artisans from Karnataka, Andhra Pradesh and Rajasthan.
These panels being demountable with ease gives ample scope for the manufacturer to replace with newer materials or finishes as and when required.
The whole essence of the space can be defined as an immersive experience centre which is dynamic and constantly evolving aimed at engaging the client with every step she/he takes or space she/he sees.
With newer finishes coming up in the market at a rapid pace, our clients have the flexibility to showcase them while the concept, back bone and superstructure of the overall space remains constant.
We have attempted and associated with artisans and artists who create hand made furniture, paintings, carving amongst other hand made artefacts despite the space being a modular products experience centre, as a home is to be a harmonic balance between modular and non modular elements.
While there are many manufacturers having the best in class products, we wanted to create a best in class dynamic experiential space for the manufacturer to display, modify/ change and ever evolving (based on the evolution in materials), while keeping it user friendly, immersive and realistic mock ups both for the store owner and the clientele.
Inspired by Mandalas we have collaborated with artists where we had a canvas hand painted and subsequently sandwiched between glass panels to create a wardrobe shutter. Macramé has also been customized to add to while correlating to the Mandalas.
We had block prints from Rajasthan carved in wood representing various mandalas . We further went ahead to design lighting luminaires using these wooden block printed mandalas for one of the kitchen exhibits.
Vertical panels have been designed such that they form dynamic design partitions to between bays and the central zone. These panels are exhibits themselves following the same design language as the ceilings i.e These panels being demountable with ease gives ample scope for the manufacturer to replace with newer materials or finishes as and when required based on changes in the market.
Fact File
Designed by: Aarna Architects
Project Type: Showroom-Modular Furniture
Project Name: Experience Center for Modular Kitchens and Modular Furniture
Year Built: 2022
Duration of project: 7 Months
Plot Area: 4000 Sq.ft
Location: Hyderabad, Telangana
Project Cost Appx: 1 Crore
Principal Architects: Manasa Dev
Team Design Credits: Achyuth
Consultants for the Project
Project Managers: Shankar
Quantity Surveyors: Siva Prakash & Manidhar
Photograph Courtesy: Ricken Desai
Products & materials: Lighting: Dalis, Lx Studio, Lafit, Futura | Doors and Partitions: Wood, Glazed | Sanitary Ware: Jaquar | Furniture: Natuzzi, Sofas and More, Transteel, Wild Flower | Paint: Asian Paints | Hardware: Hafele, Hettich
Firm’s Website Link: Aarna Architects
Firm’s Instagram Link: Aarna Architects
For Similar Project>>Residential Design Playing Meticulously with the Volumes
This home is envisioned as a quiet dialogue between space and stillness, where the in-between becomes as meaningful as the built. Every element is guided by the philosophy of restraint: not to fill space, but to shape experience. It’s a home designed to breathe, to hold pause, and to allow the rhythms of family life […]
Arches have long held a timeless appeal in architecture—graceful, structural, and endlessly versatile. From a grand entrance to soft curves of an interior, arch design is making a reappearance in today’s interiors. Whether you like classic archways or clean lines of modern arches, every design aesthetic has an arch style. In this blog, we will […]
For architect duo Rakshanda Moog and Dev Thakkar of Den Studio, designing their first home (and debut interior project) came together the way most meaningful things do. Gradually and instinctively. “We started with minimalism,” they say, “but somewhere along the way, the house asked for more character.” Perched on an upper floor with unobstructed views […]
Nestled within a tranquil urban setting, Earthy Enclave stands as a testament to earthy houses and contemporary design that intertwines warmth, functionality, and artistry. This residence is not merely a structure but a narrative, a home sculpted by emotions and aesthetics, where every design decision balances intuition with intention. From the outset, the homeowner’s desire […]
Set within a quiet enclave of Bangalore, this 4,300-square-foot residence transcends conventional definitions of luxury home designs. Oku is an exploration of memory, material, and meaning. It is an architectural manifestation of cultural continuity. Here, design serves as a vessel for lived histories, tactile traditions, and the silent poetry of craftsmanship. The home is not […]
We at Studio AsA believe that workplace design should align with a firm’s vision and philosophy. When Digantara, a leading aerospace company, sought our expertise in designing their workplace, we saw an opportunity to design a space that mirrors the firm’s brand identity, a workplace that exhibits its technological prowess and its ambition to explore […]
In a time when design is often reduced to trends, Yaahvi’s light design stands as a reminder of tactility, tradition, and craftsmanship. Founded by Nikita Bansal, who journeyed from Assam to the global design stage, champions a philosophy where contemporary aesthetics meet age-old Indian craftsmanship. In this exclusive interview, Nikita reflects on her early influences, […]
From the very first glimpse, this home makes a quiet yet assertive statement — a story of considered elegance woven through the interplay of textures, geometry, and an emotive material palette. It isn’t just a residence, but a journey of values, and a deliberate pause from the chaos of urbanity. A poetic 4 bedroom design […]
Referred by his cousin, who initially approached us for a large residential bungalow, Dilip Jain sought our expertise for his newly purchased 4 BHK luxury apartment in Akota. While the builder had completed the civil work for the kitchen and bathrooms, the client was unsatisfied with the final results. We took the initiative to transform […]
In the world of interior design, luxury is no longer just about opulence—it’s about intentionality, emotion, and storytelling. Today’s luxury interiors blend comfort, artistry, and innovation, often reflecting a personalized experience that resonates with the inhabitants. From fashion boutiques echoing ancient geology to apartments that merge modern design with classic charm, luxury interiors are becoming […]