search

Contemporary Café with an Elevated Spatial Narrative | groupDCA

Haldiram’s as a brand has prided itself over being a homegrown and proudly Indian franchise, a household name in the country that has received global adulation. Seeking an overhaul of their identity in the form of an elevated spatial narrative, Haldiram’s collaborated with groupDCA to create their newest café venue in Rajouri Garden, New Delhi.

Contemporary Café with an Elevated Spatial Narrative | groupDCA

Visit: groupDCA

The site at hand was a former Mercedes showroom and inherently blessed the bare shell with a capacious floorplate and appreciable internal heights. The primary intention was to remain honest to the ethos and lineage of tradition that Haldiram’s has embodied over 80 years while patenting a new-fangled design language that is contemporary. The elevation dons a minimalist yet classic demeanour with its trademark scarlet signage, which establishes the primary connection with the patrons who resonate with the brand’s persona.

The layout has been envisioned as three core zones that have been pragmatically designed while balancing function and aesthetics. Over 50% of the floorplan hosts the kitchen, service areas, and display counters with the brand’s products.

The first segment comprises the Café and Retail sections. The former is to encourage patrons to visit the venue across the day and to relish authentic dishes on the menu while utilising the space for collaborative meetings or small-scale discussions, much like a regular bistro would function.

Headed by Architects Rahul Bansal and Amit Aurora, groupDCA is a multidisciplinary Architecture and Design firm based in New Delhi. With highly acclaimed and award-winning projects across diverse typologies, the firm’s creations redefine design paradigms intrinsically.

Modelled on a similar principle of that of a duty-free retail zone in airports, the newly introduced retail segment at the forefront hosts packaged goods and merchandise from the house of Haldiram’s. The immensely popular and newest additions, the ice-cream counter and retail zone tie into the larger blueprint while creating engaging segments of spaces that encourage the patrons to make a quick stop while billing their orders.

A larger family dining space is the second zone that can anchor groups of people who visit the venue and intend on enjoying their meal at the restaurant. The third zone consists of an expansive banquet area for larger congregations; this portion has organised auxiliary wet service areas like drinking water facilities, washrooms, and segregated garbage disposal sections to ensure smooth hosting and back-end functioning.

Materiality at the Haldiram’s restaurant assumes a pivotal and impactful role in shaping the milieu — the overarching intent of the space has been kept upscale and muted while creating a sensorial experience that also demands reduced maintenance.

The flooring is a composite of three tones of terrazzo ranging shades of white, light grey, and dark grey which make their way into the seating areas and circulation spaces. The walls have been finished in textured shades of grey and black tile signages have been suspended suavely across zones to demarcate the flow of spaces.

This Haldiram’s café venue is a homage to the franchise’s legacy, which has been upheld kudos to the brand’s efforts to serve the bonafide celebrated Indian cuisine the world over! To honour the driving inspiration that champions the Indian heritage and culinary palette, groupDCA has curated locally available and indigenous materials to create a hospitality experience that is resoundingly rooted in Indian inspiration.

The ceiling has been layered with a grid of wood-finish aluminium louvres that conceal services and Air Conditioning ducts have been inconspicuously camouflaged under white false ceilings over service counters. Lighting elements at the restaurant have been curated painstakingly to ensure an uplifting ambience. Customised suspended track lights are dotted with brushed brass spotlights which warmly illuminate tables and diffuse the light into the surroundings. Hints of brushed brass are further witnessed across skirtings and furniture finishes, creating a sense of understated luxury.

Fact File

Designed by: groupDCA

Project Name: Haldiram’s Restaurant

Location: New Delhi

Project Type: F&B Hospitality Design

Project Size: 6,370 Sq.ft

Year Built: 2021

Principal Architect: Rahul Bansal

Text Credit: Lavanya Chopra

Photograph Courtesy: Suryan and Dang

Firm’s Instagram Link: groupDCA

For Similar Project>>>Contemporary Elegance with a Fine Balance of Bold and Cozy

This Multi Family House Considers The Individual Needs and Tastes | The Framework Interiors

The aesthetics of this multi family house considers the individual needs and tastes, which reflects in their particular rooms and common areas. This multi family house for 6 is located in Balewadi, Pune. They opted to refurbish the house from the ground upin which ‘Home Office’ acts as key highlight of the project. The COVID-19 […]

Read More

This Project Promises An Immersive Experience In Contemporary Elegance | Auro Design Studio

From the captivating wallpaper to the intricate wainscoting, this project promises an immersive experience in contemporary elegance and spiritual tranquility. Embark on a journey through the interior design transformation of a spacious 2000 sq.ft. apartment, comprising 3.5 rooms thoughtfully crafted to encompass a living room, dining area, kitchen, utility space, terrace, and an open enclave […]

Read More

Wardrobe Interior Ideas: 13 Guidelines To Select For Your Bedroom

Wardrobe interior ideas are where functionality meets style and organization, intertwined with creativity. It is about a treasure trove of wardrobe interior ideas that transcend mere storage solutions. Your wardrobe isn’t just a repository for clothing; it’s a curated space where daily rituals unfold and personal style finds its expression. From clever storage hacks and […]

Read More

This Two Bedroom Apartment Reminds One Of The Rolling Blue Seas | Agneya Designs Pvt. Ltd.

This two bedroom apartment reminds one of the rolling blue seas of the Mediterranean. The bright blue against the stark white pays homage to the classic, clean beauty of the seaside. The interiors of this abode in Baner, Pune are gracious, quiet and elegant, reflecting the owners’ style and vision for the space. The open […]

Read More

15 Types of Wardrobe That Adds Extra Space In The House

A wardrobe is not just a piece of furniture constructed in the house. There are types of wardrobe one builds in the house according to their needs and requirements. Choosing the right type of wardrobe can be a critical task at times. While designing the house, one always thinks about the kind of storage space […]

Read More

Furniture for Small Spaces: 15 Ways to Decorate Compact Homes

Compact homes and furniture for small spaces have become today’s trends in designing a home. However, affordability is not the only reason for choosing a compact house with furniture for small spaces. They are also easy to maintain and reflect simplicity in daily life. For furniture for small spaces, their ideas and designs are more […]

Read More

20 Essential Bar Interior Design Mastery Tips And Tricks

Bars are not merely places to grab a drink; they are vibrant social hubs, cultural icons, and embodiments of bar interior design innovation. The ambiance, layout, and aesthetics of a bar interior design play pivotal roles in shaping the overall experience for patrons. Whether you’re embarking on a new venture or seeking to revamp an […]

Read More

Prestige Group Office Is Elegant Without Being Disturbingly Loud | lyth Design

The Prestige Group office space is elegant without being disturbingly loud. When radically aspirational real estate developers meet articulate-minded architectural designers to design their office, it brings forth the genesis of contemporary design solutions demonstrating a refreshing take on office design. One such instance is the Prestige Group’s Mumbai office by lyth design. Over the […]

Read More

Approach To Design Was To Keep Functionality As Top Priority | Oll Korrect Design Studio

The approach to design was to keep functionality as top priority and then build on the look and feel of the house. The clients had decided upon bringing in some old walnut furniture that had been passed on to them through generations. Most of this furniture was made out of teak and had some brass […]

Read More

Fusion Design Aesthetic Is Refreshingly Simple Yet Carefully Designed | Studio Living Stone

The interior design of this home embraces and blends different styles, while incorporating customized furniture for a unique and personalized look. The fusion design aesthetic is refreshingly simple yet carefully designed to create a welcoming atmosphere. Fusion Design Aesthetic Is Refreshingly Simple Yet Carefully Designed | Studio Living Stone Entrance As you enter the home, […]

Read More
  • Contemporary Elegance with a Fine Balance of Bold and Cozy | Seedle

    Modern Home Exhibiting Warm and Earthy Palette | Design Space