Card Boutique Store Exudes A Sense Of Vibrance and Understated Luxury | Inakrea Architects
Located on the third floor of a commercial building in a plush locality of Hyderabad, a space bare of any furnishings was put forth by the clients. Much to the architects’ delight, the client’s brief was simple and was restricted only to functional requirements. The architects were given carte blanche to design the store – a bespoke invitation cards boutique.
Visit: Inakrea Architects
The large space was divided into several zones based on functional usage. The display consoles were articulately placed to divide the display zone from the other zones. A proportionately large area was allotted for the display of products as per the clients’ wish. Display units were placed synchronously to subtly draw visitors’ attention. Each zone was carefully planned by the conscious use of wooden, carpet, and stone flooring to guide the visitors’ movement within the store.
A Tandur stone clad wall greets visitors at the entrance of the store with the brand logo standing out gracefully. Visitors enter the store lobby which has a waiting area and a billing counter. A vertical green wall is the highlight of this space which has a calm and soothing vibe to it before a visitor moves onto the display zone.
The focus of the space is the island-style display unit which appears to levitate. The unit has a light concrete finish treatment for the floor which is complemented by dark rough finish cotton steel sheets with bolts for the raised display platform. The store’s aesthetic is inspired by themes of industrial vintage and French classic.
Square columns within the space were concealed to create circular columns with vertical teak wood slats. A particularly interesting design element is the use of black metal pipes rising from the floor and pipes suspended from the ceiling. The lower pipes serve as display units with a horizontal fixed glass surface while the upper pipes have a hidden down-light to illuminate the products displayed. Placed adjacent to one of the circular columns in this display unit, is a distressed mirror panel.
For the various display units, a keen variation of shelving is provided. The long wall in the display area has one-inch-thick distressed teak wood shelves; with its linearity aligning to the space. The display unit near the discussion zone has unique wooden logs with grooves for product placement, fitted into the wall and the unit is encased with glass. The ceiling is covered with carefully selected floral wall paper which resonates with the brand’s design aesthetic. Strategically placed voids in the ceiling are treated with gold foil accentuated by the lighting which radiates a warm glow.
Generous use of backlighting in various design elements such as the circular columns, the island unit, and the ceiling enhance the warmth and visual appeal of the store. The walls have a light green pigment concrete finish treatment along with parallel double brass inlays outlining the walls. The material palette was limited to earthy tones by using Tandur stone, light and dark distressed wood, concrete finish, metal, and soft carpeting.
The store exudes a sense of vibrance, elegance, and understated luxury which the brand stands for.
FACT FILE:
Design By: Inakrea Architects
Project: Therefore Boutique – Interiors
Project Type: Commercial
Year of completion: 2019
Area: 165 SQ.M
Project Cost appx: 40 lakhs
Location: Hyderabad
Lead Architects: Nilith Paidipally & Manasa Reddy
Photographer: Ricken Desai
Website: http://inakrea.com/
Facebook: https://www.facebook.com/inakrea
Instagram: https://www.instagram.com/inakrea_architects/
“The designers centered the design around creating a warm and tranquil sanctuary for a young couple, both doctors by profession—a cancer specialist and a dentist.” Their vision is a home that provides a soothing and relaxing atmosphere, offering a perfect retreat to unwind after the demands of their daily work, especially in the emotionally intense […]
Gurgaon’s architecture reflects the rapid transformation of a once-sleepy suburb into one of India’s most dynamic urban centers. Characterized by its striking skyline of glass-clad towers, corporate parks, and luxury residences, the city embodies a blend of modernism and global urban aspirations. Contemporary architecture in Gurgaon emphasizes verticality, smart technology, and sustainable design, with green-certified […]
The Modern Muse is a thoughtfully curated boutique Airbnb design set within the cultural heart of Koregaon Park, Pune, a location renowned for its leafy avenues, colonial-era architecture, and thriving café and arts scene. Designed and executed for Touching Grass Hospitality-Abhibha Stays, this project involved the sensitive transformation of a 30-year-old apartment into an experiential […]
The project, titled the monolith studio, is a 1200 sq. ft. writer’s office in Madras, envisioned as a retreat that balances functionality with atmosphere. The client, a writer by profession, wanted more than a conventional workspace. His request was for an office that would nurture stillness and focus, while carrying just enough character to inspire […]
In the midst of Mumbai’s restless hum, where the city rarely slows, stands an apartment house that feels like a deep breath. A sanctuary where quiet luxury intertwines with the timeless philosophy of wabi-sabi, it celebrates subtlety, imperfection, and the beauty of restraint. This is not a house that shouts; it is one that speaks […]
The clients, both working professionals in the IT industry, approached the design of their home with clarity and conviction. Their vision was a curated design that is elegant in a modern, sophisticated home with golden accents and a curated colour palette reflecting their style. A Curated Design And Clear Conviction Reflects The Client’s Vision In […]
In a city where every square foot comes at a premium, The Design Chapel has transformed a modest 2BHK house into a canvas of quiet sophistication and spatial ingenuity. The project exemplifies how minimal living, when executed with precision, can make a home feel not just larger—but infinitely more liveable. This 2BHK House Is A […]
“Minimal, Elegant, and Personal” — this guiding motto shaped the vision and execution of a smart space. This turns it into a calm and inviting retreat amidst the city’s constant hustle. The family’s primary wish was to have a space that felt soft, cosy, and nurturing while being highly functional for their everyday needs. “The […]
In the modern house interior design of this residence, every detail tells a story of creativity and individuality. The contemporary wooden door, features exquisite black glass that adds a touch of drama and allure to the entryway, and a central metal rod accent in the safety door between those arches embraces the perfect blend of […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]