During our first meeting with the client at the site, they mentioned that they wanted to make a statement by creating a captivating facade for ‘City Vibes’, an Indian ethnic menswear brand. City Vibes is a brand in India that sells menswear for all festivities and their flagship store’s entrance facade is designed by Newness Architecture, a firm based out of the city of Jaipur, India. It is located on the busy Tonk Road. It became clear to us that we had to break away from the stereotype of the predominant Rajput architecture of Rajasthan and make the store stand out with a facade that awed it’s viewers!
Captivating Facade For ‘City Vibes’, An Indian Ethnic Menswear Brand | Newness Architecture
visit : Newness Architecture
Layering the west-facing building’s entrance with white aluminum fins to emulate a white blank canvas and then composing two of the most elemental shapes – circles and arches made of aluminum sheets in an abstract arrangement enabled us to kill two birds with one stone: creating an aesthetically pleasing facade and partially shading the building from the glaring sunlight.
Since the building was already made, we had to keep the facade lightweight. Aluminum fins are powder-coated sections of aluminum placed and cut along the curvilinear ornaments. The ornaments of the facade are made of aluminum sheets welded together using an arc-welding technique that is subsequently finished in metallic color.
We understood that the busiest hours of sales were between 5:00 PM – 9:00 PM, a time when the sun starts to set and slowly goes below the horizon until it’s dark.
Highlighting this retail facade was imperative during those hours, hence we placed flexible profile LEDs along the circular and arched ornaments to make them glow in warm white lighting.
This trendsetting facade engages people who pass it by and the customers that visit the store to pick outfits for their celebrations. We hope to fill viewers with joy as they look at this facade.
FACT FILE
Designed by : Newness Architecture
Project Type : Commercial Building
Project Name : City Vibes
Location : Jaipur, Rajasthan
Year Built : 2021
Duration of project : 1 Year
Built up : 2500 m2
Project Size : 4500 sq.ft
Project Cost : 49,02,909.90
Principal Architect : Rajat Upadhyaya
Team Design Credits : Rajat Upadhyaya & Kaushal Jain
Content Writing : Muskan Agarwal
Photography : Bharat Aggarwal
Products / Materials / Vendors : Arc Welding of Aluminum – Surya Industries / Aluminum Fins’ Installation – A. R. Marketing / Glass Glazing – Windoor Makers / Satin enamel – Nippon Pain / Curtain wall section – Jindal Aluminum / Modi Series – Sunguard / IP67 Dot Free Flexi Strip – Hybec.
Firm’s Website Link : Newness Architecture
Firm’s Instagram Link : Newness Architecture
Firm’s Facebook Link : Newness Architecture
For Similar Project >>> THE GREY BOX : ARCHITECTURE DESIGN WITH CITYSCAPE AND ELEMENTS OF NATURAL APPEAL
The Liquescent house, located on the outskirts of Ahmedabad, is a testament to organic architecture, a dialogue between the built and unbuilt, and the careful integration of natural elements. The architect’s inclination towards the design language is imbued with a natural fluidity, shaped by a childhood immersed in clay. This formative experience—working with a material […]
The rural residence is thoughtfully situated on a 9,000 square foot plot in Pappanadu, a village renowned for its rich communal life and cultural heritage in Thanjavur, Tamil Nadu. Designed to accommodate a couple and their mother, the objective was to create a distinctive home that not only stands out aesthetically but also remains accessible […]
The design philosophy of Bhide’s Farmhouse in Pune, deeply rooted in organic living, embraces modern minimalism while incorporating elements of rustic charm. The emphasis is on creating a harmonious relationship with the natural surroundings, drawing inspiration from the lush landscapes of Maharashtra. The design prioritizes simplicity, authenticity, and sustainability. Editor’s Note: By beautifully incorporating rustic […]
This modern house by the lake is inspired by traditional Wada architecture while incorporating contemporary aesthetics and functionality. Embracing nature, the architectural design reflects cultural heritage, technological advancements, and natural surroundings. With its exposed brick exterior, central courtyard, landscaping, a swimming pool by the lake, and a narrow alley entrance reminiscent of old Wadas, this residence […]
If you were to step into this Hyderabad house, you would sense harmony in paradox as it harmonizes two distinct units. With both units seamlessly woven together with open-to-sky transitional spaces. Moving around, you get the impression of belongingness, thriving in complete balance with a respect for individuality. This Hyderabad House Harmonizes Two Distinct Units […]
Reflecting grandeur, this Delhi house, also called as Nievus Villa reinterprets classical architecture through a contemporary lens, resulting in a sophisticated, and inviting home. FAB Studio undertook the challenge of creating a residence that seamlessly integrates into Delhi’s architectural landscape, while blending timeless elegance with modern comfort. Editor’s Note: “By merging classical elements with contemporary […]
The sentiment of togetherness is conceptualised the best way by Shreesh Design Studio LLP in this luxe house and has executed it with brimming affection. ‘The Luxe Wave,’ as so appropriately named, is a residential haven located in the warm arms of a homely neighborhood in Rajkot, Gujarat. The coming together of familial bonding and […]
A building that is constructed and designed to be environmentally responsible and resource-efficient design is called a green building. Green buildings are designed to maintain or improve the quality of the environment around them. Deep under its stylish mien, with Nature running through the veins of this house of 3732 square feet, is a green […]
Coloured glass is incorporated into the east facing elevation of the house with a plan designed to interact beautifully with morning sunlight. As the sun rises, light filters through the coloured glass, casting vibrant, colourful rays throughout the interior and creating a dynamic, uplifting atmosphere. Each piece transforms into a radiant, gem-like feature when struck […]
When you walk into a room, what’s the first thing you notice in the interiors? The furniture, the walls, or the ceiling? Often overlooked, the ceiling plays a significant role in defining the ambiance of a room. If you’re looking to add some flair, sophistication, or a modern touch to your living room, false ceiling […]