During our first meeting with the client at the site, they mentioned that they wanted to make a statement by creating a captivating facade for ‘City Vibes’, an Indian ethnic menswear brand. City Vibes is a brand in India that sells menswear for all festivities and their flagship store’s entrance facade is designed by Newness Architecture, a firm based out of the city of Jaipur, India. It is located on the busy Tonk Road. It became clear to us that we had to break away from the stereotype of the predominant Rajput architecture of Rajasthan and make the store stand out with a facade that awed it’s viewers!
Captivating Facade For ‘City Vibes’, An Indian Ethnic Menswear Brand | Newness Architecture
visit : Newness Architecture
Layering the west-facing building’s entrance with white aluminum fins to emulate a white blank canvas and then composing two of the most elemental shapes – circles and arches made of aluminum sheets in an abstract arrangement enabled us to kill two birds with one stone: creating an aesthetically pleasing facade and partially shading the building from the glaring sunlight.
Since the building was already made, we had to keep the facade lightweight. Aluminum fins are powder-coated sections of aluminum placed and cut along the curvilinear ornaments. The ornaments of the facade are made of aluminum sheets welded together using an arc-welding technique that is subsequently finished in metallic color.
We understood that the busiest hours of sales were between 5:00 PM – 9:00 PM, a time when the sun starts to set and slowly goes below the horizon until it’s dark.
Highlighting this retail facade was imperative during those hours, hence we placed flexible profile LEDs along the circular and arched ornaments to make them glow in warm white lighting.
This trendsetting facade engages people who pass it by and the customers that visit the store to pick outfits for their celebrations. We hope to fill viewers with joy as they look at this facade.
FACT FILE
Designed by : Newness Architecture
Project Type : Commercial Building
Project Name : City Vibes
Location : Jaipur, Rajasthan
Year Built : 2021
Duration of project : 1 Year
Built up : 2500 m2
Project Size : 4500 sq.ft
Project Cost : 49,02,909.90
Principal Architect : Rajat Upadhyaya
Team Design Credits : Rajat Upadhyaya & Kaushal Jain
Content Writing : Muskan Agarwal
Photography : Bharat Aggarwal
Products / Materials / Vendors : Arc Welding of Aluminum – Surya Industries / Aluminum Fins’ Installation – A. R. Marketing / Glass Glazing – Windoor Makers / Satin enamel – Nippon Pain / Curtain wall section – Jindal Aluminum / Modi Series – Sunguard / IP67 Dot Free Flexi Strip – Hybec.
Firm’s Website Link : Newness Architecture
Firm’s Instagram Link : Newness Architecture
Firm’s Facebook Link : Newness Architecture
For Similar Project >>> THE GREY BOX : ARCHITECTURE DESIGN WITH CITYSCAPE AND ELEMENTS OF NATURAL APPEAL
Scarlett Designs Pvt. Ltd. (SDPL) blurs the boundaries between structure and nature with the conceptualization and design of the elemental villas at Ananta Spa and Resort, Ajabgarh. Nestled amidst the majestic Aravalli ranges, the design of the resort draws inspiration from the vastness of its surroundings and natural elements. Each villa type, including Earth, Lagoon, […]
The design of Habitat 0 begins with the central concept of a vacation home community organized around a circular form. This layout places individual spaces radially around a central circular courtyard, creating a communal space where every area has access to expansive views of the surrounding greenery. The circular design is essential in fostering a […]
Nestled in the tranquil village of Thenipalam, Malappuram, Aman is a 2,800 sq. ft. residence, manifesting its Urdu namesake, meaning peace, sanctuary, and security. Designed by Vaktra Architects, this traditional Kerala home is a testament to simplicity, blending Kerala’s tropical ethos with contemporary elegance. This Traditional Kerala Home is Rooted in Simplicity and Modern Elegance […]
Pranjali – The Doctor’s Bungalow is a peaceful and practical modern bungalow design located in Naya Raipur, Chhattisgarh. The name Pranjali, meaning “a graceful offering” or “a gesture of respect,” reflects the spirit of this residence—a calm, humble, and thoughtful space created for a doctor couple seeking balance in their busy lives. The design goal […]
The contemporary style architecture house is located in the lively urban context of Thaltej, Ahmedabad nestled within a private cluster of four bungalows. Though the home enjoys the benefits of community, it also maintains a high degree of privacy and seclusion. This is achieved through a carefully considered spatial arrangement, despite the proximity of a […]
Screenwriter and director Megha Ramaswamy approached Fractal Chaos to design an organic home as a weekend retreat in Pasli Gaon, Velhe—a village about 150 km from Pune. The site is located between the Deccan Plateau and the Western Ghats, which gives it a unique ecology with 4 seasons. Drawn to the land by a bordering […]
Situated in the bustling residential neighbourhood of Koorkenchery, Thrissur, Dr. Lakshmi’s residence stands as a refined architectural response to a narrow 15.53 cent plot. The 4214.07 sq ft home is a seamless blend of modern traditional kerala house, with an Indonesian inspired grey white exterior that exudes sophistication. The design strategically employs linear planning, integrating […]
Imagine a home that breathes with the breeze, where sunlight filters through lush foliage, and the vibrant hues of nature are an extension of your living space. Tropical houses are architectural marvels; a profound dialogue between human habitation and the natural world, born from centuries of adapting to warm, humid climates. Far from rigid structures, […]
Kerala style homes have courtyards surrounded by rooms on each side. Traditional Kerala-style homes have a central courtyard known as Nadumuttam surrounded by rooms. These homes promote natural light and ventilation according to the region’s climate. These homes, due to the feature of courtyards as their core spaces, offer beautiful opportunities for social gatherings. This […]
Aangan is a modern residence that seamlessly integrates with the lush environment of Kerala, showcasing a tropical home design. Designed to embrace the region’s warm climate, the house features a striking sloped terracotta roof at varying levels, enhancing both its aesthetic appeal and functional efficiency. The structure is enveloped in a vibrant tropical landscape, adorned […]