search
  • Captivating Facade For ‘City Vibes’, An Indian Ethnic Menswear Brand | NEWNESS ARCHITECTURE

    During our first meeting with the client at the site, they mentioned that they wanted to make a statement by creating a captivating facade for ‘City Vibes’, an Indian ethnic menswear brand. City Vibes is a brand in India that sells menswear for all festivities and their flagship store’s entrance facade is designed by Newness Architecture, a firm based out of the city of Jaipur, India. It is located on the busy Tonk Road. It became clear to us that we had to break away from the stereotype of the predominant Rajput architecture of Rajasthan and make the store stand out with a facade that awed it’s viewers!

    Captivating Facade For ‘City Vibes’, An Indian Ethnic Menswear Brand | Newness Architecture

    visit : Newness Architecture

    Layering the west-facing building’s entrance with white aluminum fins to emulate a white blank canvas and then composing two of the most elemental shapes – circles and arches made of aluminum sheets in an abstract arrangement enabled us to kill two birds with one stone: creating an aesthetically pleasing facade and partially shading the building from the glaring sunlight.

    Since the building was already made, we had to keep the facade lightweight. Aluminum fins are powder-coated sections of aluminum placed and cut along the curvilinear ornaments. The ornaments of the facade are made of aluminum sheets welded together using an arc-welding technique that is subsequently finished in metallic color.

    We understood that the busiest hours of sales were between 5:00 PM – 9:00 PM, a time when the sun starts to set and slowly goes below the horizon until it’s dark.

    Highlighting this retail facade was imperative during those hours, hence we placed flexible profile LEDs along the circular and arched ornaments to make them glow in warm white lighting.

    This trendsetting facade engages people who pass it by and the customers that visit the store to pick outfits for their celebrations. We hope to fill viewers with joy as they look at this facade.

    FACT FILE

    Designed by : Newness Architecture

    Project Type : Commercial Building

    Project Name : City Vibes

    Location : Jaipur, Rajasthan

    Year Built : 2021

    Duration of project : 1 Year

    Built up : 2500 m2

    Project Size :  4500 sq.ft

    Project Cost : 49,02,909.90

    Principal Architect : Rajat Upadhyaya

    Team Design Credits : Rajat Upadhyaya & Kaushal Jain

    Content Writing : Muskan Agarwal

    Photography : Bharat Aggarwal

    Products / Materials / Vendors : Arc Welding of Aluminum – Surya Industries / Aluminum Fins’ Installation – A. R. Marketing / Glass Glazing Windoor Makers / Satin enamel – Nippon Pain / Curtain wall section Jindal Aluminum / Modi Series Sunguard / IP67 Dot Free Flexi Strip – Hybec.

    Firm’s Website Link : Newness Architecture

    Firm’s Instagram Link : Newness Architecture

    Firm’s Facebook Link : Newness Architecture

    For Similar Project >>> THE GREY BOX : ARCHITECTURE DESIGN WITH CITYSCAPE AND ELEMENTS OF NATURAL APPEAL


    Nestled In An Ecological Environment, Eden Moss Tells A Story Of Purity | Urbane Ivy

    “Even within the smallest green lies all the purity and freshness of Eden.” This idea became the seed for Eden Moss, a home nestled in an ecological environment and imagined as a breath of freshness, evoking the scent of mud after rain, and seamlessly intertwined with nature while still embracing comfort and contextual charm. Nestled […]

    Read More

    Layered Architecture Brings Out The Cultural Memory Of The Client’s Vision | Tales of Design Studio

    In Tiruppur’s industrial heartland, where the rhythm of textile mills sets the tone, the layered architecture in this Villa offers a quiet counterpoint. Shaped by stillness, proportion, and cultural memory, the home reflects the clients’ vision for a contemplative retreat. Set on a square plot within a gridded residential layout, the residence embraces architectural restraint […]

    Read More

    Sanctum Is A Home Within Nature, Built With Nature | ma+rs

    Nestled in what was once a coconut orchard, Sanctum serves as a sanctuary for a retired couple. Their daughter & a feline companion join them to offer a tranquil environment for everyday goings-on. The site is a 60’ x 90’ portion of land with six coconut trees. Two teak wood & silver oak trees, each […]

    Read More

    Openness In Structure And Spirit Is The Soul Of This Urban Home | Archemist Architects

    Tucked into the calm, tree-lined lanes of Nagarbhavi in Bangalore, Avani Residence rises as a poetic response to the chaos of the city, a vertical sanctuary where light dances, materials breathe, and space unfolds in gentle rhythms. Designed by Archemist Architects for a family of four, the residence is a nuanced interplay between constraint and […]

    Read More

    This Bespoke Cafe Is A Bold Experiment In Layered Raw Textures And Sculpted Forms | UrbanNest Design Studio

    The designers envision Asterix Café as a flagship destination that challenges café design conventions. While coffee culture often associates with warm, pastel tones, Asterix dares to be different by embracing darkness as its defining aesthetic. Designed by UrbanNest Design Studio, the bespoke cafe is a bold experiment in creating a multi-functional, community centric space where […]

    Read More

    This Home With An Earthen Design Opens Out To Lush Farms Outside And Cosy Interiors Inside | Bhutha Earthen Architecture Studio

    Adorn, a home filled with earthen design and the laughter of a family of four, nestles in the peaceful neighborhood of Selvapuram, Coimbatore. “On one side, it shares boundaries with cozy family homes; meanwhile, the other side opens to expansive fields dotted with tall trees.” The fresh air scented with greenery sets a calming atmosphere […]

    Read More

    Open Courtyards And A Biophilic Design Connect The Outdoors With The Indoors | R+R Architects

    Situated in Ahmedabad, Gujarat, Anandvan residence beautifully embodies biophilic design, fostering a deep connection with nature through its thoughtful integration of outdoor and indoor spaces through open courtyards. Open Courtyards And A Biophilic Design Connect The Outdoors With The Indoors | R+R Architects Location The location and surroundings played a significant role in determining the […]

    Read More

    The Chair Affair | India’s Iconic Furniture Design Competition 2025

    What if the simplest object in your home could turn into a design icon? Tectona Grandis Furniture and The Architects’ Diary come together to introduce the Chair Affair. This is India’s first-of-its-kind furniture design competition that dares architects and designers across India to rethink the most essential piece of furniture – the Chair. Beyond function, […]

    Read More

    This Kindergarten School In Mysore Is Redefining Classrooms By Opening Into The Nature | Baya Studios

    In a calm and serene residential area of Mysore, a 10,000 sq. ft. site with mature mango and coconut trees set the stage for Eden Kindergarten school. One half of the land was already occupied by an existing block, while the other half was shaded by the canopy of old trees. Instead of altering this […]

    Read More

    Farmhouse Designs in India: 15 Inspiring Styles To Know

    The Indian farmhouse accommodation goes on to capitalize on a mature evolutionary synthesis of ancestral aesthetics and contemporary features. With this, the outside and the inside of farmhouses became places of comfort with nature. In this blog, we delve into 15 incredible farmhouse designs that entail a harmonious blending. While they exhibit different spaces in […]

    Read More
  • Keeping Intact The Cohesiveness Of A Balanced Interior Design | CUBIX GLOBAL

    Residential Interior With A Splash Of Classic Colour Palette And Décor | URVI SINGHANIA DESIGN