Canadian Wood collaborates with iDAC Expo in Mumbai as a sustainable partner for Art-illation Competition
Mumbai, February, 2020: FII India’s brand Canadian Wood participated in the iDAC Expo held at BEC (Nesco), Goregaon, Mumbai as a sustainable partner for Art-illation competition organised at the event.
Forestry Innovation Consulting India Pvt. Ltd. (FII India) is a wholly owned subsidiary of Forestry Innovation Investment (FII) Canada; a crown agency of the government of British Columbia (B.C.), the westernmost province of Canada. Canadian Wood was established in 2013 to promote B.C., Canada as a global supplier of quality, environmentally-responsible wood products from sustainably managed forests.
Art-illation, a national level competition organised for artists, architects, interior designers, sculptors, and art enthusiast at the iDAC expo to showcase their talent via art installation saw renowned artists from all over the country. Out of the ten artists selected for the competition, six of them used Canadian Wood species to create a warm and inspirational display through 6 different wall designs.
The themed wall designs curated by the following six architects using different Canadian Wood species were namely; Gautam Naik in Spruce-pine-fir (SPF) and Western Red Cedar; Tushar Kothavde in Western Hemlock; Behzad in Spruce-pine-fir (SPF) for Frame and Western Hemlock for design; Amit Gandhi in Spruce-pine-fir (SPF) for Frame and Western Hemlock for design; Milind Pai in Western Hemlock and Spruce-pine-fir; Pravir Sethi in Western Hemlock & Douglas Fir.
The artists, architects, interior designers, sculptors and art enthusiasts were highly impressed with the versatility of the Canadian Wood species; hence it presented them with many possibilities to design in wood for various applications in future.
Façade Evolution by Ar. Milind Pai: Architect Milind Pai’s ‘FACADE EVOLUTION’ is created with Western hemlock and Spruce-pine-fir. Western hemlock with its ability to plane and shape well along with Spruce-pine-fir with its bright appearance make this art-illation the magic that it is!
Cityscape by Ar. Amit Gandhi: Artist and Interior Designer Amit Gandhi has created his art-illation at the iDAC Expo, 2020 by merging the strength, dimensional stability and superior gluing properties of the Spruce-Pine-Fir with the even grain excellent machining properties of the Western Hemlock to create this ‘CITYSCAPE’. The statuesque skyline acts as a canvas for the inhabitants of the city to paint their thoughts and stories on it.
In search of greens: Ar. Tushar Kothawade has used Western hemlock to create his Art-illation ‘IN SEARCH OF GREENS..!!’ Western hemlock with its good staining and painting properties and its ability to shape well and polish beautifully makes it a great choice for creating a layered effect
Chairs: Ar. Pravir Sethi has his key interest in installations and interactive systems. For his art-illation ‘CHAIRS! TO ART’ at the iDAC Expo, 2020 he has used Western Hemlock and Douglas fir – the timber in itself being the green product. Douglas fir has an excellent strength-to-weight ratio, this coupled with Western Hemlock’s excellent machining properties proved to be the winning combination in creating an art installation that also doubles up as pieces of furniture
Speaking about the partnership, Pranesh Chhibber, Country Director, FII-India said, “FII-India is a recognized supplier of wood sourced from sustainably managed forests in British Columbia (B.C.), Canada, meeting the environmental, social and economic needs of current and future generations. It is an esteem pleasure to collaborate with iDAC Expo as a sustainable partner for the Art-illation competition. Canadian Wood species provided endless opportunities to the participants to experiment and design using wood and it was demonstrated well at the competition.”
About Forestry Innovation Consulting Pvt Ltd (Canadian Wood)
FII is a crown agency of the government of British Columbia (B.C.), the western most province of Canada. Its mandate is to promote wood products from B.C. Canada in the offshore markets and to position it as a global supplier of quality, environmentally-responsible wood products from sustainably managed forests by creating awareness and spreading education through information on the wide variety of timber products available from B.C. Canada and the technical support. Its brand/logo Canadian Wood was established in 2013 to reach out to and the ease of understanding of its activities by its target audience globally.