search

An Inviting And Elegant Retail Experience | Deepti Tangri & Associates

“While many display stores might follow a design pattern, this furniture store has taken on the aspects of free-flow design into consideration. These nuanced partitions become a part of the display while serving their purpose.”- Nishal Sevak(Co-Editor)

A prominent furniture brand in Bhiwandi –Mumbai, needed a desperate makeover to improve its business health. Although the brand is one of the leading importers of furniture in Mumbai, their 20,000 sq.ft furniture showroom was struggling to attract appropriate crowd. An inviting and elegant retail experience was envisaged for this space and the company.

An Inviting And Elegant Retail Experience | Deepti Tangri & Associates

Visit : Deepti Tangri & Associates

Located in a famed furniture market, amid many luxurious showrooms in its vicinity, the showroom was under pressure to stand out and improve its brand value.

First impression of any store is created by its façade design. This showroom’s original dull grey + yellow colour façade would often be ignored by passersby. As a result their retail sales was struggling. We modified the original dull façade colours to white + gold which gives a fresh look to brand.

Façade design was made cleaner and more welcoming. The original south-facing glass façade at ground level which added too much reflection was re-designed with more solid portions and 2 display windows thus allowing the brand-name visibility at eye-level and a sneak peek into the brands exclusive collection through display windows.

The new façade entices customers to visit the showroom and explore further. Executed in 2 phases, our design process was to declutter their existing showroom and create a layout from customer point of view.

The compact reception is designed as a gateway to a surprisingly big expanse of showroom. The view from reception uplifts the temperament of customer who excitedly wishes to explore the showroom.

Island layout of showroom with a peripheral corridor auto-guides the movement of customers. The permeable & organic design of solid partitions gives complete view of space, without revealing the entire furniture collection.

Designed strategically, the solid partitions form organically flowing wavy patterns in contrast to the framed space. The intention was to provide backdrop to each furniture display and preserve its unique identity.

The pivoted glass partitions in gold framework give a translucent backdrop to the display pieces. It adds bling, texture and drama in the island display area.

The versatile beige palette of canvas is most compatible to enhance any colour of furniture display. Translucent pivoted glass partitions in gold framing add a subtle dramatic appearance and bling to an otherwise muted canvas.

Display on first floor is largely dominated by a huge collection of dining tables. This display was strategically designed against half height solid partitions so as to make the dense display clean.

Our client has an equally good collection of chairs, for which an exclusive display was created, which remains the highlight of floor. Placed purposefully at the end of floor, it lures customer to walk towards it, whilst exploring the huge dining collection by default.

The intention of renovation was to fix the design problems of old showroom, effectively use the space and enhance the product display.

The showroom after renovation has created a healthy work environment for employees. Post renovation, the showroom has gained a competitive edge over its contemporaries.

Fact File

Designed by : Deepti Tangri & Associates

Project Type : Commercial Architecture & Interior

Project Name : T World

Location : Mumbai

Year Built : Jan 2023

Project Size : 20,000 Sq.ft

Principal Architect : Deepti Tangri

Photograph Courtesy : Yamini Krishna Photography

Firm’s Website Link : Deepti Tangri & Associates

Firm’s Instagram Link : Deepti Tangri & Associates

Firm’s Facebook Link : Deepti Tangri & Associates

For Similar Projects >> Unique Palette of Green and Greys for an Offbeat Luxury Retail Store

Humble abode named after a cottage in Dandaka Forest built by Lord Rama | RSAA Studio

‘कुटीरम्’ in Sanskrit is a humble abode named after a cottage in Dandaka forest built by Lord Rama, Lakshmana, and Sita. It means “a house made of bamboo, leaves and straws.” Humble abode named after a cottage in Dandaka Forest built by Lord Rama | RSAA Studio Set in the dense old part of the […]

Read More

The Majestic Exterior of the House Embraced the Tenet of Classical Architecture | New Dimension

The majestic exterior of the house embraced the tenet of classical architecture, presenting a symmetrical facade that exuded an air of harmony. The task at hand was to create a dwelling fit for a family of four, along with their diligent support staff. The vision was to craft a residence in the classical style, drawing […]

Read More

Walk-in wardrobe design: Where Fashion Finds Its Home

A well-organized walk-in wardrobe design is important for maintaining an efficient and visually appealing storage space, especially in Indian homes. In India, where space is limited, a walk-in wardrobe allows for optimal space utilization and customization that allows for the proper arrangement of clothing and accessories, ensuring that every item has its designated place. A […]

Read More

The Community Centre Is A Memorial Building For The Client’s Father | Sanjay Puri Architects

As per the brief, The Community Centre is a memorial building for the client’s father, Padmaramji Kularia in Nokha, Rajasthan. The sweeping curvilinear volume rises up from the northeastern corner. The Community Centre Is A Memorial Building For The Client’s Father | Sanjay Puri Architects It further loops around the site and rises up on […]

Read More

The Existing Outhouse Structure Is Transformed Into An Exhibition Space | Square

The existing outhouse structure is transformed into an exhibition space. It is a space where one can host exhibitions, design workshops, fashion pop-up shows, and Sunday brunches. At the same time, it also serves as an office. The Existing Outhouse Structure Is Transformed Into An Exhibition Space | Square The vision behind developing this experience […]

Read More

20 Types of Door Handles for a Stylish Home Upgrade

Types of door handles play a pivotal role in both functionality and aesthetics, offering diverse options to complement various architectural styles and personal preferences. Understanding the plethora of choices can help in selecting the perfect door handle for any space. From traditional lever handles to modern electronic ones, the market boasts an array of designs […]

Read More

A House Extension That Seamlessly Blends With A Rejuvenated Facade | Gangwal PMC

The clients expressed a desire for a house extension that seamlessly blends with a rejuvenated facade and boasts luxurious yet timeless interiors. Right from the start, their preference for a minimal and contemporary design was evident. Additionally, they emphasized the importance of redefining the utility of existing terraces in the overall project vision. The house […]

Read More

50 Exceptional Baluster Design Ideas Suitable For Indian Homes

Baluster design plays a crucial role in architectural aesthetics, particularly in structures like staircases, balconies, and railings. These vertical supports not only provide structural integrity but also contribute significantly to the overall visual appeal of a building or space. Baluster design also vary widely, ranging from simple and utilitarian to intricate and ornate, reflecting different […]

Read More

10 Captivating Wall Texture and Colour Combinations for Indian Homes

Texture and Colour are powerful tools for creating a unique and functional space. They not only enhance the aesthetic appeal but also create an ambience that resonates with style and purpose. These textures and colours can be sleek and modern or rustic and inviting, allowing you to infuse your personality into the walls. They serve […]

Read More

Design Has A Contemporary Approach With A Neutral Material Palette | Inner Value Architects

The Design has a contemporary approach backed by a neutral material palette, bringing out the balance in the rhythm of the spaces, integrating the large garden space, that plugs into a L-shaped built-space. The residence site is a amalgamation of two 400 sq. yards plots, and thus composes to a almost square plot of 800 […]

Read More
  • A Casual, Breezy Vibe That Spells Out A Vacation, Yet With A Home-Away-From-Home Feel | Studio Tilt

    Simple And Minimal Design That Emphasizes Functionality And Purpose | Omega Arc + Design