An Ensemble That Attracts Defines, Configures, Transitions And Comforts : Pelican Marble Showroom Design | Genre of Design
Visit : Genre Of Design
Genre of Design Architects captured the selecting experience just right, in their Pelican marble showroom design. An ensemble that attracts defines, configures, transitions and comforts, making it a wholesome place to stop, shop and secure!
The client, Pelican manufactures Quartzite, a manmade stone often used for counter tops, cladding and flooring. Satvario like stone are one of their most popular products. Hence, with this project we had a huge responsibility to design a high-end show office that complements the scale of their business, which spreads not just in India, but is a significant exporter to USA as well.
Their factory was already up and running when Mr. Devendra Salecha approached us for designing the showroom. On pondering, the vacant corner in the existing factory seemed like the perfect site, a juxtaposition of the raw and the finished product spaces. With the factory backdrop, brief and the quirky material, it became a very enticing and interesting project for us!
As the design process started, the concept and the approach were right in front of us, waiting to be used to its full potential. The natural neutral toned stones needed a parallelly raw, subtle textures and colors, for it to be focus. So, we decided to respect the product, and dress its space with natural, raw textured materials, that would showcase and highlight the products well, and also be the right fit for the factory backdrop and the transition into the show office.
With the material shortlist in mind, we proceeded with the showroom design. There is a lot more to a showroom design than display. It should offer a hassle-free shopping and selecting experience. The space, however big or small, had to be thoughtful and considerate of both the processes; I.e., Informed retail selling and the confusing, explorative selecting and shopping experience.
The collection and variety in the showroom are indeed important, but the display, calming ambience, soothing colors, right kind of lighting and ease of exploration is what gets the customers in, and casts the first impression.
With Quartzite, the challenge was to complement its exquisite aesthetic qualities, and create a space that highlights it, boasts it, paves the way around organically, but does not overshadow it. This showroom does just that!
While the central prop sets the circulation and focus, the exposed concrete ceiling and white exposed brick texture on the walls, set the mood and the right subtle canvas for showcasing the product. With this, optimized lighting design and careful placing of the marbles on the walls, puts the focus on the products, and lets the customers experience them first hand.
Extending into the same space, with a glass partition in between is a conference room, so that the retailers can educate the designers and customers, of their product. The visual connect between the two spaces makes it easy and also opens up the space, creating a tactile environment.
The subtle, neutralized and elegant aesthetic of marble remains untouched by un-crowding the textures and the central focus piece draw the customers in.
It is a wholesome design, which invites customers, frames circulation, and provides a space to sit, glance, think and explore in a subtle chic space, just like one would want in a showroom full of lustrous elegant stones The design makes sure, that it is not just a gallery, but a space that hopefully inspires and makes the customers feel stimulated and encouraged.
FACT FILE
Designed by : Genre of Design
Project Type : Commercial Building
Project Name : Pelican
Location : Jodhpur
Google Location of the project : Pelican Quartz Stone
Year Built : 2019
Project Size: sq feet : 2000
Project Cost Appx : 80,00,000
Principal Architect : Rakesh Sharma
Photograph Courtesy : Sanjay Sakaria
Consultants for the Project :
Genre of Design (Architecture, Interior, Landscape and MEP) | Drishti Engineer co.(Structural)
Colour Palate :
Principal Architect :
Firm’s Website Link : Genre of Design
Firm’s Instagram Link : Genre Of Design
Firm’s Facebook Link : Genre Of Design
Email Id : admin@genreofdesign.com
Rooted in a newer extension of the vibrant city of Ahmedabad, this abode represents a fine tune of modern design sensibility with timeless material expression and spatial volumetric connections. A home for a family of 4 which balances openness with privacy, functionality with aesthetics and luxury with warmth. The physical orientation of the east facing […]
Perched gracefully along the edge of a manicured golf course, this C-shaped weekend retreat blends the spirit of Balinese home design architecture with a clean, modern palette. Designed as a sanctuary for rest and reconnection, the home opens inward and outward simultaneously—embracing a central courtyard while framing uninterrupted views of the fairway. This Balinese Home […]
Located in HMT Layout, Bangalore, Isha_Srinidhi Nilaya stands as a multi-generational home designed on a compact 60×40 ft (2400 sq. ft) East facing plot, with a total built-up area of 8000 sq. ft. East Facing a lush public park, the residence responds to its urban setting through a layered design that balances privacy with a […]
Located close to the historically-rich South Indian city of Mysuru, Solum embodies the endeavour towards living simply and close to nature. The client hails from a business background and yet harbours a fondness for the modesty and simplicity of an agrarian lifestyle. The young entrepreneur had always dreamt of developing a full-fledged farm self-sufficient in […]
“Even within the smallest green lies all the purity and freshness of Eden.” This idea became the seed for Eden Moss, a home nestled in an ecological environment and imagined as a breath of freshness, evoking the scent of mud after rain, and seamlessly intertwined with nature while still embracing comfort and contextual charm. Nestled […]
Adorn, a home filled with earthen design and the laughter of a family of four, nestles in the peaceful neighborhood of Selvapuram, Coimbatore. “On one side, it shares boundaries with cozy family homes; meanwhile, the other side opens to expansive fields dotted with tall trees.” The fresh air scented with greenery sets a calming atmosphere […]
Timeless architectural features, such as courtyards, are always associated with bringing the naturally public forms to the world’s heart, building the most peaceful, secluded outdoor areas. These outdoor spaces maximize the living experience with their private space feature, which gives one the option for leisurely relaxation, recreation, or gardening. Furthermore, it has also been a […]
The Indian farmhouse accommodation goes on to capitalize on a mature evolutionary synthesis of ancestral aesthetics and contemporary features. With this, the outside and the inside of farmhouses became places of comfort with nature. In this blog, we delve into 15 incredible farmhouse designs that entail a harmonious blending. While they exhibit different spaces in […]
Aangan is a modern residence that seamlessly integrates with the lush environment of Kerala, showcasing a tropical home design. Designed to embrace the region’s warm climate, the house features a striking sloped terracotta roof at varying levels, enhancing both its aesthetic appeal and functional efficiency. The structure is enveloped in a vibrant tropical landscape, adorned […]
The door design for main door is a defining feature of any Indian home, embodying both style and cultural significance. In a country rich with diverse architectural traditions, the entrance to your home reflects not only personal taste but also cultural heritage. Whether you’re drawn to the intricate carvings of traditional Indian door designs or […]