An Ensemble That Attracts Defines, Configures, Transitions And Comforts : Pelican Marble Showroom Design | Genre of Design
Visit : Genre Of Design
Genre of Design Architects captured the selecting experience just right, in their Pelican marble showroom design. An ensemble that attracts defines, configures, transitions and comforts, making it a wholesome place to stop, shop and secure!
The client, Pelican manufactures Quartzite, a manmade stone often used for counter tops, cladding and flooring. Satvario like stone are one of their most popular products. Hence, with this project we had a huge responsibility to design a high-end show office that complements the scale of their business, which spreads not just in India, but is a significant exporter to USA as well.
Their factory was already up and running when Mr. Devendra Salecha approached us for designing the showroom. On pondering, the vacant corner in the existing factory seemed like the perfect site, a juxtaposition of the raw and the finished product spaces. With the factory backdrop, brief and the quirky material, it became a very enticing and interesting project for us!
As the design process started, the concept and the approach were right in front of us, waiting to be used to its full potential. The natural neutral toned stones needed a parallelly raw, subtle textures and colors, for it to be focus. So, we decided to respect the product, and dress its space with natural, raw textured materials, that would showcase and highlight the products well, and also be the right fit for the factory backdrop and the transition into the show office.
With the material shortlist in mind, we proceeded with the showroom design. There is a lot more to a showroom design than display. It should offer a hassle-free shopping and selecting experience. The space, however big or small, had to be thoughtful and considerate of both the processes; I.e., Informed retail selling and the confusing, explorative selecting and shopping experience.
The collection and variety in the showroom are indeed important, but the display, calming ambience, soothing colors, right kind of lighting and ease of exploration is what gets the customers in, and casts the first impression.
With Quartzite, the challenge was to complement its exquisite aesthetic qualities, and create a space that highlights it, boasts it, paves the way around organically, but does not overshadow it. This showroom does just that!
While the central prop sets the circulation and focus, the exposed concrete ceiling and white exposed brick texture on the walls, set the mood and the right subtle canvas for showcasing the product. With this, optimized lighting design and careful placing of the marbles on the walls, puts the focus on the products, and lets the customers experience them first hand.
Extending into the same space, with a glass partition in between is a conference room, so that the retailers can educate the designers and customers, of their product. The visual connect between the two spaces makes it easy and also opens up the space, creating a tactile environment.
The subtle, neutralized and elegant aesthetic of marble remains untouched by un-crowding the textures and the central focus piece draw the customers in.
It is a wholesome design, which invites customers, frames circulation, and provides a space to sit, glance, think and explore in a subtle chic space, just like one would want in a showroom full of lustrous elegant stones The design makes sure, that it is not just a gallery, but a space that hopefully inspires and makes the customers feel stimulated and encouraged.
FACT FILE
Designed by : Genre of Design
Project Type : Commercial Building
Project Name : Pelican
Location : Jodhpur
Google Location of the project : Pelican Quartz Stone
Year Built : 2019
Project Size: sq feet : 2000
Project Cost Appx : 80,00,000
Principal Architect : Rakesh Sharma
Photograph Courtesy : Sanjay Sakaria
Consultants for the Project :
Genre of Design (Architecture, Interior, Landscape and MEP) | Drishti Engineer co.(Structural)
Colour Palate :
Principal Architect :
Firm’s Website Link : Genre of Design
Firm’s Instagram Link : Genre Of Design
Firm’s Facebook Link : Genre Of Design
Email Id : admin@genreofdesign.com
Given the compact footprint of the residence, designed on a 140 sq. m. plot, the idea behind this simple home interior design was to open each space into an outdoor verandah or balcony to make the space look spacious and have an ample amount of sunlight, but still want to maintain the privacy in each […]
Studio Lotus proposes a unique archetype for retail design with the new brand experience center for luxury jewelry label Sunita Shekhawat. The art of Meenakari, or enamel work, is an age-old technique renowned for its vibrant and intricate designs on metal surfaces. While enamel work originated in Persia, it has flourished in India, particularly in Rajasthan, where […]
The Silhouette House’s design philosophy revolves around creating a harmonious balance between functionality, aesthetics, and emotional connection. Inspired by the client’s diverse lifestyles—a merchant navy officer’s quest for serenity, a PR officer’s need for warmth, and the joy of nurturing young children—the home, with its sloping roof design, is designed as a sanctuary that blends […]
This exquisite villa is located amidst lush greenery in Bangalore. This house design offers a perfect blend of modern architectural design and traditional South Indian aesthetics. Thoughtfully crafted to reflect the cultural heritage of its residents, the villa features sleek contemporary lines complemented by classic South Indian furniture and decor. South Indian House Design Offers […]
House of Heights: How design shapes relationships and well-being? “A house can transform its people. The living room, the tallest space in my home, is where we socialize, express our feelings, and spend the most time—an open arena for life’s conversations. The impact of front elevation design on home and harmony further emphasizes how thoughtful design […]
Spacious, inviting, and intimate, courtyards have an integral place in the vernacular architecture across India. Beyond their climatic purposes, courtyards assume the role of a social space, a space for contemplation, and a space where something happens. Their presence in various forms, proportions, and sizes has been a ubiquitous feature in Indian vernacular architecture. The […]
When you walk into a room, what’s the first thing you notice in the interiors? The furniture, the walls, or the ceiling? Often overlooked, the ceiling plays a significant role in defining the ambiance of a room. If you’re looking to add some flair, sophistication, or a modern touch to your living room, false ceiling […]
SASWATHA, the residential architecture project by GVQ Design Studio, is located in Thrissur, Kerala. This thoughtfully designed home caters to a joint family consisting of two brothers, their families, and their parents. Spanning approximately 2,700 sq. ft on a 15-cent plot, the residential architecture is meticulously crafted to meet the diverse needs of a multi-generational […]
This simple farmhouse design is a humble residence that responds to the climate and site. It is a fun fact that the house is both an inward and outward looking house at the same time. One of the USPs of the simple farmhouse design project would be that it connects well with the most playful […]
Indie Tales, a 2 story house design in Pondicherry stays true to its identity stands apart with its unparalleled charm amidst a narrow conservative neighborhood. This abode embraces a quiet reflection of modern lifestyle and traditional nuances within a limited budget for an intimate family of 5 across 3 generations. The residence evolves as an […]