A Fashion Boutique Store Speaking Dynamism With Tinge Of Traditional Element | Nikhil Jain Architects
This two-floor site of about 5000 SFT is located at the very beginning of Road no. 10 of Banjara Hills, a street which is known for its fashion boutiques and outlets of connoisseurs in bespoke clothing. The clients, who are the second generation in the family-business of bespoke clothing, wanted a retail environment that helped them showcase and sell better, and that set a benchmark in the market for their brand.
Visit: Nikhil Jain Architects
The overall shape of the site is such that it narrows down as we move into the store. This gave the store-front the maximum width, and the walls a natural inclination towards the front, helping boost the clothing-visibility on the walls. The naturally wide store-front also helped in creating space for a transitional buffer, that made the customers comfortable right after they entered the store.
Ground Floor
The ground floor follows a design concept that comprises the idea of arches, the use of gold leafing, custom-made antique-finished metal fixtures, and earthen-colors on the furniture and various other areas of the space. These were derived from the royal ethnic culture of Northern & Western India, reflective of the ethnic clothing that the brand offers.
The cash-desk features a backdrop made of customised sandblasted tiles, that features patterns created using block-printing, an art practised by the craftsmen of Rajasthan. The walls of the fitting-rooms are of Jodhpur sandstone finish. The end of the ground floor also accommodates the director’s cabin, pantry and toilet.
The staircase area towards the back of the store adds volume to the otherwise-narrowing end of the floor. With the railing-design inspired by the arches, and the black and Jaisalmer yellow-stone flooring, the staircase carries the essence of the ground floor to the first floor.
First Floor
The concept for the first floor started with one major requirement of the client – Maximum display of outfits through clusters of mannequins. We created nine such clusters for them to showcase their theme-based outfits. Another attribute to the concept development was the idea of celebration lighting and floral decor – often seen in Indian weddings.
This was made possible through arches made using metal pipes and filament-bulbs with antique-finish holders, and the wall in the centre, and the customised furniture that carried the floral theme. The arches are connected to the ceiling-suspended display showcasing select wedding-wear. This series of arches and displays was mirrored on the left and the right walls, and gave symmetry to the rather asymmetrical shape of the floor.
The floor has an overall dark and minimal ceiling to highlight the walls. The double-height of the staircase area features a series of vaulted-ceilings with gold-leafing finish and pendant lighting. The end of the first floor has a section for sarees, along with a tailoring and a store room.
Facade
The facade is made of harmony of materials – Black glossy finish metal sheets, terracotta jali, rose-gold finish signage, and profile lighting that highlights the extent of its proportion. The highlight of the facade is the screen between the show-windows on the first floor, which adds dynamism to the overall appearance. Despite being ten-feet away from the road, these elements highlight the store and its presence.
FACT FILE:
Design Firm: Nikhil Jain Architects
Location: Hyderabad
Project Type: Interior Design – Retail
Principal Designer: Ar. Nikhil Jain
Turnkey & PMC Consultants: EIDPL India – Sanjay Jain & Ashish Jain
Area: 5000 SFT
Year: September 2020
Photography: Ricken Desai
Website: www.nikhiljainarchitects.com
Facebook: www.facebook.com/nikhiljainarchitects
Instagram: https://www.instagram.com/nikhiljain_architects/
Local studio Designtales designed this 4,000 sq. ft. show flat in Hyderabad, defining it through a quiet interplay of styles and bathed in white interiors. The design unfolds through a curated mix of forms, textures and tones – quietly echoing the elegance of a pearl. They have created a home that feels layered, inviting, and […]
The ideal example of innovation and artistic house expression comes from Elcid – a residential project designed by A&K Design Studio. They conceived the house with the client’s remarkable art collection in mind, creating each space to maximize vibrancy and enhance the display of majestic art. This Artistic House is an Ideal Amalgamation of Innovation […]
Designed a 1300 sq ft 3bhk minimal apartment; this being our very first project in Bangalore, Karnataka has not only given us 1300 sq ft of space for designing, but has made us believe in ourselves more than we could have imagined as there was budget constraint leaving us with no scope for developing 3d […]
Rooted in Tradition, Designed for Reflection with an open floor plan design. Pushkarni is more than a home; it is a contemporary sanctum that channels stillness, reflection, and cultural continuity. Pushkarni Mane (Ma-ney in Kannada, meaning “home”) was envisioned as a spatial pause, a meditative interlude in the otherwise hurried rhythm of modern life. The […]
This home emphasises flexibility and luxurious house design with subtle charm. When Mr. Patil approached us for designing their newly constructed G+2 bungalow, the site was at a bare slab stage with only the basic RCC framework in place. The site is located in the suburbs of New Mumbai, just across the large marshlands with […]
The design follows a “Contemporary Minimalist Interior Design” theme, where clean lines, simplicity, and functional spaces dominate. Key elements include a color palette, natural textures, and strategic use of accent colors in statement furniture and wall treatments to add warmth and vibrancy. This Contemporary Minimalist Interior Design Adds Refined Sophistication | Kiran Gala & Associates […]
Perched on the 34th floor of Raheja Imperia in Lower Parel, Canopy Crest is a 1,850 sq. ft. home that reimagines urban living with spatial interior design as a poetic interplay between nature, form, and feeling. Designed by Vidhi Duggad Bhagat of The Blue Wall Studio, the space is more than just a modern home–it […]
Tucked away in the vibrant heart of Marine Lines, Mumbai, Studio Foliage is far more than just an office with its neo-modernist style. It’s an evolving spatial story — a beautifully orchestrated balance between art and utility, bold expression and quiet elegance. The studio opens up as a seamless extension of the neighbourhood’s historic charm […]
In the heart of Mumbai’s suburban sprawl, this three-bedroom home for a mother-daughter duo blends thoughtful architecture, warm materiality, and quiet elegance to create a timeless sanctuary. Nestled within the bustling suburbs of Mumbai, this rare spacious home was designed for a dynamic pair—a doctor with a demanding schedule and her multitalented daughter, who juggles […]
Nestled in Ahmedabad, this modern bungalow with biophilic design interior, is crafted for a family of four, seeking a harmonious blend of contemporary elegance and natural serenity. Designed by architect, the project reflects a deep commitment to biophilic design interior principles, integrating earthy tones, sustainable materials, and open layouts to create a home that resonates […]