Card Boutique Store Exudes A Sense Of Vibrance and Understated Luxury | Inakrea Architects
Located on the third floor of a commercial building in a plush locality of Hyderabad, a space bare of any furnishings was put forth by the clients. Much to the architects’ delight, the client’s brief was simple and was restricted only to functional requirements. The architects were given carte blanche to design the store – a bespoke invitation cards boutique.
Visit: Inakrea Architects
The large space was divided into several zones based on functional usage. The display consoles were articulately placed to divide the display zone from the other zones. A proportionately large area was allotted for the display of products as per the clients’ wish. Display units were placed synchronously to subtly draw visitors’ attention. Each zone was carefully planned by the conscious use of wooden, carpet, and stone flooring to guide the visitors’ movement within the store.
A Tandur stone clad wall greets visitors at the entrance of the store with the brand logo standing out gracefully. Visitors enter the store lobby which has a waiting area and a billing counter. A vertical green wall is the highlight of this space which has a calm and soothing vibe to it before a visitor moves onto the display zone.
The focus of the space is the island-style display unit which appears to levitate. The unit has a light concrete finish treatment for the floor which is complemented by dark rough finish cotton steel sheets with bolts for the raised display platform. The store’s aesthetic is inspired by themes of industrial vintage and French classic.
Square columns within the space were concealed to create circular columns with vertical teak wood slats. A particularly interesting design element is the use of black metal pipes rising from the floor and pipes suspended from the ceiling. The lower pipes serve as display units with a horizontal fixed glass surface while the upper pipes have a hidden down-light to illuminate the products displayed. Placed adjacent to one of the circular columns in this display unit, is a distressed mirror panel.
For the various display units, a keen variation of shelving is provided. The long wall in the display area has one-inch-thick distressed teak wood shelves; with its linearity aligning to the space. The display unit near the discussion zone has unique wooden logs with grooves for product placement, fitted into the wall and the unit is encased with glass. The ceiling is covered with carefully selected floral wall paper which resonates with the brand’s design aesthetic. Strategically placed voids in the ceiling are treated with gold foil accentuated by the lighting which radiates a warm glow.
Generous use of backlighting in various design elements such as the circular columns, the island unit, and the ceiling enhance the warmth and visual appeal of the store. The walls have a light green pigment concrete finish treatment along with parallel double brass inlays outlining the walls. The material palette was limited to earthy tones by using Tandur stone, light and dark distressed wood, concrete finish, metal, and soft carpeting.
The store exudes a sense of vibrance, elegance, and understated luxury which the brand stands for.
FACT FILE:
Design By: Inakrea Architects
Project: Therefore Boutique – Interiors
Project Type: Commercial
Year of completion: 2019
Area: 165 SQ.M
Project Cost appx: 40 lakhs
Location: Hyderabad
Lead Architects: Nilith Paidipally & Manasa Reddy
Photographer: Ricken Desai
Website: http://inakrea.com/
Facebook: https://www.facebook.com/inakrea
Instagram: https://www.instagram.com/inakrea_architects/
This residential project is a celebration of material purity and timeless simple design. Here, the rich, warm tone of natural walnut becomes the unifying element across the entire home. The clients, an elderly couple, envisioned a house where walnut would dominate the interiors. Here, no other colors disrupt the visual harmony. This simple yet demanding […]
Chit Chat Chai is a tea cafe that sits in the busy cityscape, in the lanes of Hyderabad. It’s an offbeat sight to its contrasting surroundings. Nestled within the lanes of a commercial neighbourhood, this cafe brings warmth that one seeks to experience after a tiring day at work or a quick hangout session with […]
In a city where homes often compete for attention through ornament and excess, The Nordic Luxe Residence takes a far more assured route. It wins you over with restraint, clarity, and a quietly elevated hand. It is designed for a family that wanted a fully move-in-ready 4BHK modern Indian home delivered within an uncompromising four-month […]
The Archive Home is not just a home—it’s a narrative of two extraordinary souls who call themselves wildlife enthusiasts. Their journeys take them deep into the wilderness every few months, capturing rare frames that have found their way into renowned magazines and the wider world of wildlife. Add to that a husband who can mesmerize […]
Spanning 2200 sq. ft., this 4BHK apartment designed by Studio Inside Out is a finely tuned symphony of rooted design, soft tones, tactile finishes, and thoughtful detailing. “Every space has been planned with a balance of aesthetics and practicality, creating a home that feels rooted, personal, and intuitively luxurious,” shares Ms. Samruddhi Kulkarni and Mr. […]
The concept was to bring the warmth of a traditional South Indian home into a modern city apartment. The goal was to blend two worlds. One of them was the nostalgia of the client’s roots and the practicality of their current urban lifestyle. It is a fusion where traditional materials meet modern shapes. It creates […]
In an era where a retail space are increasingly required to perform beyond the act of transaction, Mangroove emerges as a carefully choreographed spatial experience—one that translates brand identity into architecture through nuance rather than spectacle. Conceived as a contemporary menswear store, the project reimagines understated luxury through an architectural language of fluidity, restraint, and […]
OneDot1 Design Studio approached Neptune Residence with a clear design intent: to create interiors that feel timeless, welcoming, and emotionally grounding. The vision centered around soft tones, natural textures, and warm lighting—an environment where modern aesthetics meet the subtle richness of lived-in comfort. Avoiding unnecessary ornamentation, the design relies on material expression and spatial clarity. […]
Designing the Gupta family’s four-bedroom residence meant crafting a home that could gracefully evolve with time. The clients—a couple and their two sons—approached us with a clear brief: a home that feels modern but endures, elevated yet comforting, and above all, one that functions seamlessly for a family that values both togetherness and privacy. They […]
Designing a home is always a dialogue between functionality, aesthetics, and the people who inhabit it. The Rathi Residence, designed by interior designer Bhavana Chandak, is a thoughtful exploration of modern contemporary living. Completed in 2025 in Aurangabad, this 1800-square-foot residence with a pop of color transforms a compact footprint into a home that feels […]