The ethos of this project is an ode to materiality and Indian crafts. The design elements within the space, though subtle, reflect the enduring values and origins of the store, capturing the essence of a traditional Indian interior. The “robust architectural language” suggests a strong, cohesive design that underpins the environment, creating a sense of continuity and heritage. These elements are not just decorative but serve as symbolic reminders of the store’s foundation and timeless goals.
Editor’s Note: “Celebrating the intimacy of Indian craft, Dhaagasutra is a confluence of carved wood, cane, and curated culture. Transcending decor and dragging heritage into structure and experience, the design invites not just to shop, but to feel. Moreover, this store is a bridge between what we recall and what we wear.” ~ Anusha Sridhar
A Story of Continuity and Craft Comes Alive in a Traditional Indian Interior | Kaushal Tatiya Architects
The entry threshold has been a reflection of artfully crafted silhouettes of traditional elements. The space is an apparel store celebrating Indian Crafts and tradition, has been designed to highlight the principles that are woven into the traditional pages of Timber architecture with their grand yet ornate structures, with beautiful wooden pillars, intricate carvings, and expansive spaces. These elements draw deeply from the cultural richness of color, texture, and tactility. Inspired by this, the design creates a seamless transition from space to form to the very pieces on display.
The design incorporates an earthy mud texture and pairs it with the sharp conformations of the stepped display, which are replicated throughout. Soft texture of fabrics, hard faces of wooden posts, and the mediatory textures of cane bring a visual layering to the eyes.
Intricately crafted wooden columns enrich the display racks, reception table, and mirrors. The design focuses on the finest details, with every niche and groove enhancing the authenticity of the inherited culture.
Carved wooden motifs with intricate decorative design, created by skilled artisans using traditional tools and techniques. The motifs display fabric pieces, reflecting the idea of wooden ‘Khunti’ used in Wadas.
Every niche and groove on the curved wooden station highlights the finest details, actively enhancing the authenticity of the culture it inherits. A red room designed especially for trials and in-depth consultations sets off the traditional theme with a queer touch.
Layering of central arena imparts discussion spaces with the backdrop of fabrics . An island mirror made out of timber paved the way for trials .
These elements draw directly from the cultural richness of the context, expressed through color, texture, and tactility. Inspired by this, the design actively creates a seamless transition from space to form to the very pieces on display.
Minuscule detailing on the reception console offsets the Brass Pots elevated on timber columns defying the material ethos of the store and its Origins.
Fact File
Designed by: Kaushal Tatiya Architects
Project Type: Retail Fashion Store
Project Name: Dhaagasutra : Echoes Of Earth
Location: Pune
Year Built: 2024
Project Size: 1000 Sq.ft
Principal Architects: Ar. Kaushal Suresh Tatiya & Ar. Sweety Muttha
Photograph Courtesy: Yadnyesh Joshi
Firm’s Instagram Link: Kaushal Tatiya Architects
Firm’s Facebook Link: Kaushal Tatiya Architects
For Similar Projects >> Unique Palette of Green and Greys for an Offbeat Luxury Retail Store
This residential project is a celebration of material purity and timeless simple design. Here, the rich, warm tone of natural walnut becomes the unifying element across the entire home. The clients, an elderly couple, envisioned a house where walnut would dominate the interiors. Here, no other colors disrupt the visual harmony. This simple yet demanding […]
Chit Chat Chai is a tea cafe that sits in the busy cityscape, in the lanes of Hyderabad. It’s an offbeat sight to its contrasting surroundings. Nestled within the lanes of a commercial neighbourhood, this cafe brings warmth that one seeks to experience after a tiring day at work or a quick hangout session with […]
In a city where homes often compete for attention through ornament and excess, The Nordic Luxe Residence takes a far more assured route. It wins you over with restraint, clarity, and a quietly elevated hand. It is designed for a family that wanted a fully move-in-ready 4BHK modern Indian home delivered within an uncompromising four-month […]
The Archive Home is not just a home—it’s a narrative of two extraordinary souls who call themselves wildlife enthusiasts. Their journeys take them deep into the wilderness every few months, capturing rare frames that have found their way into renowned magazines and the wider world of wildlife. Add to that a husband who can mesmerize […]
Spanning 2200 sq. ft., this 4BHK apartment designed by Studio Inside Out is a finely tuned symphony of rooted design, soft tones, tactile finishes, and thoughtful detailing. “Every space has been planned with a balance of aesthetics and practicality, creating a home that feels rooted, personal, and intuitively luxurious,” shares Ms. Samruddhi Kulkarni and Mr. […]
The concept was to bring the warmth of a traditional South Indian home into a modern city apartment. The goal was to blend two worlds. One of them was the nostalgia of the client’s roots and the practicality of their current urban lifestyle. It is a fusion where traditional materials meet modern shapes. It creates […]
In an era where a retail space are increasingly required to perform beyond the act of transaction, Mangroove emerges as a carefully choreographed spatial experience—one that translates brand identity into architecture through nuance rather than spectacle. Conceived as a contemporary menswear store, the project reimagines understated luxury through an architectural language of fluidity, restraint, and […]
OneDot1 Design Studio approached Neptune Residence with a clear design intent: to create interiors that feel timeless, welcoming, and emotionally grounding. The vision centered around soft tones, natural textures, and warm lighting—an environment where modern aesthetics meet the subtle richness of lived-in comfort. Avoiding unnecessary ornamentation, the design relies on material expression and spatial clarity. […]
Designing the Gupta family’s four-bedroom residence meant crafting a home that could gracefully evolve with time. The clients—a couple and their two sons—approached us with a clear brief: a home that feels modern but endures, elevated yet comforting, and above all, one that functions seamlessly for a family that values both togetherness and privacy. They […]
Designing a home is always a dialogue between functionality, aesthetics, and the people who inhabit it. The Rathi Residence, designed by interior designer Bhavana Chandak, is a thoughtful exploration of modern contemporary living. Completed in 2025 in Aurangabad, this 1800-square-foot residence with a pop of color transforms a compact footprint into a home that feels […]