Sprawling across 1150 sq ft, India’s leading online discovery & trial platform ‘Smytten’ launched its first offline store in India at Gaur City Mall, Noida. First of its kind, the store’s ambience caters to the needs of millennials and Gen Z consumers by providing a tasteful retail trial experience.
This Store’s Ambience provides a Tasteful Retail Trial Experience Through its Rigorous and Creative Interiors | Parekh Architects
Visit : Parekh Architects
Designed by Ahmedabad based firm Parekh Architects, the process of deriving the interiors for the store has been rigorous, creative and iterative. The key design intent centered around breaking the conventional aesthetics of beauty, grooming and fragrance stores and highlighting the miniature scale of the products offered by Smytten.
The colour scheme of the store reflects the brand’s identity. The design of the layout allows the customers to have a swift, smooth and clean shopping experience.
The products are laid out in various eccentric display elements with respect to different categories Smytten has to offer like ‘beauty and Grooming’, ‘Makeup’, ‘Food and beverages’ to name a few.
The tessellated tetrahedron display modules, made out of MDF and coated with PU paint, provides an even display backdrop while also allowing to showcase products in clusters and fragments according to the brands.
The tessellation display and the alcove display to its opposite end are designed to arch and form a spatial element within the overall space.
The flooring strikes a balance through its color scheme and material palette; blue glossy organic epoxy floor provides a foreground to the matt grey floor spread across. The curvilinear center display table cladded with concrete laminate has concealed bins for make-up trials and compliments the organicepoxy flooring.
For colorful products such as nail paints, circular rotating display systems are devised to make the choosing process creative and enjoyable.
Apart from this, central circular display and walk in circular display system allows the customer to move around and have a glance at the product range Smytten has to offer. The wall at the end of the store is cladded with series of CNC cut MDF sheets with PU finish, projecting a silhouette of a perfume bottle through its undulations.
The overall concept overlays a futuristic yet contemporary experience through a play of matt – metallic tactility. Moreover, the floor and fixture forms in the space don’t shy away from being organic and bold. The store catapults you to an imaginative world where the process of browsing, selecting and buying doesn’t feel like just another mundane task.
Rapidly growing its footprint, the brand has sequentially unveiled stores in Indore and Ahmedabad and kiosks in Surat, Udaipur, Bhopal and Chandigarh.
Fact File
Designed by : Parekh Architects
Project Type : Retail Interior Design
Project Name : Smytten
Location : Gaur City Mall Noida, India
Year Built : 2022
Duration of the project : 5 Months
Project Size : 1200 Sq ft
Principal Architect : Ar. Pal Parekh
Team Design Credits : Ar. Pal Parekh & Devashish Pandya
Photograph Courtesy : Parekh Architects
Firm’s Instagram Link : Parekh Architects
For Similar Projects >> This Retail Store Offers a Seamless Experience of Aesthetical Purchase
Perched on the ninth floor of a high-rise apartment in Pune, this 1,600 sq. ft. apartment opens to sweeping views of the city’s tekdi, the tree-lined hills that define its horizon. For its owners, a lawyer couple with demanding careers and a shared love for travel, the view was the home’s greatest luxury. For the […]
A celebration can be loud. Its impact doesn’t have to be. That idea shaped the very foundation of this project. For this Ahmedabad home, the terrace design has always been more than just a terrace. It is the social heartbeat of the family, where birthdays slip into late-night banter and weekends turn into impromptu gatherings. […]
Fursat, designed by Checkered Spaces, is a residential interior in the heart of Bangalore’s urban zone that resists Stylistic definition in favour of a Grounded, Process-led rustic charm. The home unfolds as an organic Accumulation of spaces, objects, and materials—shaped by time, memory, and everyday rituals rather than a fixed visual language. The Rustic Charm […]
A city’s craft often weaves itself into our lives, sometimes subtly, other times by deliberate choice—much like in this 5,000 sq. ft. Kolkata home envisioned by Spaces & Design. When Pooja Bihani, the principal architect of the studio, was commissioned to design a thoughtful space for a young family of three, she infused it with […]
Designed with intent, the interiors of this 3000 sq. ft. apartment unfold gently. We call it VANILLA DELIGHT, a house guided by a vanilla palette of muted, earthy tones with a strong delightful visual identity. This 3000 sq. ft. Home Is Guided By A Palette Of Vanilla | Beyond Lines Studio & Connecting The Dots […]
At Verde Residence in Pune, the design isn’t just about how the rooms look; it’s about how they feel. The goal was to create a calm house where the architecture retreats into the background to allow a deep, rhythmic silence to take center stage. Every detail is a deliberate invitation to pause, breathe, and experience […]
This 1,650-square-foot 3BHK in Pune is a study in modern residential design, Tailored for a family of six. The Pune home was defined by complete creative freedom, Allowing The Curved Angle Studio to transform a standard floor plan into a refined Sanctuary. This Pune Home Is A Study In Modern Residential Design | The Curved […]
This home is a thoughtful expression of the modern interior design style, infused with creative and personalised touches that make it both distinctive and inviting. Every material, colour, and finish has been carefully curated to achieve a sense of timelessness, with a clear emphasis on balance and harmony. The muted colour palette seamlessly extended across […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]
Indian homes place equal importance on pooja room door designs as they do on main door designs. With diverse and unique ethnic backgrounds, every family strives to reflect their personalities and identities in their designs. These identities can encompass religious or spiritual interests, local contexts, or other personal elements. This series of blogs, featuring 50 […]