“Retail therapy has myriad aspects and benefits attached to it. While the products are the key takeaways, the type of shopping environment makes a great difference to the entire experience. The thematic world of this retail store makes you transport to a cinematic era where very detailing has a story behind it.”- Nishal Sevak(Co-Editor)
Strong like a weave, yet flowy like fabric; Dhaagasutra sits in the heart of Pune at the intersection of the traditional and contemporary. A fashion brand store that celebrates art in spirit, it is aptly named The Thread Cave – inspired by the humble thread and the canvas of caves.
A Fashion Brand Store That Celebrates Art In Spirit | Kaushal Tatiya Architects
Visit : Kaushal Tatiya Architects
Designed by Kaushal Tatiya architects, the design serves as a flagship store of an avant-garde fashion brand, Dhaagasutra. The ethos of the brand is to be innovative while staying true to the roots, exploring art through fashion. To build on the same idea for architecture, the design team turned to one of the oldest canvases of our times – the caves.
Caves transformed art into an experience. The cavern walls were the pages of the story that unfolded through the paintings as one walked past. The organic forms lent dynamism and created undulations that gave the art a new depth. The catenary and parabolic curves, not unlike the crests and throughs of cloth, acted as the perfect backdrop for the flow of the creative mind. With this as the inspiration, Dhaagasutra was conceptualized as the Thread Cave, a canvas for art and fashion.
The first look of the store is a huge traditional wooden door, symbolic of the brand’s rootedness in Indian culture. A melange of curves greets one upon entering the store. The reception area houses a large central seating area that can also be transformed into a discussion space.
Catenary arches and organic forms are witnessed prominently in the design. The fabric flows into the hyperbolic and parabolic curves of the display units. These lines then weave under to create patterns in marble chip inlays on the Kadapa floors.
The design acts as a backdrop for the outfits. Since the outfits were designed to be colorful and vibrant, the store was crafted in dark hues of black and grey with splashes of neutral whites and browns. The rawness of concrete, stone, and wood was enhanced to create a myriad of earthy textures reminiscent of a cavern.
This helped in creating a contrast between the two and highlighting the displays. The Dhaagasutra logo has been subtly incorporated into the design. From door handles to wall accents, the brand presence is seen through the design.
While the interiors emote grandeur, the spaces are crafted to be comfortable. Informal seating areas have been created where people can rest while shopping, or have a discussion with the designers. The swing seating in the bridal couture area is a prime example, which also visually connects to a viewing space, for the customers to witness the magic of the Dhaagasutra pieces on them.
In any fashion store, mirrors are of utmost importance. Adhering to the parametricism of the space, mirrors in organic shapes adorn the walls, reflecting beautiful backdrops. Multiple mirrors reflect off each other to make the interiors appear more spacious. Mirrors and stones also lead the way to the trial rooms, acting as subtle signages.
Dhaagasutra is not merely a store but a canvas for art. Backdrops and statement pieces merge seamlessly together, to create a space that is visually aesthetic and functionally optimized. As caverns celebrated paintings and sculptures, the store celebrates the craft of fashion. Together, materials and ideas come together to form a timeless celebration of art – The Thread Cave, Dhaagasutra.
Fact File
Designed by : Kaushal Tatiya Architects
Project Type : Retail Interior Design
Project Name : Dhaagasutra : The Thread Cave
Year Built : 2022
Duration of project : 4 Months
Project Size : 2700 Sq.ft
Project Cost : 35 lakhs
Principal Architects : Ar. Kaushal Suresh Tatiya & Ar. Sweety Muttha
Photograph Courtesy : Avesh Gaur
Products / Materials / Vendors : Finishes – Stucco / Lighting – Lafit / Doors and Partitions – Saint Gobain Sanitaryware – Kohler / Windows – Saint Gobain / Furniture – Space Ace Design Studio / Flooring – Kadappa / Paint – Asian Paints / Hardware – Hafele.
Firm’s Instagram Link : Kaushal Tatiya Architects
Firm’s Facebook Link : Kaushal Tatiya Architects
For Similar Projects >> An Inviting And Elegant Retail Experience
This home exudes warmth with earth tone interior design. The client, an Indian national doctor based in Jamaica, had a clear vision for his dream home in Bangalore. He wanted a plush residence that would serve as a warm and welcoming haven for his family of three, as they relocated to India. The client’s requirements […]
A 6,500-square-foot house in a peaceful Hyderabad neighbourhood tells a story through arches in interior design, light, shadow, texture, and time rather than words. Meghana Nimmagadda founded the award-winning boutique design studio Designtales, which is responsible for this most recent residential project. Designtales is well-known for its intensely individualised approach to interior design. They create […]
A 3-bedroom apartment with beige interiors hosts a Maharashtrian couple and their two daughters as its residents. The home’s main boast is its huge, full-height windows that let in ample sunlight – a fact which later became a key guiding point in designing the interior space. With Beige Interiors, This Apartment Unfolds Comfort | Agneya […]
The project with wooden interior represents more than just interior design; it was about creating an emotional bridge between two worlds. Kerala’s rich architectural heritage, with its emphasis on natural materials, intricate wooden craftsmanship, and connection to nature, needed to be thoughtfully translated into a modern urban context without losing its authentic character. Gandhi understood […]
Nestled within one of Chennai’s most sought-after and affluent neighbourhoods, The Chic Sanctuary is a quiet luxury style 2025 sq. ft. apartment that stands as a serene and stylish oasis amidst the vibrant energy of the city. Designed with a strong sense of modern sophistication and understated luxury, this home masterfully balances aesthetics with functionality, […]
In a city that rarely sleeps, this house finds calm with neutral interiors. Nestled in the buzzing heart of Mulund, Mumbai, lies a serene sanctuary where design speaks in hushed tones and emotions find form in monochrome whispers. “Whispers of White”, a residential project by Disha Maniyar, principal designer of The Next Step Interiors, is […]
In a city constantly balancing between the fast-paced and the familiar, this serene apartment for Gurjar family in Mulund unfolds like a quiet retreat. Titled The Woven Story, this 4BHK apartment was envisioned as a coming together of different individualities, tastes, and styles, an interior narrative that acknowledges contrast yet seeks cohesion. The brief was […]
The Jade House is a celebration of green interiors through colour, texture, and thoughtful functionality. A home where every design element has been carefully curated to reflect the personality of its residents while maintaining a cohesive aesthetic. Named after the precious jade stone, the home takes inspiration from its lush green tones, which appear gracefully […]
Tucked away in a bustling Bangalore neighbourhood, Anubhav is more than just a home—it’s a feeling, an experience. Designed for a young couple from Assam with a modern eye and a deep love for the arts, this 1500 sq. ft. three-bedroom apartment captures the essence of boho interior design through farmhouse chic living with a […]
When a client from Mumbai’s eastern suburbs—a quiet father-son duo, one of whom is a budding musician—approached us to design their home, it set the stage for a poetic confluence of two creative disciplines: architecture and music. It’s always a rare pleasure when design engages in dialogue with another form of cultural expression, and in […]