Video content increases brand awareness. In fact, having a video on your website constitutes an important part of the customer experience. Videos help enhance the brand voice as well as portray its unique style and vision. Undoubtedly, video marketing is big and will keep growing as it plays a central role in fostering trust with prospective and current clients.
Video marketing can be powerfully useful for architects to market their work, brand and company. In fact, about 93% of business owners say that video content has brought them new clients. This comes as no surprise because over 72% of customers prefer learning about such services through online content, especially video.
Now you must be wondering, while all this sounds amazing – how can a full-time architect, such as myself, be a marketer as well? How can I make use of video content to stand out from the crowd?
Well, read on!
Vlog Your Daily Workflow
You may often receive requests for your services from different clients who have big plans for either remodelling or starting something completely new. Some of these projects might take years to complete, and during that time, you will have ample opportunities to wow your potential clients via social media, especially when it takes time to present finished designs on your website! Remember, there is a lot more involved in marketing videos than simply showing off the glamorous final design or building.
On the road to project completion, every professional architect experiences a work routine that stays behind the scenes. This can be highly engaging for the viewer.
For example, it tells us a lot about what challenges people who are interested in architectural design and construction often face. Your audiences may adopt these invaluable insights into their work one way or the other. This includes renovating their homes, seeking inspiration for new business premises, or even doing some minor home improvements for themselves. Whatever their purpose is, there’s a lot they can learn from seeing your creative process and workflow!
Pro Tip: Upload 10-minute vlog entries from your most creative or active part of your day onto your social media platforms, such as Instagram or YouTube. This way your followers can gain an inside look at what it’s like to create architectural designs. Moreover, this helps build trust with potential clients because they already know that you are reliable about delivering what was promised as showcased on your social media channels.
Utilize IG Stories
Today, every business out there uses Instagram to its advantage. There was a time when this platform could help grow your audience quickly without much effort. All that was required was consistency in putting out content.
However, the trends have changed and such businesses have noticed diminished returns from strategies that used to bring them business. This is because the users on Instagram are losing interest due to information overload. Yes, that’s right, even though consistency is key, overdoing it can also do harm.
However, Instagram’s feature Instagram Stories can be advantageous for you as an architect. This section is watched by 59% of Millennials and 70% of Gen Z and that’s bound to keep growing. So, how can you use this to build your voice and brand?
Pro Tip: Keep your IG Stories short and super engaging to keep their audience’s attention. For example, a fun and easy way to provide your followers with interesting snippets from your day is to share snapshots or clips of the unique highlights and best parts of what you do. It’s also helpful to introduce yourself and give potential customers an idea of who you are when they start following you as well. Also, covering popular topics related to your industry can be a good boost for your business too.
Client Testimonials
Client-generated content is crucial for architects in their marketing strategy. For example, it can be a quick tour of the client’s beautifully built or renovated home. Such videos can act as high-quality testimonials that serve to prove your potential and proficiency over other competitors. Moreover, these video testimonials are powerful lead generating tools because most people see how you have helped others in similar situations to theirs and will be eager to follow suit.
The best thing to do would be to ask your interviewees to record their genuine reactions during the high points of the journey they have embarked on; for instance, when they see a renovated space for the very first time. This technique would encourage narrators to speak positively and talk about how they genuinely feel while answering your questions. This will, in turn, help facilitate connections between people locally, nationally, and even globally – which will boost your marketing results.
Pro Tip: Use an online video editor to create an engaging and interesting video by combining your client’s voiceover with aesthetic footage of their stunning new space.
Go Live
Livestream.com reports that users watch live videos 1.8x times longer owing to the content’s interactive nature. In the course of a live stream, viewers can ask questions, participate in discussions and leave comments in real-time. More businesses are experimenting with this marketing method because of its potential to keep audiences engaged – and architects are no exception!
Utilizing online streaming platforms is the best way to promote your architectural services. If done correctly, live videos can inspire and motivate viewers by sharing valuable information, but it all starts with a positive first impression. To make a compelling first impression with your clients, hold Q&A sessions on popular platforms like Facebook, YouTube, Instagram or Twitter where you’ll be able to interact directly with prospects and build rapport with them in record time while showing off your expertise.
Pro Tip: By making live recordings of industry events, sharing your knowledge and experience in the field, and setting up workshops where you can attend personal masterclasses, you can help others to learn what it takes to be successful in this rapidly-paced world.
The best thing to do would be to ask your interviewees to record their genuine reactions during the high points of the journey they have embarked on, for instance, when they see a renovated space for the very first time. This technique would encourage narrators to speak positively and talk about how they genuinely feel while answering your questions. This will, in turn, help facilitate connections between people locally, nationally, and even globally – which will boost your marketing results!
Show Future Results in 3D Animation
Many people enjoy watching before and after renovation and construction compilations for building projects. It’s interesting to see how quickly a building can be transformed, but sometimes the finished project isn’t ready to film as soon as we would like it to be. But there is one way to get such content without waiting too long: 3D animation!
Today, 3D animation is becoming all the more useful which means anyone, anywhere could see exactly what a final building will look like before it’s completely constructed. You can more accurately portray the final version of a design based on a client’s vision.
It may also show different angles and views of a potential structure so that even someone who isn’t an architect would have a clear vision of how each element would come together to produce one cohesive design consistent with their desired vision. Now that’s something that can be used to market your brand on social media platforms.
Get Started Already!
With these easy-peasy practical tips, you can use the advantages of video marketing to level up on your game as an architect. Your video content is bound to keep your audiences engaged and interested. More importantly, this will help you build your brand on the digital space that, when the time comes, potential customers will recognize – and that could be great for business!
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