Vadilal Ice-Cream was setting up a chain of outlets for its products to be served and for takeaways under its SCOOPSHOP brand. Vadilal Scoop Shops are exclusive ice cream parlours offering finest scoops in varied flavours. Vadilal Scoop Shop themed with scoop to swirl concept, is where ice-cream is served with style and joy! We wanted to make this emotion a visible and symbolic identity of the outlets with its energy and warmth evolving into the SWIRL that embodies all this.
Vadilal Scoop Shop Themed With Scoop To Swirl Concept | Studio Invoke
visit : Studio Invoke
As a design concept we took scoop as the visual form and the movement of scooping as an inspiration, which transformed in to a huge “swirl” symbol. It conveys the spirit of the outlet with its vibrancy and exuberance to make it a major element for expressing the ambience. This feeling will be experienced in all the outlets of the chain.
The “swirl” is key element of the design, which is derived from golden proportion ratio, which depicts constant growth. It has been designed in reference to human scale such as it doesn’t obstruct the view of normal human height.
The size of the swirl is fixed regardless of the size of the shop. We also kept in mind that the motif can be utilized in same size in different scale of the shop to give a consistent identity that defines a chain. It is visible from the façade itself in each parlor.
Overall interior palate is warm, cozy and eye catchy. The use of bold carmel (rust orange) tiles, ombre texture on wall , red branding on wall, counter metal lit swirl and red metal hanging lights in ceiling ties the interior together.
The infinity mirror is a value added element in space. The installation depicts icecream products on periphery reflects multiple times and gives infinite product range for the parlour. The bold bench against the installation is for people to take selfies and group pics.
The wall branding wall that highlights the products and its emotions from the users with juxtapose basic shapes. Bronze acrylic also reflects the environment that keep on changing along with users movement.
The façade is designed from the form of scoop. What if you are entering in larger scoop of icecream. To take this concept further we took façade as a key factor. Taking circular shape of the icecream scoop on façade with waffle print.
The façade it self becomes identity for this particular brand. In non ac parlour we have designed a metal grill with the same form. The main point to develop façade is to highlight the shop in busy neighbourhood, to attract the target audience.
The façade form, arched ceiling light and swirl syncs with each other so well that it creates harmony. The Vadilal SCOOP outlet is a place for fun with family and friends. It should have become the place of delight and happiness and offer some new and exciting events.
We have designed and put up an intriguing visual experience that challenges the mind and fulfills the heart. It also becomes a great place for selfies. Vadilal’s ‘ SCOOP to SWIRL ‘ is an ambience that is in harmony with its value of delighting the customer in all ways.
FACT FILE
Designed by : Studio Invoke
Project Type : Restaurants/Bars/Cafes
Project Name : Scoop to Swirl (Vadilal Scoop Shop)
Location : Various parts of Ahmedabad – South Bopal, Makarba, Prahladnagar, Vadaj
Year Built : 2022
Project Size : 150 till 700 sq.ft
Project Cost Appx : 10-15 lacs
Principal Designers : Anushi Shah & Ravi Dave
Team Design Credits : Kartik Panchal
Photograph Courtesy : Murtaza Gandhi
Firm’s Instagram Link : Studio Invoke
For Similar Project >> ECLECTIC MÉLANGE OF ANTIQUITY AND MODERNITY | BEHOLD DESIGN STUDIO
Founded in 2021 during the peak of the COVID-19 pandemic, Duende Designs is the brainchild of Dhanshree, a qualified architect who transitioned layered textures into interior design with a vision to blend architectural sensibility with refined spatial experiences. With over a decade of practice in the premium and luxury interior segment, Dhanshree has carved a […]
Located in Baner, Pune in an up-and-coming neighborhood is the 3-bedroom residence housing the Kulkarni family. The vibrant home is an intimate space and has been designed as such with sparse furnishing and bright, lively touches. While the living and dining areas remain light-filled and anchored by a beautiful breakfast bar perfect for hosting, the […]
It is a 2000 Sq. Ft. 4bhk residential flat’s interior project at Surat. it’s one of our most special project because form very beginning, our client Mr. Jayesh Bhai Naik and his wife Mrs. Sonal Naik gave us full freedom to design and execute. They allowed us to showcase our creativity. It was naked flat […]
Every Home is a Temple – A Spiritual Beginning. In Indian living, a home is not just four walls—it is a temple where family, devotion, and harmony reside. Entrance The entrance of this 5BHK residence in Mumbai reflects exactly that: Warm Veneer panelling symbolising strength & grounding. An artwork of Lord Ram & Hanuman with […]
Transforming a 4,500 sq. ft. bungalow into a masterpiece is no small feat. But when the challenge revolves around reflecting the unique personalities and professions of a joint family, it transcends design—it becomes an artistic endeavour. This stunning renovation is more than just a reimagining of space; it is a story of how architecture, colour, […]
What makes House of Heart stand out isn’t a new gadget or flashy material, it’s the intention. Most homes today want to look perfect; this ultra modern home wants to feel perfect in the way comfort and memory make you feel perfect. This Ultra Modern Home Stands Out For Its Clean Lines And Thoughtful Planning […]
In the monsoon of 2023, our client came to us with a newly purchased 3 bedroom apartment of the recently launched Prestige Hillside Gateway Apartments in Kakkanad, Kerala. Similar to most apartments, this one too had limitations in space in terms of a flexible layout. On our first visit, the main requirement that our client […]
“The designers centered the design around creating a warm and tranquil sanctuary for a young couple, both doctors by profession—a cancer specialist and a dentist.” Their vision is a home that provides a soothing and relaxing atmosphere, offering a perfect retreat to unwind after the demands of their daily work, especially in the emotionally intense […]
The 36th Horizon offers a sweeping view of Mumbai’s ever-evolving skyline from its position as a mindful high-rise retreat perched on the 36th floor. Framing the chaos of the city in soft silence, this home covered in pastel colors strikes a delicate balance where urban energy stays outside, and a warm, grounded calmness thrives within. […]
In the modern house interior design of this residence, every detail tells a story of creativity and individuality. The contemporary wooden door, features exquisite black glass that adds a touch of drama and allure to the entryway, and a central metal rod accent in the safety door between those arches embraces the perfect blend of […]