Torani Flagship Store Interiors Reminiscing Sindhi Architecture | Bora Da Designs
Designing the Torani Flagship store was one of the best design journeys we’ve had. It was exciting to have a client not interested in the modern or the luxury or the eclectic or any style that is usually seen. Torani draws deep inspiration from Sindhi culture and its design elements and incorporated them beautifully in their clothes.
Visit: Bora Da Designs
The brief, hence, was simple – Sindhi Architecture. The brief was to create the space clean, void of any clutter in terms of planning the displays so as to hi-light the product mirroring the very heritage it draws inspiration from the 16th-century buildings comprising of magnificent domes and beautiful curvilinear arches. The brief also required everything unfinished and antique from floor to walls to ceiling. Space had to look bare yet reflection of the rich Sindh cultural heritage.
The store is a small compact space with ample ceiling height in contrast. It was a challenge to incorporate enough, financially viable number of products in the space for display and also create an experience of openness and bareness. The brief wanted it to look like a story unwinding while one is walking around. The wide glass door at the main entry takes one inside and is flanked by dressed mannequins on either side only visible once inside. Then begin the displays.
The hanging displays are separated at intervals with accessories’ displays and looking mirrors. This has also allowed the brand to segregate its collection by colors, styles, and gender. The trial room is planned right next to the staircase that looms in the store and renders some part of it useless. The remaining space next to it is used at storage for housekeeping and is seamless outside. The trial room is a large set with full height mirrors and a curtain.
At the far end of the store lies the other entry though smaller than the main one but connects the back alley and draws the customers from that side as well. The displays here also alternate between hanging and accessories. The store is compact yet defines its own spaces as one walks around.
The concept was simple where the design team had to work on the classical design elements reminiscing the Sindhi Architecture while the whole was to be bare. The basic theme revolves around the earthy colors and rawness of materials. The entire store is painted in a grey hue with a rough grainy texture. The fixtures are left in the raw state for implying the very theme. The whole store resonates with the idea of simple clean design without the obvious ornamentation. Any element only reflects the very soul of the product and its inspiration.
The walls play a canvas, rather a large expansive canvas for the beautiful, earthy and grainy textured paint. It covers every inch up and down over the beams and ceiling to bind the store in whole. The rugged feel takes one back to the lost architecture of the Sindh Region.
The tree very central part of the store stands tall a bare tree from which are hung bells of various styles in brass. The thread is also of Indian cultural identity. The saffron thread suspends each bell from the tree and also spiral around it to remind one of the rituals that are deeply rooted in the Indian culture. This central attraction is the first thing you see when you approach the face of the store. Right ahead of it lies the Nandi, the mount for Lord Shiva. It greets one sitting grandly on the wooden pedestal. It is cast in brass and gives the store a touch of royal essence.
The flooring only ceases to match and flow onto the walls. The grey micro topping lends the required cement rugged feel to the space only to enhance the feel of antiquity and minimalism. It cuts out the very scope of a fine finished floor that may drive away from the very purpose of rawness.
Looking Mirrors are set inside arched shaped frames that draw strong inspiration from the Persian architecture which also was a major influencer for the Sindhi Architecture. The arches embolden the very theme in the most subtle way.
Lighting is very practical and in tune to the needs of the modern day. The focus lights have been planned accordingly to create the spotlight effect yet without hindering the sight for details in the products displayed. They highlight the product as well also create the right ambience to experience the journey of the very products to the modern world.
The whole store is yes bare and stares wildly at one with deep Indian cultural weariness. The display stands are bare metal with a hint of paint trying their best to stay true to the plaintiff, the drama called upon by clothes. The accessory displays are made in the same metal along with white marble stone. The knobs used for hanging scarves, bags, and so on are cast in the shape of the logo of the brand.
Facade: The first impression is the last impression. Hence it is a great stress to plan and design the facade of any space. It must justify the exterior while equally be in sync with the interiors in terms of layout and design. The facade at one glance will take one directly to the Sindh Architectural experience. It has the arches and the levels to create an experience where one is stepping into the era. It is finished in the same paint finish like that in the interiors. The huge glass doors are the gateway for a glimpse of the store and ample daylight. The branding stands proud on the facade in brass and is backlit at night. The unique facade set amidst the neighboring modernist stores is sure to surprise people walking by and from far, equally.
FACT FILE:
Firm – Bora Da Designs
Project Name – Torani
Project Location – Khan Market, New Delhi
Completion Date – 8th February, 2020
Area – 400 sq/ft
Budget – 15,00,000
Picture Credits – Suryan and Dang
Design Team – Udaai Batra, Navneet Kaur, Mohammad Faisal, Ritu Singh
Website – www.borada.in
Instagram – boradadesign
Email – team@borada.in
Guest Apartment tucked within the leafy heritage district of Colaba, Mumbai, where timeworn facades gaze out to the Arabian Sea, WaterStone emerges as a masterclass in modern restraint and rustic soul. Envisioned by Architect Hormuzd Katrak of Studio Homzstead, this 1,600-sq-ft guest apartment was crafted for a leading Tata Group company with a singular purpose: […]
This residential project is a 2500 sq ft home – “HOUSE B-22”, with a built-up area of 1470 sq ft. a plot in Dahod, Gujarat. This 3 bhk home is modern and minimalist. The team crafts the space to offer an experience that fuses simplicity and elegance. When the clients approached Bharmal Associates, their vision […]
Nestled amidst lush greenery, Lime Light Villa is a sanctuary of tranquillity where modern sensibilities seamlessly blend with the raw beauty of nature. Designed as a weekend nature retreat with a 950 sq. ft built-up area near Dahod, this one-bedroom features a spacious living room, a cosy kitchen-dining area, and a breathtaking landscape garden. This […]
At the heart of this project lies a pursuit of understated luxury, where quiet luxury interior design is not just about aesthetic appeal but about evoking a sense of calm, clarity, and comfort. The space was envisioned as a sanctuary—elegant yet approachable, luxurious yet livable. With clean lines, tactile materials, and a muted tonal palette, […]
A graduate of IHM-A and an experienced restaurateur (this being his second venture), he approached the project with clarity and conviction. He wasn’t seeking a conventional dining room—he sought a realm, a sensorial experience that transcended cuisine and became immersive storytelling. Thus began our journey to craft a space where terracotta interiors meet materiality and […]
This office space has been meticulously designed for a financial advisory firm, drawing inspiration from Japanese style interior aesthetics to embody simplicity, refined elegance, and harmonious balance. We have introduced soft, flowing curves with a restrained selection of materials to create an atmosphere of tranquility and clarity for a focused and efficient work environment. This […]
Spanning 8,000 square feet, a stunning Indore residence designed by Poonam Akash showcases an impressive array of wooden interiors throughout. Created by the firm’s co-founders and principal designers, Akash and Poonam Mehta, this elegant home accommodates a family of six with a harmonious flow connecting various thoughtfully designed spaces. Editor’s Note: “A subtle ode to […]
This 900 sq. ft. two-bedroom duplex is located within a 65-year-old building in Vile Parle, Mumbai. Designed for a young couple, we aimed to preserve the original charm of the building while transforming it into a serene and contemporary space rooted in Zen interior design. This Two-bedroom Duplex Captures The Essence of Zen Interior Design […]
In recent years, India has experienced a significant shift in its work culture, driven by the rise of startups, freelancers, digital nomads, and hybrid work models. At the heart of this transformation lies the rapid growth of co-working spaces, vibrant, flexible environments that blur the lines between traditional offices and collaborative studios. But behind the […]
The design of this 3500 sqft apartment modern design embodies a modern theme, emphasizing an airy and spacious feel with an abundance of natural light. The interiors are meticulously planned with a combination of white onyx flooring, with soothing finishes, minimalist furniture, and arches that visually demarcate spaces and lime-textured grey finished panelling to create […]