search
  • This Unique Fashion Store Interior Design Echoes Hyderabad’s Ancient Rocks | AMPM Designs

    An unusual transformation—from a private residence to a luxury retail store—Qbik’s latest outlet in Hyderabad’s Banjara Hills is a dialogue between the city, its history and geology. Thoughtfully curated to every inch, by Akash and Poonam Mehta, the co-founders of AMPM Designs, this stunning 3000 sq.ft fashion store interior design brings together the raw, enduring beauty of Hyderabad’s ancient rock formations with the sleek sophistication of contemporary design. In doing so, it not only reflects on the store’s physical setting, but also reinterprets it into a visual vocabulary that aligns with the fashion brand’s identity.

    Editor’s Note: “Inspired by Hyderabad’s ancient stones, Qbik boutique meets artistry through modern design. Light, nature, and bespoke craftsmanship create an immersive experience where history and design intertwine. Every garment in this space unfolds a new story and a new layer of craftmanship.” ~ Anusha Sridhar

    This Unique Fashion Store Interior Design Echoes Hyderabad’s Ancient Rocks | AMPM Designs

    fashion store interior design

    Design Inspiration

    “When I first arrived in Hyderabad, the city’s majestic rock formations and the residents’ appreciation for well-sculpted landscapes left a lasting impression. This inspired the creation of a conservatory within the store. Moreover, bringing in natural light and lush greenery to harmonize with the retail space.

    fashion store interior design

    Design Philosophy

    The design philosophy was to make Qbik’s stunning fusion silhouettes and groom’s wear the focal point, while the store’s architecture and decor serve as a homage to Hyderabad’s unique charm.” said Poonam Mehta of AMPM Designs.

    fashion store interior design

    Elements of Hyderabad’s Landscape

    The store’s design integrates elements of Hyderabad’s rocky landscape into its very foundation. The micro-concrete floors merge fluidly into the walls. Moreover, these are textured to resemble stone facades but finished to a smooth touch. This creates an environment that feels both robust and inviting, reminiscent of the city’s caves and arches.

    fashion store interior design

    fashion store interior design

    Originally a residential home, the building has been transformed with thoughtful design solutions. This was done by overcoming challenges like low ceilings and existing columns. Thus, creating a space that feels both open and intimate to the client.

    fashion store interior design

    fashion store interior design

    Details and Elements

    Every corner of the store reflects Qbik’s dedication to detail. Additionally, the use of stretch ceilings hidden within display racks focuses attention on the clothing. Meanwhile, the ceiling-hung, fluid racks add a sense of movement and elegance.

    fashion store interior design

    Collaborations with designers like Nitush and Aroosh have resulted in bespoke furniture pieces that echo the store’s rock-inspired aesthetic. Metal-crushed leg poufs with fur tops and rock-replicating coffee table bases with glass tops are just a few examples of the thoughtful design of fusion.

    Upholstered pieces in boucle fabrics maintain a tone-on-tone palette, to create a cohesive, luxurious atmosphere. The conservatory concept brings in natural light and greenery, creating a serene and inviting environment.

    The store features unique design elements such as a black and white striped hand tufted carpet runner on the staircase. Additionally, it features custom-made Jaipur Rugs, and heritage wallpaper by Kalakaari Haath for the exclusive trial room. This space is adorned with carpeted flooring and mirrors on all sides, enhancing the shopping experience.

    Modern sofa chairs and central costume light installation by Hatsu, adds to the space’s contemporary look, along with a striking rock table and pendant light by Nitush and Aroosh in the grooms’ salon. Fluid-shaped accessory, designed in-situ and a centerpiece costume light installation by Hatsu highlights Qbik’s commitment to the fusion of heritage and modernity.

    Fusion of Traditional & Modern Design

    This store is a testament to AMPM Designs’ ability to merge traditional and modern design elements to create a luxurious retail space. Overall, it draws inspiration from the city’s geological essence and its rich history. The studio has also crafted a retail space that not only embodies Qbik’s vision but also offers an authentic and unforgettable shopping experience to visitors.

    In Akash and Poonam’s design the rocks are as much a part of the narrative, as are the furniture pieces, sculptural display racks, and QBIK’s signature clothing range. By this virtue, the store is in its truest sense an intersection of fashion, architecture, and geology.

    Fact File

    Designed by: AMPM Designs

    Project Type: Retail Interior (Commercial)

    Project Name: Qbik

    Location: Hyderabad, India

    Year Built: 2024

    Built-up Area: 3000 Sq.ft

    Principal Designers: Akash Mehta & Poonam Mehta

    Photograph Courtesy: Kuber

    Products / Materials / Vendors: Lighting – Hatsu, Nitush and Aroosh / Sanitaryware – Aquant / Furniture – Nitush and Aroosh / Artefacts – Lasso Mirror by Nitush Aroosh / Wallpaper – Kalakaari Haath Furnishing – Jaipur Rugs

    Firm’s Website Link: AMPM Designs

    The Firm’s Instagram Link: AMPM Designs

    Firm’s Facebook Link: AMPM Designs

    For Similar Project>> A Jewellery Boutique Designed With Modern Aesthetics That Exude Luxury 

    This South Indian Home Design Is An Epitome Of Comfort In Tradition | By The Riverside

    The Varnam Edit is a deeply personal 3,000 sq. ft. south Indian home design residence located in Adarsh Premia, Banashankari, Bangalore. It is designed by Swati Seraan and her team at By The Riverside for a remarkable mother-daughter duo, Mrs. Bhagya Devi and Ms. Kavya. This South Indian Home Design Is An Epitome Of Comfort […]

    Read More

    Travel A Journey From The Traditional Aangan To A Modern Apartment | Architect Rajesh Atha Studio

    In a quiet pocket of Mumbai, within the city’s layered urban fabric, an ancestral home long remembered has found its way into the present. Architect Rajesh Atha Studio’s latest 1,200-square-foot residential project introduces Hindustani Hygge, a design philosophy that reinterprets ancestral spatial principles like the aangan and verandah for contemporary apartment living. Travel A Journey […]

    Read More

    This Humble Design Etched With Memory Quietly Evokes Nostalgia | Storeyboard Design

    In a world increasingly shaped by aesthetic algorithms and ephemeral trends, Nostalgia offers an introspective counterpoint with its humble design. Designed by Swathy Sivaraman of Storeyboard Design, this villa emerges not as a showpiece but as a soul-space — a dwelling where memory, material, and meaning intertwine with rare subtlety. Rather than chase spectacle, the […]

    Read More

    This Divine House In Vrindavan Takes Us Through A Humble and Inspiring Experience | Studio KNest

    Studio KNest had the privilege of designing a divine house in the sacred town of Vrindavan, Uttar Pradesh—an experience both humbling and awe-inspiring. Our client, a Krishna devotee from the USA, wanted to capture Vrindavan’s spiritual essence explicitly within his second home. We, too, thus shared the vision and have tried to portray the rich […]

    Read More

    This Tranquil Home Is The Perfect Example Of Divinity, Grace and Elegance | 5S Designs

     “Cascade 301” draws its name from the natural, uninterrupted movement of water — a symbol of fluidity, grace, and continuous transition. Inspired by the fluid rhythm, this tranquil home embodies seamless spatial transitions and understated elegance. Designed as a sanctuary within the city, this multigenerational home balances private retreats with shared spaces, creating an atmosphere […]

    Read More

    Soulful Spaces Come Alive in This Rustic Home Reflecting Minimal and Cultural Depth | Yashesh Shukla & Associates

    A thoughtful exploration of how tradition can exist within the framework of minimalism, this residential apartment is where art doesn’t just beautify but defines the architecture itself. Guided by the core theme of ‘Indian traditional aesthetic with a minimal contemporary approach’, the interiors reflect a seamless integration of cultural depth and modern restraint in its […]

    Read More

    Patterns and Textures Adorn This Indo-Modern Duplex to Create A Timeless Home | Simplécede

    Designed for a young couple whose tastes gracefully oscillate between Indian ethnic charm and contemporary minimalism, this 3BHK duplex, adorned with patterns and textures, is as unique as it is intentional. Their offbeat hobbies and vibrant lifestyle called for thoughtful zoning and nuanced customisation — not just a house, but a home that mirrors their […]

    Read More

    In This 1500 sq. ft. Bohemian Home, Every Space Exudes a Tropical Vibe | Framed Inch Interior Design Studio

    Evara was born from a vision to create a home that feels like a pause button in the midst of an ever-moving city. Rooted in the calming essence of nature and the free-spirited character of bohemian style, this 1500 sq. ft. residence was imagined as a retreat. It is a place where every corner whispers […]

    Read More

    This Vastu Home is an Oasis that Reflects Minimal Design and Modern Tradition | Chaudhari Associates

    The entrance foyer sets the first impression of the Vastu home Chandradev residence, carefully designed to embody both warmth and sophistication. The palette here draws inspiration from earthy stone textures paired with subtle golden accents, creating a welcoming yet refined ambience. Italian marble with soft veining finishes the flooring, lending a sense of elegance while […]

    Read More

    A Modern Aesthetic in This Inviting 3BHK Residence Bring Alive Its Traditional and Earthy Nature | ANS Design House

    Located in the heart of Hiranandani Estate, Thane, Samatvam is a thoughtfully designed 3BHK residence designed by ANS Design House. The home strikes a perfect balance between earthy elegance and modern sophistication. Envisioned by Principal Interior Designer Shivangi Shahane Phanse and Ar. Amit N. Phanse, the space seamlessly integrates natural elements with a modern aesthetic, creating […]

    Read More
  • Ihita Redefines Traditional Indian House Design with a Modern Architectural Statement | Bare Wall Studio

    AADHYA, A Modern Tropical House Design, Harmonizes Personal Stories With Its Environment | Pragvi