A fashion designer’s creative turf, the store of ’91 Threads’ is everything one should consider for a prompt boutique design with a yet refreshing take. Situated in the overall design-booming city of Ahmedabad, the designers saw this space as a white canvas to fill with meaningful elements and ideas with a story behind it. Originally purposed for a corporate house, the entire volume of the structure is dedicated to the art of crafting ornamental attires to be worn for special occasions.
The Store of ’91 Threads’ is Everything One Should Consider for a Prompt Boutique Design | Kunal Shah Architects
Visit: Kunal Shah Architects
Since the clientele is deeply immersed in their profession, the principal designer of the firm, Kunal Shah, ensured that the space felt like a special occasion itself. ‘A fashion house’ as the designer fondly likes to call it, not only houses a boutique to showcase the vibrancy of Indian ethnic wear and minimal contemporary wear but it has dedicated areas for the craftsmen to soundly weave, work and achieve the stunning pieces of attire with incredibly intricate work.
The inspiration behind naming the store ‘91’ was to represent the country code of India. Upon stepping into the store, one faces the reception, a seating area and a cabin for discussions and meetings. This floor shows how the store is thoroughly innovative through how it presents itself.
The first feature that instantly grabs attention is the ceiling. Swatches of different shades, textures and patterns are hung from the ceiling, setting a colourful tone in the space. It represents India’s diverse personality of colours.
The versatile character of this feature makes the space have different moods, feel and ambience. according to changes in trending themes and new additions. The walls are cladded with traditionally carved-out wooden panels.
Additions like these can make one wait in the seating area and absorb inspiration. Along with it are also scattered corners for the display of fresh attire designs.
Coming up on the first floor through the staircase with a granite and wood skin, there is an array of framed accomplishments. A clever setting that celebrates ethnic fashion while in transition. Women’s attire is dedicated to the first level. The entire look of the floor is aimed to be charmingly rustic.
Popcorn texture plaster blankets the arches with a PU finish, a brave experiment by the designer and succeeding. Textures like these are rarely seen around clothing that are to be taken care of, and yet the result was very smooth.
Plus, it brings on a charming difference among the sea of lively pops of clothing. The wooden waffle ceiling doesn’t disturb the character of the space and has its special dialogue with some identity. It is imbued with tinted glass and traditional patterns carved on wrought iron.
On the second floor, half of the level has men’s selection of attire, and the other half has cabins. It also houses the designer’s studio along with separate discussion areas.
The last floor consists of a production unit where the skills of artistry comes out through absolutely intricate work, done the traditional way. There are plenty of storage options within its captivity. It is because of a facility like this that makes this store and the entire brand itself, a success. Because everyone works together, under the same roof, same ideologies, and brainstorms to shape and mould their vision.
Another feature is the principal designer’s inculcation of details, be it the main door handle, the ceiling, the patterned carve-out, or the staircase unit. The zest for creation is evident in this boutique in every corner one sets their eye on.
Fact File
Designed by: Kunal Shah Architects
Project Type: Haute Couture Fashion House
Project Name: 91 Threads
Location: Ahmedabad
Year Built: 2022
Project Size: 7700 sq.ft
Principal Architect: Ar. Kunal Shah
Photograph Courtesy: Murtaza Gandhi
Products / Materials / Vendors: Wallcovering / Cladding – Internal textured wall with PU finish Construction Materials – Wought Ion and tinted Glass / Sanitaryware – RAK, KOHLER / Windows – ALLUMINIUM ALLOY / Furniture – CAST ON SITE / Flooring – Kotah Stone / Paint – ASIAN PAINT Hardware – ANJANI HARDWARE
Firm’s Website Link: Kunal Shah Architects
Firm’s Instagram Link: Kunal Shah Architects
Firm’s Facebook Link: Kunal Shah Architects
For similar projects>>> The Design Spells Discreet Luxury And Dynamic Harmony Between The Ethnic Designer Wear And The Boutique Space
This home exudes warmth with earth tone interior design. The client, an Indian national doctor based in Jamaica, had a clear vision for his dream home in Bangalore. He wanted a plush residence that would serve as a warm and welcoming haven for his family of three, as they relocated to India. The client’s requirements […]
A 6,500-square-foot house in a peaceful Hyderabad neighbourhood tells a story through arches in interior design, light, shadow, texture, and time rather than words. Meghana Nimmagadda founded the award-winning boutique design studio Designtales, which is responsible for this most recent residential project. Designtales is well-known for its intensely individualised approach to interior design. They create […]
A 3-bedroom apartment with beige interiors hosts a Maharashtrian couple and their two daughters as its residents. The home’s main boast is its huge, full-height windows that let in ample sunlight – a fact which later became a key guiding point in designing the interior space. With Beige Interiors, This Apartment Unfolds Comfort | Agneya […]
The project with wooden interior represents more than just interior design; it was about creating an emotional bridge between two worlds. Kerala’s rich architectural heritage, with its emphasis on natural materials, intricate wooden craftsmanship, and connection to nature, needed to be thoughtfully translated into a modern urban context without losing its authentic character. Gandhi understood […]
Nestled within one of Chennai’s most sought-after and affluent neighbourhoods, The Chic Sanctuary is a quiet luxury style 2025 sq. ft. apartment that stands as a serene and stylish oasis amidst the vibrant energy of the city. Designed with a strong sense of modern sophistication and understated luxury, this home masterfully balances aesthetics with functionality, […]
In a city that rarely sleeps, this house finds calm with neutral interiors. Nestled in the buzzing heart of Mulund, Mumbai, lies a serene sanctuary where design speaks in hushed tones and emotions find form in monochrome whispers. “Whispers of White”, a residential project by Disha Maniyar, principal designer of The Next Step Interiors, is […]
In a city constantly balancing between the fast-paced and the familiar, this serene apartment for Gurjar family in Mulund unfolds like a quiet retreat. Titled The Woven Story, this 4BHK apartment was envisioned as a coming together of different individualities, tastes, and styles, an interior narrative that acknowledges contrast yet seeks cohesion. The brief was […]
The Jade House is a celebration of green interiors through colour, texture, and thoughtful functionality. A home where every design element has been carefully curated to reflect the personality of its residents while maintaining a cohesive aesthetic. Named after the precious jade stone, the home takes inspiration from its lush green tones, which appear gracefully […]
Tucked away in a bustling Bangalore neighbourhood, Anubhav is more than just a home—it’s a feeling, an experience. Designed for a young couple from Assam with a modern eye and a deep love for the arts, this 1500 sq. ft. three-bedroom apartment captures the essence of boho interior design through farmhouse chic living with a […]
When a client from Mumbai’s eastern suburbs—a quiet father-son duo, one of whom is a budding musician—approached us to design their home, it set the stage for a poetic confluence of two creative disciplines: architecture and music. It’s always a rare pleasure when design engages in dialogue with another form of cultural expression, and in […]