A fashion designer’s creative turf, the store of ’91 Threads’ is everything one should consider for a prompt boutique design with a yet refreshing take. Situated in the overall design-booming city of Ahmedabad, the designers saw this space as a white canvas to fill with meaningful elements and ideas with a story behind it. Originally purposed for a corporate house, the entire volume of the structure is dedicated to the art of crafting ornamental attires to be worn for special occasions.
The Store of ’91 Threads’ is Everything One Should Consider for a Prompt Boutique Design | Kunal Shah Architects
Visit: Kunal Shah Architects
Since the clientele is deeply immersed in their profession, the principal designer of the firm, Kunal Shah, ensured that the space felt like a special occasion itself. ‘A fashion house’ as the designer fondly likes to call it, not only houses a boutique to showcase the vibrancy of Indian ethnic wear and minimal contemporary wear but it has dedicated areas for the craftsmen to soundly weave, work and achieve the stunning pieces of attire with incredibly intricate work.
The inspiration behind naming the store ‘91’ was to represent the country code of India. Upon stepping into the store, one faces the reception, a seating area and a cabin for discussions and meetings. This floor shows how the store is thoroughly innovative through how it presents itself.
The first feature that instantly grabs attention is the ceiling. Swatches of different shades, textures and patterns are hung from the ceiling, setting a colourful tone in the space. It represents India’s diverse personality of colours.
The versatile character of this feature makes the space have different moods, feel and ambience. according to changes in trending themes and new additions. The walls are cladded with traditionally carved-out wooden panels.
Additions like these can make one wait in the seating area and absorb inspiration. Along with it are also scattered corners for the display of fresh attire designs.
Coming up on the first floor through the staircase with a granite and wood skin, there is an array of framed accomplishments. A clever setting that celebrates ethnic fashion while in transition. Women’s attire is dedicated to the first level. The entire look of the floor is aimed to be charmingly rustic.
Popcorn texture plaster blankets the arches with a PU finish, a brave experiment by the designer and succeeding. Textures like these are rarely seen around clothing that are to be taken care of, and yet the result was very smooth.
Plus, it brings on a charming difference among the sea of lively pops of clothing. The wooden waffle ceiling doesn’t disturb the character of the space and has its special dialogue with some identity. It is imbued with tinted glass and traditional patterns carved on wrought iron.
On the second floor, half of the level has men’s selection of attire, and the other half has cabins. It also houses the designer’s studio along with separate discussion areas.
The last floor consists of a production unit where the skills of artistry comes out through absolutely intricate work, done the traditional way. There are plenty of storage options within its captivity. It is because of a facility like this that makes this store and the entire brand itself, a success. Because everyone works together, under the same roof, same ideologies, and brainstorms to shape and mould their vision.
Another feature is the principal designer’s inculcation of details, be it the main door handle, the ceiling, the patterned carve-out, or the staircase unit. The zest for creation is evident in this boutique in every corner one sets their eye on.
Fact File
Designed by: Kunal Shah Architects
Project Type: Haute Couture Fashion House
Project Name: 91 Threads
Location: Ahmedabad
Year Built: 2022
Project Size: 7700 sq.ft
Principal Architect: Ar. Kunal Shah
Photograph Courtesy: Murtaza Gandhi
Products / Materials / Vendors: Wallcovering / Cladding – Internal textured wall with PU finish Construction Materials – Wought Ion and tinted Glass / Sanitaryware – RAK, KOHLER / Windows – ALLUMINIUM ALLOY / Furniture – CAST ON SITE / Flooring – Kotah Stone / Paint – ASIAN PAINT Hardware – ANJANI HARDWARE
Firm’s Website Link: Kunal Shah Architects
Firm’s Instagram Link: Kunal Shah Architects
Firm’s Facebook Link: Kunal Shah Architects
For similar projects>>> The Design Spells Discreet Luxury And Dynamic Harmony Between The Ethnic Designer Wear And The Boutique Space
Designing the Gupta family’s four-bedroom residence meant crafting a home that could gracefully evolve with time. The clients—a couple and their two sons—approached us with a clear brief: a home that feels modern but endures, elevated yet comforting, and above all, one that functions seamlessly for a family that values both togetherness and privacy. They […]
Designing a home is always a dialogue between functionality, aesthetics, and the people who inhabit it. The Rathi Residence, designed by interior designer Bhavana Chandak, is a thoughtful exploration of modern contemporary living. Completed in 2025 in Aurangabad, this 1800-square-foot residence with a pop of color transforms a compact footprint into a home that feels […]
“The designers envisioned Oasis Within as a contemporary 3 bhk apartment where calm, material sensitivity, and spatial clarity take precedence over overt expression.” Designed as a three-bedroom residence, the project explores a restrained palette of warm neutrals, tactile surfaces, and softly articulated forms, allowing each space to feel distinct yet deeply connected to a unified […]
Set in the heart of Gurgaon, this 2,745 sq. ft. four-bedroom apartment is a warm and carefully orchestrated blend of European quietude and contemporary Indian craft. Designed by Principal Designer Shagun Singh with Designer Suhela Verma of Homework Design Studio, the home reflects a nuanced design language—layered yet breathable, expressive yet timeless. The project is […]
Leading architectural and interior design studio PS Design has unveiled a visually captivating, stylish design with a living–dining area, part of an ultra-luxurious apartment project in Mumbai. This open-plan space with a stylish design is a masterclass in material richness, sculptural forms and refined vibrancy, offering a serene and sophisticated sanctuary for contemporary urban living. […]
The architects designed this charming 3BHK house for a family of four, with a carpet area of 1130 sq. Ft is located in the ever-blooming city of Thane. The design concept is based on a Transitional Contemporary Style. This Charming 3BHK House Is Based On A Transitional Contemporary Design | BRS Design Co. Living Room […]
In the dense urban fabric of Ahmedabad, Sukoon emerges as a home shaped not by a rigid brief, but by the personalities of the family who would inhabit it. Spanning 2500 sq ft, the residence is envisioned as a sanctuary—an environment that softens the noise of the city and replaces it with quiet refinement, tactile […]
“Bare Beauty” is the celebration of intentional emptiness, raw materials, honest form, and natural imperfections. It is a design philosophy that strips away the excess to uncover beauty in what’s left behind — in the bare walls, quiet corners, raw textures, and subtle light. HNine designs Who says white is boring? This home is a […]
In the modern house interior design of this residence, every detail tells a story of creativity and individuality. The contemporary wooden door, features exquisite black glass that adds a touch of drama and allure to the entryway, and a central metal rod accent in the safety door between those arches embraces the perfect blend of […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]