A fashion designer’s creative turf, the store of ’91 Threads’ is everything one should consider for a prompt boutique design with a yet refreshing take. Situated in the overall design-booming city of Ahmedabad, the designers saw this space as a white canvas to fill with meaningful elements and ideas with a story behind it. Originally purposed for a corporate house, the entire volume of the structure is dedicated to the art of crafting ornamental attires to be worn for special occasions.
The Store of ’91 Threads’ is Everything One Should Consider for a Prompt Boutique Design | Kunal Shah Architects
Visit: Kunal Shah Architects
Since the clientele is deeply immersed in their profession, the principal designer of the firm, Kunal Shah, ensured that the space felt like a special occasion itself. ‘A fashion house’ as the designer fondly likes to call it, not only houses a boutique to showcase the vibrancy of Indian ethnic wear and minimal contemporary wear but it has dedicated areas for the craftsmen to soundly weave, work and achieve the stunning pieces of attire with incredibly intricate work.
The inspiration behind naming the store ‘91’ was to represent the country code of India. Upon stepping into the store, one faces the reception, a seating area and a cabin for discussions and meetings. This floor shows how the store is thoroughly innovative through how it presents itself.
The first feature that instantly grabs attention is the ceiling. Swatches of different shades, textures and patterns are hung from the ceiling, setting a colourful tone in the space. It represents India’s diverse personality of colours.
The versatile character of this feature makes the space have different moods, feel and ambience. according to changes in trending themes and new additions. The walls are cladded with traditionally carved-out wooden panels.
Additions like these can make one wait in the seating area and absorb inspiration. Along with it are also scattered corners for the display of fresh attire designs.
Coming up on the first floor through the staircase with a granite and wood skin, there is an array of framed accomplishments. A clever setting that celebrates ethnic fashion while in transition. Women’s attire is dedicated to the first level. The entire look of the floor is aimed to be charmingly rustic.
Popcorn texture plaster blankets the arches with a PU finish, a brave experiment by the designer and succeeding. Textures like these are rarely seen around clothing that are to be taken care of, and yet the result was very smooth.
Plus, it brings on a charming difference among the sea of lively pops of clothing. The wooden waffle ceiling doesn’t disturb the character of the space and has its special dialogue with some identity. It is imbued with tinted glass and traditional patterns carved on wrought iron.
On the second floor, half of the level has men’s selection of attire, and the other half has cabins. It also houses the designer’s studio along with separate discussion areas.
The last floor consists of a production unit where the skills of artistry comes out through absolutely intricate work, done the traditional way. There are plenty of storage options within its captivity. It is because of a facility like this that makes this store and the entire brand itself, a success. Because everyone works together, under the same roof, same ideologies, and brainstorms to shape and mould their vision.
Another feature is the principal designer’s inculcation of details, be it the main door handle, the ceiling, the patterned carve-out, or the staircase unit. The zest for creation is evident in this boutique in every corner one sets their eye on.
Fact File
Designed by: Kunal Shah Architects
Project Type: Haute Couture Fashion House
Project Name: 91 Threads
Location: Ahmedabad
Year Built: 2022
Project Size: 7700 sq.ft
Principal Architect: Ar. Kunal Shah
Photograph Courtesy: Murtaza Gandhi
Products / Materials / Vendors: Wallcovering / Cladding – Internal textured wall with PU finish Construction Materials – Wought Ion and tinted Glass / Sanitaryware – RAK, KOHLER / Windows – ALLUMINIUM ALLOY / Furniture – CAST ON SITE / Flooring – Kotah Stone / Paint – ASIAN PAINT Hardware – ANJANI HARDWARE
Firm’s Website Link: Kunal Shah Architects
Firm’s Instagram Link: Kunal Shah Architects
Firm’s Facebook Link: Kunal Shah Architects
For similar projects>>> The Design Spells Discreet Luxury And Dynamic Harmony Between The Ethnic Designer Wear And The Boutique Space
Local studio Designtales designed this 4,000 sq. ft. show flat in Hyderabad, defining it through a quiet interplay of styles and bathed in white interiors. The design unfolds through a curated mix of forms, textures and tones – quietly echoing the elegance of a pearl. They have created a home that feels layered, inviting, and […]
The ideal example of innovation and artistic house expression comes from Elcid – a residential project designed by A&K Design Studio. They conceived the house with the client’s remarkable art collection in mind, creating each space to maximize vibrancy and enhance the display of majestic art. This Artistic House is an Ideal Amalgamation of Innovation […]
Designed a 1300 sq ft 3bhk minimal apartment; this being our very first project in Bangalore, Karnataka has not only given us 1300 sq ft of space for designing, but has made us believe in ourselves more than we could have imagined as there was budget constraint leaving us with no scope for developing 3d […]
Rooted in Tradition, Designed for Reflection with an open floor plan design. Pushkarni is more than a home; it is a contemporary sanctum that channels stillness, reflection, and cultural continuity. Pushkarni Mane (Ma-ney in Kannada, meaning “home”) was envisioned as a spatial pause, a meditative interlude in the otherwise hurried rhythm of modern life. The […]
This home emphasises flexibility and luxurious house design with subtle charm. When Mr. Patil approached us for designing their newly constructed G+2 bungalow, the site was at a bare slab stage with only the basic RCC framework in place. The site is located in the suburbs of New Mumbai, just across the large marshlands with […]
The design follows a “Contemporary Minimalist Interior Design” theme, where clean lines, simplicity, and functional spaces dominate. Key elements include a color palette, natural textures, and strategic use of accent colors in statement furniture and wall treatments to add warmth and vibrancy. This Contemporary Minimalist Interior Design Adds Refined Sophistication | Kiran Gala & Associates […]
Perched on the 34th floor of Raheja Imperia in Lower Parel, Canopy Crest is a 1,850 sq. ft. home that reimagines urban living with spatial interior design as a poetic interplay between nature, form, and feeling. Designed by Vidhi Duggad Bhagat of The Blue Wall Studio, the space is more than just a modern home–it […]
Tucked away in the vibrant heart of Marine Lines, Mumbai, Studio Foliage is far more than just an office with its neo-modernist style. It’s an evolving spatial story — a beautifully orchestrated balance between art and utility, bold expression and quiet elegance. The studio opens up as a seamless extension of the neighbourhood’s historic charm […]
In the heart of Mumbai’s suburban sprawl, this three-bedroom home for a mother-daughter duo blends thoughtful architecture, warm materiality, and quiet elegance to create a timeless sanctuary. Nestled within the bustling suburbs of Mumbai, this rare spacious home was designed for a dynamic pair—a doctor with a demanding schedule and her multitalented daughter, who juggles […]
Nestled in Ahmedabad, this modern bungalow with biophilic design interior, is crafted for a family of four, seeking a harmonious blend of contemporary elegance and natural serenity. Designed by architect, the project reflects a deep commitment to biophilic design interior principles, integrating earthy tones, sustainable materials, and open layouts to create a home that resonates […]