A fashion designer’s creative turf, the store of ’91 Threads’ is everything one should consider for a prompt boutique design with a yet refreshing take. Situated in the overall design-booming city of Ahmedabad, the designers saw this space as a white canvas to fill with meaningful elements and ideas with a story behind it. Originally purposed for a corporate house, the entire volume of the structure is dedicated to the art of crafting ornamental attires to be worn for special occasions.
The Store of ’91 Threads’ is Everything One Should Consider for a Prompt Boutique Design | Kunal Shah Architects
Visit: Kunal Shah Architects
Since the clientele is deeply immersed in their profession, the principal designer of the firm, Kunal Shah, ensured that the space felt like a special occasion itself. ‘A fashion house’ as the designer fondly likes to call it, not only houses a boutique to showcase the vibrancy of Indian ethnic wear and minimal contemporary wear but it has dedicated areas for the craftsmen to soundly weave, work and achieve the stunning pieces of attire with incredibly intricate work.
The inspiration behind naming the store ‘91’ was to represent the country code of India. Upon stepping into the store, one faces the reception, a seating area and a cabin for discussions and meetings. This floor shows how the store is thoroughly innovative through how it presents itself.
The first feature that instantly grabs attention is the ceiling. Swatches of different shades, textures and patterns are hung from the ceiling, setting a colourful tone in the space. It represents India’s diverse personality of colours.
The versatile character of this feature makes the space have different moods, feel and ambience. according to changes in trending themes and new additions. The walls are cladded with traditionally carved-out wooden panels.
Additions like these can make one wait in the seating area and absorb inspiration. Along with it are also scattered corners for the display of fresh attire designs.
Coming up on the first floor through the staircase with a granite and wood skin, there is an array of framed accomplishments. A clever setting that celebrates ethnic fashion while in transition. Women’s attire is dedicated to the first level. The entire look of the floor is aimed to be charmingly rustic.
Popcorn texture plaster blankets the arches with a PU finish, a brave experiment by the designer and succeeding. Textures like these are rarely seen around clothing that are to be taken care of, and yet the result was very smooth.
Plus, it brings on a charming difference among the sea of lively pops of clothing. The wooden waffle ceiling doesn’t disturb the character of the space and has its special dialogue with some identity. It is imbued with tinted glass and traditional patterns carved on wrought iron.
On the second floor, half of the level has men’s selection of attire, and the other half has cabins. It also houses the designer’s studio along with separate discussion areas.
The last floor consists of a production unit where the skills of artistry comes out through absolutely intricate work, done the traditional way. There are plenty of storage options within its captivity. It is because of a facility like this that makes this store and the entire brand itself, a success. Because everyone works together, under the same roof, same ideologies, and brainstorms to shape and mould their vision.
Another feature is the principal designer’s inculcation of details, be it the main door handle, the ceiling, the patterned carve-out, or the staircase unit. The zest for creation is evident in this boutique in every corner one sets their eye on.
Fact File
Designed by: Kunal Shah Architects
Project Type: Haute Couture Fashion House
Project Name: 91 Threads
Location: Ahmedabad
Year Built: 2022
Project Size: 7700 sq.ft
Principal Architect: Ar. Kunal Shah
Photograph Courtesy: Murtaza Gandhi
Products / Materials / Vendors: Wallcovering / Cladding – Internal textured wall with PU finish Construction Materials – Wought Ion and tinted Glass / Sanitaryware – RAK, KOHLER / Windows – ALLUMINIUM ALLOY / Furniture – CAST ON SITE / Flooring – Kotah Stone / Paint – ASIAN PAINT Hardware – ANJANI HARDWARE
Firm’s Website Link: Kunal Shah Architects
Firm’s Instagram Link: Kunal Shah Architects
Firm’s Facebook Link: Kunal Shah Architects
For similar projects>>> The Design Spells Discreet Luxury And Dynamic Harmony Between The Ethnic Designer Wear And The Boutique Space
Tucked away in the folds of the Sahyadri hills, this 6,500-square-foot villa offers a sanctuary far removed from Mumbai’s restless rhythm. The design of the home is inspired by the client’s fondness for North India’s hill stations, places where old-world sentiment naturally blends with the appeal of modern rustic houses. A harmonious palette of muted […]
The journey into Sukoon begins with an arched entrance foyer, meticulously clad in a subtle laminate that gently introduces the home’s overarching design language. More than just a passageway, the foyer serves as a symbolic portal into a world defined by softness and sophistication. This interiors home blends soft tones, thoughtful layouts, and intimacy, where […]
Great design is not just about aesthetics, it is about storytelling, about weaving a home that breathes with the lives of its inhabitants. Every curve, every shadow, every whisper of light is intentional. My architectural journey, shaped by the lush landscapes of Arunachal and Assam and refined at Sir J.J. College of Architecture in Mumbai, […]
The 3 bhk bungalow of 1600 sq. ft is located in Gandhidham, Kachchh, Gujarat. It is a 3-bedroom bungalow design that serves as a home for a family of six, who are traditionally driven and rooted in their culture and the simplicity of life. They required a swing to have in the living room for […]
Our design philosophy centres around harmonious contrast—the art of blending diverse materials in a way that feels both bold and balanced. In this project, we’ve subtly mixed different metals such as gold, chrome, and black accents throughout the space. Reflecting our approach to artistic interior designs, these metallic touches have been thoughtfully integrated to enhance […]
Located in the dynamic and ever-evolving UNO Business Park, our latest project for Kalindi Builders presented a unique opportunity to blend legacy with contemporary sensibilities. The brief was clear: create a workplace that felt aspirational yet grounded, sophisticated yet approachable. At Studio Pushp, we translated this vision into an office that balances design innovation with […]
This 3600 sq.ft. floor layout embodies an aesthetic home with a spacious yet minimalist appeal, carefully balancing simplicity with intricate design details and high-end materials. The result is a warm, inviting space that seamlessly combines functionality and elegance. The material palette reflects a harmonious blend of exotic wooden veneers, muted wall tones, polished finishes, mural […]
Nestled in the bustling city of Mumbai, this vintage interior design style residence serves as a serene oasis for a couple who share a deep passion for art, literature, and nostalgia. Having lived in the house for many years, they have curated a stunning collection of artworks, paintings, and books that beautifully reflect their refined […]
This 3500 sq. ft. aesthetic salon and beauty studio located in the leafy neighborhood of Jubilee Hills, is an example of quiet transformation—an old bungalow re imagined into a boutique salon that feels more like a retreat than a commercial space. The client, a renowned makeup artist in Hyderabad, had long envisioned a space that […]
The Woven Home: A soulful nest, serene and warm, where textures weave a quiet charm. A nod to cane and rattan grace, in every corner, a soft embrace. Tactile tales in wood and thread, where timeless beauty gently spreads. Rooted in natural interior design, here, form meets feeling—calm and true, a woven world in every […]