The ‘Bonjour India Experience’ was the flagship initiative of the Bonjour India 2017-2018, a festival which celebrated Indo-French collaborations through more than 300 events spread over four months across 33 Indian cities. At the heart of the festival, The Bonjour India Experience pavilion was a one-of-its-kind travelling exhibition at the intersection of art, architecture, design and urbanism. The 9 meter high, 800 square metre and 40 tonne installation travelled approx. 3500 kilometres from the iconic India Gate in Delhi to Cross Maidan Garden behind the historic Churchgate Station Mumbai to become the star attraction of the world’s largest book fair in Kolkata over a period three months. It welcomed more than 180,000 visitors over a period of 30 odd days spread over the three cities.

The Bonjour India Experience Pavilion Is A One-Of-Its-Kind Travelling Exhibition | SpaceMatters

Choice of Location

One of the first decisions jointly taken by the clients and the design team lead by SpaceMatters was to locate the pavilion in public urban spaces. While this may seem like an obvious choice, similar cultural events in India have been largely confined to institutional spaces such as museums and cultural centres. Often perceived as elitist, these spaces cater to a small segment of the population and their ambience is in stark contrast to the diverse energy of the urban public space in Indian cities. As cultural events retreat into gated zones the access to public space in Indian cities is also shrinking, increasingly being policed and monetised.

Thus, when asked to suggest an appropriate public space in their city, associates initially suggested commercial malls! The call to locate the pavilion in truly public urban spaces presented countless challenges. It was a complex undertaking to navigate the maze of permissions needed to mount an installation of this scale in a public location. However, its interaction with the urban context became the defining characteristic of the pavilion and was instrumental to its success.

A Travelling Pavilion

The design had to balance the functional demands of a travelling pavilion with the stringent requirements of a sealed exhibition space. It was required to safely house expensive audio visual equipment while creating create a comfortable environment for the visitors. The pavilion had to be designed to be installed in a week and dismantled in three days in crowded public spaces. All this without the use of heavy machinery (prohibited at the high security sites). With the ease of travelling halfway across the country and adapting to new sites. To reconcile the mobile and temporal nature of the pavilion alongside the ambition to leave a memorable mark on the cities it travelled to, the pavilion had to create an iconic visual presence combined with a lightness of being.

The thematic focus of the Bonjour India festival was ‘Creativity, Innovation and Partnership’ between India and France. Embodying these themes, the form of the pavilion evolved from the idea of confluence. With 6 curves rising together to embrace three pavilions that highlight various aspects of Indo-French creativity, innovation & partnership. The metal curves, arranged in a modular symmetry spiral out from a central core. It consists of a rhythmic arrangement of staggered, self-supporting steel members. They are draped with 20,000 square feet of hand woven steel mesh. 

A Self Supporting Structure

The massive self-supporting structure is designed down to the last joint. It is designed to be flat packed and largely hand installed in the shortest possible time. The design combines the precision of cutting edge engineering and unique expression of craft. It pays homage to the ingenuity and abstraction that is the hallmark of both French and Indian architecture. As an intervention in public space the pavilion is designed to integrate itself with the site conditions at each location. The metal members and mesh provide for varying gradations visual permeability. Thus, allowing the structure to weave into the urban surroundings, both emerging from and merging into the context.

Play of Lights

Views of iconic monuments at each site, such as the India Gate in Delhi and the Churchgate Railway Terminus in Mumbai are framed within the layered silhouette of the structural contours and wire mesh. As the pavilion transforms with the play of light through day and night, its spiralling form becomes the pivot. It reorganises the nature of the urban open area while heightening curiosity amongst those outside to explore within. Twisting and turning, rising and falling from a height of 4 metres to 9 metres across its perimeter, the sculptural form of the pavilion transforms with motion as the visitors walk around it and into it.

Fact File

Designed by: SpaceMatters

Project Type: Visual Arts Center Architecture Design

Project Name: The Bonjour India Experience

Location: New Delhi

Year Built: 2018

Built-up Area: 8000 sqft

Principal Architects: Amritha Ballal & Suditya Sinha

Project Architects: Divya Manaktola, Nishita Mohta

Photograph Courtesy: Hermant Chawla, Nishita Mohta & Achint Jain

Manufacturers:  3M, Asian Paints, Diakin, Losberger, Nilaya, Samsung

Category: Visual Arts Center

Team Architects: Gaurav Gupta, Sony Joshua, Pulkit Mogha, Devansh Mahajan, Sandeep Singh Rathore, Girisha Sethi, Akhilesh Yadav

Execuring Agency (External Pavillion): RK Engineering

Executing Agency (Exhibition): Paras Art Studio

Audiovisual Equipment: Shivam Video

Partners: Institut Francais en Inde, The French Embassy in Delhi, Institut Francaise de Bombay, Institut Francaise de Delhi , Institut Franciase du Bengale

Content Creation Collaborators: Rajat Nanda, Achint Jain, Vivan Kamath, Moulshri Joshi

Installation Collaborators: Ant Studio, Dynamic Signage Installation, Scenocosme, Rencontres Imaginaires Installation Art, Mosquito Massala, MandLiterature, Tryptich Tales Video Installation Art, TaggLabs.

Client: Institut Français en Inde, The Embassy of France , India

Content Partners: Agence Française de Développement, ATA Architects, Archives SONUMA, Arianespace, Atout France, Campus France, Chanakya International, Core Econ, DC Books, Diane de Selliers, Fata Morgana Editions, FIND Foundation, Fondation Le Corbusier, Fondation Pierre Bergé – Musée Yves Saint Laurent Paris, Full Circle Publishing, Green Books, La Fondation Louis Vicat, Lesage Interieurs, Malraux.org, Mapin Publishing, Neemrana Music Foundation, Om Books, SNCF Gares & Connexions, the Raza Foundation, Institut Lumière, Gallimard, Niyogi Books, Rajpal & Sons, Seagull Books, Tata Central Archives, Thadagam Publishers, Vani Prakashan, Veolia, Warum Publishers, Young Zubaan, Dualist Inquiry, Chinese Man, Nirmal Sapera, Talab Khan Barna, Lucid Raaga, Ahmad Zahir, Viveick Rajagopalan & Naviin Gandharv

Source: Archdaily

Firm’s Website Link: SpaceMatters

Firm’s Instagram Link: SpaceMatters

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