The Seema Gujral flagship store is quiet luxury in minimal elegant design of the navigational common spaces. It opens into distinctively designed sections, each identified by the SG collection they display and the design philosophy they showcase.
Seema Gujral Flagship Store Is Quiet Luxury In Minimal Elegant Design | RENESĀ Architecture Design Interiors Studio
This division of space through visual elements, along with varied scales and the funneled circulation, creates easy navigation even for the first-time user, letting the emotions the to-be bride and groom carry for their special day continue to remain at the center stage.
While the client envisioned a space to bring tradition and modernity together just like her pieces, team Renesa brought this vision to life by reflecting the conceived visuals and giving them customer-focused design sensibilities.
The store covers an area of 7500 sqft on the public ground floor and an area of 1500 sqft on the mezzanine floor that harbors the private office spaces and allows for double height volume on the ground floor.
Seema Gujral’s pieces are set apart from the ordinary through their intricate details that reflect the beauty of Indian traditions while also incorporating the modern perspective.
The quiet luxury created in Seema Gujral’s ensembles extends itself to its environment at this flagship store.
Renesa has tied the traditional spatial design of a voluminous courtyard through closely knit, humble, yet detail-rich alleys that open into five different sections, each based on a unique Seema Gujral collection.
The collection inspires the habitat which in turn puts the spotlight on these grand pieces. The harmony achieved between the two is reflective of Renesa’s commitment to brand identity.
As the spectator enters, they are greeted by clean lines of black and white, and within it pops a magnificent brass funneled feature, herald of the rich visual treat to follow. Details of brass elements introduce themselves throughout the store, contributing to cohesion within varied themes.
Further, pendentives of grand scales tie the geometric ceiling with the Parisian, giving a subtle nod to Seema Gujral’s own philosophy of transitional design. Battered metal sheets revolt against the norm, abandoning the orthogonality for a more dynamic askew geometry in the cocktail section.
An earthy theme elsewhere gives another perspective, another lap for the like ensembles to be held and embraced in.
The brand inspires the theme of the store, putting a modern lens on traditional Indian aesthetics. The earthy elements of the saree section, avant-garde metallic sheets of the cocktail section, the Parisian charm of the men’s section, and the grid mesh of the Haldi section bind themselves at the focus of a grand double-height courtyard that forms the stage for the Hindu style Altar.
The theme tributes to a traditional Indian wedding while acknowledging the zest of a modern couple. Seema Gujral’s internationally recognized ensembles and Renesa’s globally acclaimed design acumen have synergized into an encapsulating space with this project, ensuring that while tradition is the key highlight, innovation sets it apart.
Fact File
Designed by: RENESĀ Architecture Design Interiors Studio
Project Type: Retail Interior Design
Project Name: Seema Gujral Flagship Store
Location: New Delhi, India
Year Built: 2024
Project Size: 9000 Sq.ft
Principal Architect: Sanchit Arora
Founder: Sanjay Arora
Senior Architects: Aayush Misra & Mallika Khanna
Architects: Miljot Singh & Ishita Kukreja
Clients: Seema Gujral
Photograph Courtesy: Avesh Gaur
Products / Materials / Vendors: Lighting– White Lighting Solutions / Furniture– White Domus, Escape Furniture / Branding– Shruti Narayaswami / Text– Anqa Ahmed
Firm’s Website Link: RENESĀ Architecture Design Interiors Studio
Firm’s Instagram Link: RENESĀ Architecture Design Interiors Studio
Firm’s Facebook Link: RENESĀ Architecture Design Interiors Studio
For Similar Project >>> A Fashion Brand Store That Celebrates Art In Spirit
Leading architectural and interior design studio PS Design has unveiled a visually captivating, stylish design with a living–dining area, part of an ultra-luxurious apartment project in Mumbai. This open-plan space with a stylish design is a masterclass in material richness, sculptural forms and refined vibrancy, offering a serene and sophisticated sanctuary for contemporary urban living. […]
The architects designed this charming 3BHK house for a family of four, with a carpet area of 1130 sq. Ft is located in the ever-blooming city of Thane. The design concept is based on a Transitional Contemporary Style. This Charming 3BHK House Is Based On A Transitional Contemporary Design | BRS Design Co. Living Room […]
Tucked away in the bustling neighbourhood of Powai, Mumbai, The Little Wild is a 1115 sqft. apartment that reimagines urban living through the lens of nature. Designed for a young couple and their toddler, the 2.5-bedroom home draws inspiration from the serenity of the outdoors, blending modern minimalism and soft tones with organic warmth. At its core, […]
Bathed in golden light and dressed in curated calm, Soléa by Andspaces is not just a home—it’s an orchestrated experience of movement, mindfulness, and material harmony. Set in the upscale neighbourhood of Koregaon Park, this 5BHK residence reimagines luxury through the lens of spatial clarity and quiet drama. This Home In Koregaon Park Is An […]
Stepping into this modern luxury home feels like entering a world where comfort and elegance coexist effortlessly. Every inch of the space has been crafted with intention — from the color palette that gently soothes the senses to the thoughtful and functional planning that ensures seamless functionality. This is not just a living room; it […]
In the dense urban fabric of Ahmedabad, Sukoon emerges as a home shaped not by a rigid brief, but by the personalities of the family who would inhabit it. Spanning 2500 sq ft, the residence is envisioned as a sanctuary—an environment that softens the noise of the city and replaces it with quiet refinement, tactile […]
“Bare Beauty” is the celebration of intentional emptiness, raw materials, honest form, and natural imperfections. It is a design philosophy that strips away the excess to uncover beauty in what’s left behind — in the bare walls, quiet corners, raw textures, and subtle light. HNine designs Who says white is boring? This home is a […]
Located in Vadodara, this 4BHK residence spans an ample 1692 square feet, with modern comfort can harmonize with rich Indian artistry and traditions. Generous space, thoughtful planning, and creative detailing give the home its distinctive character, with every room weaving together color, craftsmanship, and custom accents for a sophisticated yet deeply inviting environment fit for daily […]
In “Katha,” every corner tells a story of craftsmanship, innovation, and the enduring beauty of interior design. This 4 BHK apartment combines classic interior design with modern minimalism. Each element thoughtfully embodies comfort, elegance, and purpose, from the curated materials to the meticulous finishes. The design prioritizes spaciousness and natural flow, ensuring functionality without compromising […]
In the modern house interior design of this residence, every detail tells a story of creativity and individuality. The contemporary wooden door, features exquisite black glass that adds a touch of drama and allure to the entryway, and a central metal rod accent in the safety door between those arches embraces the perfect blend of […]