A unique design challenge presented itself in the form of office interiors for a young digital media company. We inherited this project post the planning stage and had to quickly build upon the original vision for the office. Gimbal Media’s brief for its new design was clearly defined but still left room for plenty of creativity. Multiple companies co-habiting a practical, transparent and creative work environment- with an emphasis on social space.
Office Interiors For a Young Digital Media Company Gimbal Media | Aloft Design Studio
Visit: Aloft Design Studio
The polished dark epoxy floor in the passageway, designed as a scaled-up graphic is a metaphor literally reflecting the company branding with the G of the logo sweeping the curvature of the levelled surface. The juxta positioning of the logo on the floor with the floating signage gives it the appearance of a tinted shadow.
We imagined the design as a journey of visual discovery throughout the space. Walking in through the main glass doors, the eye is immediately drawn to the signage on the curved wall right across. Unlike ordinary ones, this floating signage is assembled four layers- each a different texture and colour, emanating light and making it a unique deconstructive design element.
We imagined the design as a journey of visual discovery throughout the space. Walking in through the main glass doors, the eye is immediately drawn to the signage on the curved wall right across. Unlike ordinary ones, this floating signage is assembledin four layers- each a different texture and colour, emanating light and making it a unique deconstructive design element.
The director’s cabin, while nonhierarchical,is still dissimilar in tenor from the rest of the office. Prudently curated black luxe furniture, a modern chandelier, fabric carpeting and eclectic art pieces give it a more formal appeal.
The passageway is enclosed by glass cabins, each housing a different company. Sustaining the theme of transparency throughout, the cabins are internally separated by glass as well. Totally utilitarian, brainstorming sessions are ideated with glass markers all over the partitions, eliminating the need for wall boards.
When needed the internal partitions also slide out to form a continuous uninterrupted space.Coloured glass films in shades of yellow to red characterize each cabin, allotting identity. All the cabins have pristine white epoxy floors and are united under an entirely pastel blue ceiling.
Re-imagining a traditional reception as adaptable, the table can be rehabilitated as per requirement and is temporarily situated against the server system and electrical panel, skillfully hidden in the custom designed wardrobe. The entire office has a strong graphic design language, from the labeled units on the cabins, branding on the floor and the walls and even a sassy metal cutout at the entrance, which reads, ‘ready, fire, aim.’
Some of the other design areas include a pantry with a long table and high chairs stacked against the glass windows,enormous storage shelves in one of the cabins, a multipurpose room with a TT table that doubles as a conference table when needed, and restrooms decked with piccolo tiles in varying shades of blue.
Design elements in the form of leafy greens in metallic gold planters placed throughout the indoor environment and artwork handpicked by the client have really added to the charm of this office.
Designed by (Firm Name): Aloft Design Studio
Project Type: Office Interior
Project Name: Office for Gimbal Media
Location: 1105, Neptune Edge, Dr Vikram Sarabhai Marg, Vadiwadi, Vadodara, Gujarat 390023
Year Built: 2022
Duration of project: 6 months
Project Size: sq feet: 2500 SQFT
Photograph Courtesy: Tejasshah Photography
Products/Materials/Vendors: Lighting: LuminArist, Vadodara / Furnishing: Concept Design studio / Flooring: Aecon Epoxy, Ahmedabad / Glass film: Vir Interiors, Vadodara / Artifacts: Etsy /Signage: Baroda Metal Label Works, Vadodara / Fabrication: Om steel fab
Firm’s Instagram Link: Aloft Design Studio
Firm’s Facebook Link: Aloft Design Studio