search

HSJ jewellery Showroom Interior Design by RMDK

HSJ jewellery Showroom Interior Design by RMDK | Lucknow

Located in the heart of the historic city of Lucknow, HSJ is an age-old jewellery brand that exudes grandeur. The Delhi based architectural practice, RMDK, in collaboration with I’m The Centre for Applied Arts, translated their opulent-yet-subtle designs into a dazzling retail experience that appeals to a wide range of audience.

Deepak Kalra assisted by Shifaa Kalra lead a team to design the one of its kind retail space, spread over an area of above 10,000 sq. ft., covering two levels. The ground level is demarcated for Gold and the upper level for Diamond and Silver products. A 2.5 m drop in the ground level has been utilised to create a part basement which appears as a stilted ground level at the entrance facilitating parking and entrance lobby.

Built as an introverted vault, the solid sandstone façade makes a bold statement with an elegant surface detailing in gold steel. The entrance is marked by a delicately detailed 30 feet high glass door, allowing a glimpse inside generating curiosity.

It opens into a reception area with a customised elliptical red glass elevator wrapped by the spiral staircase as an iconic centrepiece. The path to the elevator has been pronounced by colourful floor inlays, inspired by traditional Meenakari craft, replicated on the roof reflecting the brand’s eclectic design style.

The elevator opens into a lobby area on every floor with an illuminated ceiling installation, seen through the main entrance, creating a strong visual element.

 

Built as an introverted vault, the solid sandstone façade makes a bold statement with an elegant surface detailing in gold steel. The entrance is marked by a delicately detailed 30 feet high glass door, allowing a glimpse inside generating curiosity. It opens into a reception area with a customised elliptical red glass elevator wrapped by the spiral staircase as an iconic centrepiece.

The path to the elevator has been pronounced by colourful floor inlays, inspired by traditional Meenakari craft, replicated on the roof reflecting the brand’s eclectic design style. The elevator opens into a lobby area on every floor with an illuminated ceiling installation, seen through the main entrance, creating a strong visual element.

Every element in this retail space is detailed as a piece of jewellery. Each display section has been designed according to the product range.

These individualistic display systems ensure each jewel stands out while getting its own space to celebrate the craftsmanship of the deluxe products.

Even the lighting spectrum is customised to enhance the product range in respective zones.

Plush furniture and chandeliers have been detailed to look like installations that reflect the essence of the exhibits. The colour palette eloquently binds these elements while niftily complementing and enhancing the displayed products. The tonal variations are softened with neutrals like charcoal and deep brown to create highly articulate spaces.

The Boutique Gold Section sees a predominant use of hues of reds. A 40’ by 40’ hand painted ceiling lends a theatrical touch to an otherwise silent space.

Each ornate display frame is designed to look like an antique maestro painting, adding to the opulence of the jewellery. The Daily Wear Gold Section follows a simpler colour scheme of white and gold with the reception feature wall inspired by pearls.

The diamond section uses hues of Blue. The semi-precious stone counters along with the bull’s eye arch display and white origami floral displays convert each product into a work of exhibit.

The silver section in hues of Purple, is designed in a minimal language to accommodate the mass and chunkiness of silverware while enriching the whole retail experience.
HSJ Lucknow is a balanced mix of traditional and contemporary that exudes lavishness and warmth, perfectly embodying the concept of ‘where art meets luxury’.

 

 

 

Designed by Ravish Mehra Deepak Kalra (RMDK)
Team Credit by Deepak Kalra, Shifaa Kalra, Aarushi Kalra, Karishma Ahuja, Preeti Negi, Devansh Das, Pranay Sharma and Soni Rawat.
Furnitures by Punam Kalra, I’m the Centre for Applied Arts
Photography by Ankush Maria

 

 

This Home Explores Arches in Interior Design | Designtales

A 6,500-square-foot house in a peaceful Hyderabad neighbourhood tells a story through arches in interior design, light, shadow, texture, and time rather than words. Meghana Nimmagadda founded the award-winning boutique design studio Designtales, which is responsible for this most recent residential project. Designtales is well-known for its intensely individualised approach to interior design. They create […]

Read More

With Beige Interiors, This Apartment Unfolds Comfort | Agneya Designs Pvt. Ltd.

A 3-bedroom apartment with beige interiors hosts a Maharashtrian couple and their two daughters as its residents. The home’s main boast is its huge, full-height windows that let in ample sunlight – a fact which later became a key guiding point in designing the interior space.  With Beige Interiors, This Apartment Unfolds Comfort | Agneya […]

Read More

With Wooden Interior This Home Embraces Kerala’s Architecture | Studio MG

The project with wooden interior represents more than just interior design; it was about creating an emotional bridge between two worlds. Kerala’s rich architectural heritage, with its emphasis on natural materials, intricate wooden craftsmanship, and connection to nature, needed to be thoughtfully translated into a modern urban context without losing its authentic character. Gandhi understood […]

Read More

This Chennai Home Embraces Quiet Luxury Style | Roaish architecture + design

Nestled within one of Chennai’s most sought-after and affluent neighbourhoods, The Chic Sanctuary is a quiet luxury style 2025 sq. ft. apartment that stands as a serene and stylish oasis amidst the vibrant energy of the city. Designed with a strong sense of modern sophistication and understated luxury, this home masterfully balances aesthetics with functionality, […]

Read More

This Mumbai Home Finds Calm In Chaos With Neutral Interiors | The Next Step Interiors

In a city that rarely sleeps, this house finds calm with neutral interiors. Nestled in the buzzing heart of Mulund, Mumbai, lies a serene sanctuary where design speaks in hushed tones and emotions find form in monochrome whispers. “Whispers of White”, a residential project by Disha Maniyar, principal designer of The Next Step Interiors, is […]

Read More

This Serene Apartment in Mulund Embraces Subtlety | Payal’s Interior World

In a city constantly balancing between the fast-paced and the familiar, this serene apartment for Gurjar family in Mulund unfolds like a quiet retreat. Titled The Woven Story, this 4BHK apartment was envisioned as a coming together of different individualities, tastes, and styles, an interior narrative that acknowledges contrast yet seeks cohesion. The brief was […]

Read More

These Green Interiors are Inspired by Hues of Jade Stone | FLYP Designs

The Jade House is a celebration of green interiors through colour, texture, and thoughtful functionality. A home where every design element has been carefully curated to reflect the personality of its residents while maintaining a cohesive aesthetic. Named after the precious jade stone, the home takes inspiration from its lush green tones, which appear gracefully […]

Read More

Boho Interior Design Comes Alive in a Soulful Bangalore Space | Eijya Designs

Tucked away in a bustling Bangalore neighbourhood, Anubhav is more than just a home—it’s a feeling, an experience. Designed for a young couple from Assam with a modern eye and a deep love for the arts, this 1500 sq. ft. three-bedroom apartment captures the essence of boho interior design through farmhouse chic living with a […]

Read More

The House of Music is a Poetic Confluence of Sound & Space | DR&W: Design, Research and Workshop

When a client from Mumbai’s eastern suburbs—a quiet father-son duo, one of whom is a budding musician—approached us to design their home, it set the stage for a poetic confluence of two creative disciplines: architecture and music. It’s always a rare pleasure when design engages in dialogue with another form of cultural expression, and in […]

Read More

This Bengaluru Home Redefines Mediterranean Design Through Tradition | Simplécede

When one imagines a home inspired by South Indian style, the mind conjures an air of vernacular warmth—wooden tones, saturated hues, and the scent of sandalwood mingling with earthy nuances. ‘Vasudhalayah’ brings these images to life, transforming them into a 5000 sq ft abode in Bengaluru, where Mediterranean design sensibilities subtly echo through the fusion […]

Read More
  • The Striking Red Origami Form Building | FLXBL Design Consultancy

    Top 10 Architecture Office Designs