Conscious association of elements of maximalism with contextual design needs, justifies the dark, moody and playful interiors of this retail store for Kanishk Mehta. The bling and splendor coincides with the function oriented design elements like the display units and specially crafted hangers on the center rail, suspended from the ceiling. Dabbed with pretend signature columns stages a dramatic branding strategy. Mindful composition like this makes the consumer experience a class apart, imitating the brand’s principles. ~Yamini Vaswani
Bold Basics and Cautious Exaggeration Shapes this Retail Design for Kanishk Mehta | Sync Design Studio
Visit: Sync Design Studio
Located on the Golf Course Road in Gurugram, the Kanishk Mehta Store is an exclusive, bespoke menswear boutique. Aimed at bringing the aristocratic tailoring experience to the user, the studio crafted a made-to-measure architectural identity for the designer.
“The brief inspired us to design a luxe landscape for the modern man. The KM store is an exercise in rebranding and building a regal identity through architecture and design,” says Co-founder, Bhavuk Jain.
The studio chose to dress the store in a modern-eclectic style to fabricate an indulgent universe for the user.To create congruence between luxury and aesthetics while relaying a rich, sensory experience to the user, the store is divided into three arched zones. The first zone which also makes the entrance houses the shoe section, reception and casual shirts, the second zone houses the Sherwanis and tuxedos and the third zone boasts a hand-picked collection of fabrics. What from outside looks like a rigid structure, becomes quite flexible inside—an effect achieved by carefully conceptualized spatial layout. The studio literally tailored the design to suit the chic vibe of the store by crafting made-to-measure zones layered with lounge seating.
Petite, high-end Italian tailoring parlours, aristocratic gentlemen and self-indulgent parties are among the eclectic references that informed the design for the flagship store. The surfaces are a result of adding or unveiling layers of materials. Hues of champagne gold in the interiors coupled with brass inlay terrazzo tile flooring make the material palette a visual and chromatic melody. To add a sophisticated touch and accentuate the royal quality of the store, the studio fashioned an exposed ceiling with golden cornices and a ceiling mirror. Adapting from the ancient assemblage of classical architecture, the studio erected custom-made aluminium columns marked by an engraved brand logo for impact and exclusivity—taking personalization to a new level.
Sync Design Studio identified the Kanishk Mehta Man as flamboyant, debonair and possessing impeccable taste. Since the design needed to embody the KM man, the studio customised all furniture—essentially tailoring the store to meet the brief. Arched walls in stucco grey with gold accents, brass and wood shelves along with a pool table provide a stunning backdrop for an exclusive menswear clothing storage and display. To evoke experiential aspects of an international défilé de mode, a central rod display was custom-made to hang clothes in particular while a leopard print carpet was added to facilitate an in-house ramp show whenever required. Suspended from the ceiling, the central rod display also acts as an art installation—compelling the user to consciously notice and experience immersive design. All three elements—the carpet, the ceiling mirror and the central rod display are part of a design strategy that emulates synchronicity in form; essentially making it a ‘form follows fashion’ statement.
To recreate the affluent atmosphere of high-end luxury retail stores, customised 3500 Kelvin lighting fixtures were integrated throughout the store. A flexible lighting layout comprising of ceiling track lights was added to highlight products and bring out their true colour. “Our interest in thinking retail architecture as therapeutic led us to develop the stately character of this project. Since we had also developed the branding design for the store, brass wings on the door handles were added to reiterate the grand brand identity,” contends Bhavuk Jain.
While the interior of the store exudes a regal vibe, the exterior radiates a mysterious one. Borrowing an element from the interior, the arches continue in the façade. The façade design shows that there is more than one way to play with light in a luxury retail store. Dappled light falls inside the store through a show window on the exterior giving the user outside a glimpse of the rich Kanishk Mehta experience that lies ahead. Next to the Kanishka Mehta logo stand costumed mannequins for displaying the brand’s haute couture. ACP panels in an anti-graphite finish encase the exterior, casting the façade in an elegant and clean shade.
Sync Design studio has always striven to create engaging environments that are variable and responsive to clients. Their experimental ideology, utilitarian approach and love for modern-eclectic architecture are remodelled into the store’s design. Through the Kanishk Mehta store, the studio aspires to celebrate the sophisticated, modern man who endorses the ‘more, new and now’ culture of premium menswear fashion and is hopeful of making it the newest landmark in luxury retail.
Fact File
Designed By: Sync Design Studio
Project Type: Retail Interior Design
Project Location: Gurugram, Haryana
Project Size: 3000 sq.ft.
Architect: Bhavuk Jain, Sandeep Singh
Principal Architect: Bhavuk Jain
Photographer Credits: Atul Pratap Chauhan
Text Courtesy: Urvashi Vasishtha
Firm’s Website Link: Sync Design Studio
Firm’s Facebook Link: Sync Design Studio
Firm’s Instagram Link: Sync Design Studio
Firm’s LinkedIn Link: Sync Design Studio
For Similar Designs >> Display of Wood Craft through Modern Techniques and Technologies in this Raipur Retail Design
This Zen Home Reflects The Perfect Balance of Memory And Functionality. The residence was designed keeping in mind the unique personality of our client who believes in simple living and high thinking, and wanted an understated and uncluttered space. The overall design language was based in ‘mindful elegance’ with minimal yet functional elements that strive […]
A Monochrome Theme And Minimalist Interiors Blend Perfectly In This Functional Home. “Tranquil Oak” is more than a home—it’s a reflection of our belief that a residence should be a serene, personal sanctuary. Thoughtfully designed with natural oak and fluid, sculptural forms, the space balances modern sophistication with the grounding calm of nature. A Monochrome […]
The client’s desire for a cosy and warm living space led us to explore the boho house theme, which is known for its relaxed, lived-in vibe, rich textures, and an earthy colour palette. To achieve this, we introduced several design elements that promote a soothing, harmonious atmosphere while infusing the space with character and personality. […]
They were looking to create a canvas that would resonate with the design aspirations of the young son who leans towards a modern and New York style aesthetic, while the parents’ preferences are more refined and polished. This New York Style Residence Redefines The Client’s Design Aspirations | Concepto Studio Living Room The living room […]
What was once a conventional four-BHK has been gracefully reimagined into a generous three-BHK residence — one that prioritises spatial poetry over excess, character over conformity. This is not merely a redesign; it is a narrative of transformation, where timeless neo-classical elements and neutral colors quietly converse with the ease and openness of contemporary sensibilities. […]
Editors’ Note – There is a quiet elegance in designs that respect heritage while allowing it to unfold like a story across every space. Advaita, designed by the team at Envisage, embodies this philosophy with a home that marries charming minimalism with the richness of Indian tradition. It is a Heritage Home that carries the […]
This 3BHK Residential Interior project, with a carpet area of 1400 sq. ft., features a meticulously reimagined layout. It enhances both aesthetics and practicality. A harmonious blend of functionality and design is seen in this residential interior project by PiNiK Design Studio. It exemplifies a seamless blend of modern elegance and practical design, creating a […]
The 36th Horizon offers a sweeping view of Mumbai’s ever-evolving skyline from its position as a mindful high-rise retreat perched on the 36th floor. Framing the chaos of the city in soft silence, this home covered in pastel colors strikes a delicate balance where urban energy stays outside, and a warm, grounded calmness thrives within. […]
“Some spaces talk to you the moment you step into them, this space did exactly that. A vision that setup in my mind and I couldn’t shake it off. This, 1800 sq. ft. space is an airy apartment flat located in Baner, Pune. The space feels uplifting as natural light floods it throughout the day. […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]