Similar to other businesses, architecture firms must employ different promotional strategies to create a long-term client base. You’ll use online and offsite advertising programs to reach customers looking for construction specialists. Building a house or developing property typically requires significant financial investment, and you’ll hard sell your expertise to gain their trust and confidence. Explore these effective methods to acquire new clients, while retaining existing customers.
Retain Existing Clients
Statistics indicate that by investing 5% of the promotional budget toward retaining clients, a company can raise its profit levels from 25% to 95%. Every architecture firm should employ several promotional practices to build a connection with clients. You’ll have a 60% to 70% higher probability of getting projects from existing clients than with selling your expertise to new customers. Stay in contact with them with regular email promotional campaigns where you’ll talk about prestigious upcoming or completed projects. Also send out architecture Christmas cards to appreciate their business along with hampers and other gifts appropriate for the Holidays.
Digital Marketing
In today’s tech-savvy business environment, your website is the most valuable marketing tool. One of the key promotional practices where you must invest time and funds is for developing a robust online presence. You’ll present case studies, reviews, and information from reliable sources to establish your architecture firm as an authority in your industry. Focus on building an impressive brand name that clients instantly recognize and trust. While details of the services you provide are essential for a great website, you’ll also publish content and blogs that provide value to readers.
Social Media Marketing
Social media is an indispensable promotional tool for architects and designers wishing to engage clients and communicate with them. Using social media channels like LinkedIn, Twitter, Facebook, and Instagram, you’ll start a dialog with existing and potential customers. Welcoming feedback and responding with posts builds loyalty and conveys the most critical message – that you’re listening to their needs. Social media posts can provide hints to future promotional campaigns you should design that will impact customer mindsets.
Traditional Marketing Strategies
While adopting innovative promotional practices is essential for the long-term success of your architecture firm, continue using traditional methods that have worked before the digital age. These include handing out compelling, well-designed brochures and publishing advertorial features in industry-relevant magazines and periodicals. Acquire invitations to conferences and forums where you’ll speak before a well-informed audience who are interested in hearing your hands-on experiences in the construction business. Impress attendees and you’re sure to have new projects coming your way.
Develop Customer-Ready Elevator Pitches
Take the time to develop and rehearse an elevator pitch where you can introduce your architecture firm to any potential client you meet. You should be ready with a concise and interesting overview of the kind of services your business provides. Figure out your company’s USP and deliver it in snippets, enticing listeners to contact you for more.
Adopt these promotional practices for your architecture firm to attract a broader customer base and retain existing clients.
