Apparel Store Creates A Strong Expression Through Spaces | Projected Rays

The design of this apparel store creates a strong expression through spaces. The design brief was to design an apparel retail with the western wear product being the main highlight. This by itself led to a minimalistic approach towards designing this space. The site lies in the basement so it triggered the thought of creating an underneath layer – a pocket.

Apparel Store Creates A Strong Expression Through Spaces | Projected Rays

Apparel Store

Thus, the cave concept visualises a seamless volume with the displayed product being the protagonist. The idea was to drape the walls around the display. Thus, this also makes this 1200 sqft space seem much larger.

A retail store with curvilinear walls and ceiling gives a modern cave experience. As a result, it is a unique and exciting concept for shoppers. The curved walls and ceiling create an immersive and intimate atmosphere. Thus, it draws customers in and encourages them to explore the space.

Trial Room

By continuing the feel of the display area into the changing rooms, we tried to create a sense of consistency and coherence throughout the space.

To complete the cave experience, use of  earthy tones for the walls and ceiling creates a cohesive, natural look and feel throughout the space. The use of lime textures on the walls further enhances this uninterrupted visual experience.

Apparel Store

Changing area and the fabric discussion room

By using the same concept we tried  to create a sense of enclosure and privacy for customers while also tying in with the overall aesthetic of the display area.

The displayed products have in a way enhances the continuity of the atmosphere. Use organic curvilinear shapes that complement the walls and ceiling. By integrating these shapes seamlessly display systems become part of the overall aesthetic, rather than distractions.

Apparel Store

Ultimately, the goal of any retail space is to create an engaging and memorable experience for customers. We feel this approach effectively balances functionality with aesthetic appeal, resulting in a unique and engaging retail environment tailored for a western wear display. It ensures that the focus remains on the products themselves, with the display elements serving to accentuate their appeal.

Apparel Store

The central display stands have a curved, organic shape that resembles the outline of an amoeba, and are typically made of metal. They are placed in the middle of the store and serve as both functional displays for products and artistic sculptures that enhance the overall aesthetic of the space.

Apparel Store

The organic shape of these display stands mimics the natural forms found in the environment, creating a more organic and fluid feel within the store.

This can help to make the space more inviting and visually interesting, and can also help to draw the eye towards the products being displayed.

However following this design language was a task due the constraint of the existing beams and the low ceiling height.  Thus, the details were figured out to treat the beams and intersection of surfaces with cove lighting. This led to the articulated flow of the ceiling.

The right lighting enhances the cave-like atmosphere. Use of soft, warm-toned lighting to create a sense of intimacy and highlight the curvilinear walls and seamless junctions.

Fact File

Designed by:
Projected Rays

Project Type: Retail Interior

Project Name: ITARAA

Location: Panchkula (Chandigarh)

Year Built: 2023

Duration of the project: 2 Months

Project Size: 1200 Sq.Ft

Principal Architect: Ar. Rohan Jain

Color Palette for each area/space: LIME BEIGE TEXTURES

Photograph Courtesy: Vaibhav Passi

Products/Materials/Vendors: Finishes – LIME / Wallcovering / Cladding – POP PLASTER / Sanitaryware – JAQUAR / Flooring – SIMPOLO TILES

Consultants for the Project: Interior Designers – PROJECTED RAYS / MEP & HVAC Consultants – DAIKEN / Interior Styling– PROJECTED RAYS

Firm’s Instagram Link: Projected Rays

For Similar Projects >> This Retail Store Offers a Seamless Experience of Aesthetical Purchase

Home Translates Via A Neoclassical Style And Is A Melting Pot Of Details | AKG Design Studio

This home translates via a Neoclassical Style and is a melting pot of details, personalities, and technological advancements in one space. It follows the visual language of simplicity, comfort, and peace through the entire space and completes with stonework and an interesting interplay of light and shadows, and a contemporary interior adorned with vintage furniture, […]

Read More

This Space With Floor to Ceiling Windows Embody Artistic Finesse | Scope Unlimited: Interior Designers

Nestled in the bustling urban landscape, this space with floor to ceiling windows embody artistic finesse and heartfelt creativity of a cherished interior designer, reshaping the very essence of contemporary living. Discover the bespoke charm of a meticulously designed 4-bed, living room and kitchen (4BHK) apartment meticulously curated to enchant prospective buyers for a revered […]

Read More

Office in Bangalore Becomes A Canvas With The Company’s Ethos | Aarthaa Design Studio

In the realm of modern business, where innovation and productivity intersect, the design of this office in Bangalore becomes a canvas with the company’s ethos painted. Far beyond the mere arrangement of desks and chairs, office interior design serves as a silent storyteller. It narrates tales of culture, creativity, and collaboration. In the heart of […]

Read More

Project Centers Around The Design Principles Of Elegance And Luxury | Maya Space Studio

The philosophy behind this project centers around the design principles of elegance and luxury, personalisation, balance of contrast, functionality, and a cohesive aesthetic that blends various elements with thoughtful details. Project Centers Around The Design Principles Of Elegance And Luxury | Maya Space Studio Main Entrance As you step into the main entrance, a captivating […]

Read More

Weekend Home Has A Neutral Palette And Natural Wood Accents | Afshan Bagwan Interior Design Studio

A ‘tranquil retreat’ situated in the lush green area of Alibaug is tailored for a young couple. The Inner Circle boasts a serene weekend home using a neutral palette and natural wood accents. Weekend Home Has A Neutral Palette And Natural Wood Accents | Afshan Bagwan Interior Design Studio This 3,000 square foot Weekend Home […]

Read More

Celebrating The Vadodara Home As Art Rather Than An Art Display | Robust Studio

Celebrating the Vadodara home as art rather than an art display was the brief given by the client. In this innovative perspective, every element of the living space becomes a canvas for artistic expression, blurring the lines between architecture and artistry. For the amateur art lover with a passion for warmth, Indian aesthetics and earthiness, […]

Read More

A Subtle Blend Of Clean Aesthetics And Functionality | Compartment S4

Envisioning this 1400 sq ft home in Ahmedabad as a subtle blend of clean aesthetics and functionality required deliberate design gestures with a modern interpretation of craftsmanship, while accentuating certain elements through colors and textures. The idea of materiality as a unifying yet outlining feature of each space translated into warm materials like cane and […]

Read More

This Project Promises An Immersive Experience In Contemporary Elegance | Auro Design Studio

From the captivating wallpaper to the intricate wainscoting, this project promises an immersive experience in contemporary elegance and spiritual tranquility. Embark on a journey through the interior design transformation of a spacious 2000 sq.ft. apartment, comprising 3.5 rooms thoughtfully crafted to encompass a living room, dining area, kitchen, utility space, terrace, and an open enclave […]

Read More

Wardrobe Interior Ideas: 13 Guidelines To Select For Your Bedroom

Wardrobe interior ideas are where functionality meets style and organization, intertwined with creativity. It is about a treasure trove of wardrobe interior ideas that transcend mere storage solutions. Your wardrobe isn’t just a repository for clothing; it’s a curated space where daily rituals unfold and personal style finds its expression. From clever storage hacks and […]

Read More

15 Types of Wardrobe That Adds Extra Space In The House

A wardrobe is not just a piece of furniture constructed in the house. There are types of wardrobe one builds in the house according to their needs and requirements. Choosing the right type of wardrobe can be a critical task at times. While designing the house, one always thinks about the kind of storage space […]

Read More
  • 1000 Sq.Ft. Couture Store Stands As A Testament To Meticulous Planning | NJ Design Studio

    Haridwar Boasts An Expansive Landscaped Terrace Of Panoramic Views | Think