search
  • Apparel Store Creates A Strong Expression Through Spaces | Projected Rays

    The design of this apparel store creates a strong expression through spaces. The design brief was to design an apparel retail with the western wear product being the main highlight. This by itself led to a minimalistic approach towards designing this space. The site lies in the basement so it triggered the thought of creating an underneath layer – a pocket.

    Apparel Store Creates A Strong Expression Through Spaces | Projected Rays

    Apparel Store

    Thus, the cave concept visualises a seamless volume with the displayed product being the protagonist. The idea was to drape the walls around the display. Thus, this also makes this 1200 sqft space seem much larger.

    A retail store with curvilinear walls and ceiling gives a modern cave experience. As a result, it is a unique and exciting concept for shoppers. The curved walls and ceiling create an immersive and intimate atmosphere. Thus, it draws customers in and encourages them to explore the space.

    Trial Room

    By continuing the feel of the display area into the changing rooms, we tried to create a sense of consistency and coherence throughout the space.

    To complete the cave experience, use of  earthy tones for the walls and ceiling creates a cohesive, natural look and feel throughout the space. The use of lime textures on the walls further enhances this uninterrupted visual experience.

    Apparel Store

    Changing area and the fabric discussion room

    By using the same concept we tried  to create a sense of enclosure and privacy for customers while also tying in with the overall aesthetic of the display area.

    The displayed products have in a way enhances the continuity of the atmosphere. Use organic curvilinear shapes that complement the walls and ceiling. By integrating these shapes seamlessly display systems become part of the overall aesthetic, rather than distractions.

    Apparel Store

    Ultimately, the goal of any retail space is to create an engaging and memorable experience for customers. We feel this approach effectively balances functionality with aesthetic appeal, resulting in a unique and engaging retail environment tailored for a western wear display. It ensures that the focus remains on the products themselves, with the display elements serving to accentuate their appeal.

    Apparel Store

    The central display stands have a curved, organic shape that resembles the outline of an amoeba, and are typically made of metal. They are placed in the middle of the store and serve as both functional displays for products and artistic sculptures that enhance the overall aesthetic of the space.

    Apparel Store

    The organic shape of these display stands mimics the natural forms found in the environment, creating a more organic and fluid feel within the store.

    This can help to make the space more inviting and visually interesting, and can also help to draw the eye towards the products being displayed.

    However following this design language was a task due the constraint of the existing beams and the low ceiling height.  Thus, the details were figured out to treat the beams and intersection of surfaces with cove lighting. This led to the articulated flow of the ceiling.

    The right lighting enhances the cave-like atmosphere. Use of soft, warm-toned lighting to create a sense of intimacy and highlight the curvilinear walls and seamless junctions.

    Fact File

    Designed by:
    Projected Rays

    Project Type: Retail Interior

    Project Name: ITARAA

    Location: Panchkula (Chandigarh)

    Year Built: 2023

    Duration of the project: 2 Months

    Project Size: 1200 Sq.Ft

    Principal Architect: Ar. Rohan Jain

    Color Palette for each area/space: LIME BEIGE TEXTURES

    Photograph Courtesy: Vaibhav Passi

    Products/Materials/Vendors: Finishes – LIME / Wallcovering / Cladding – POP PLASTER / Sanitaryware – JAQUAR / Flooring – SIMPOLO TILES

    Consultants for the Project: Interior Designers – PROJECTED RAYS / MEP & HVAC Consultants – DAIKEN / Interior Styling– PROJECTED RAYS

    Firm’s Instagram Link: Projected Rays

    For Similar Projects >> This Retail Store Offers a Seamless Experience of Aesthetical Purchase

    Exuding Warmth With Earth Tone Interior Design | White Shadows Design Studio

    This home exudes warmth with earth tone interior design. The client, an Indian national doctor based in Jamaica, had a clear vision for his dream home in Bangalore. He wanted a plush residence that would serve as a warm and welcoming haven for his family of three, as they relocated to India. The client’s requirements […]

    Read More

    This Home Explores Arches in Interior Design | Designtales

    A 6,500-square-foot house in a peaceful Hyderabad neighbourhood tells a story through arches in interior design, light, shadow, texture, and time rather than words. Meghana Nimmagadda founded the award-winning boutique design studio Designtales, which is responsible for this most recent residential project. Designtales is well-known for its intensely individualised approach to interior design. They create […]

    Read More

    With Beige Interiors, This Apartment Unfolds Comfort | Agneya Designs Pvt. Ltd.

    A 3-bedroom apartment with beige interiors hosts a Maharashtrian couple and their two daughters as its residents. The home’s main boast is its huge, full-height windows that let in ample sunlight – a fact which later became a key guiding point in designing the interior space.  With Beige Interiors, This Apartment Unfolds Comfort | Agneya […]

    Read More

    With Wooden Interior This Home Embraces Kerala’s Architecture | Studio MG

    The project with wooden interior represents more than just interior design; it was about creating an emotional bridge between two worlds. Kerala’s rich architectural heritage, with its emphasis on natural materials, intricate wooden craftsmanship, and connection to nature, needed to be thoughtfully translated into a modern urban context without losing its authentic character. Gandhi understood […]

    Read More

    This Chennai Home Embraces Quiet Luxury Style | Roaish architecture + design

    Nestled within one of Chennai’s most sought-after and affluent neighbourhoods, The Chic Sanctuary is a quiet luxury style 2025 sq. ft. apartment that stands as a serene and stylish oasis amidst the vibrant energy of the city. Designed with a strong sense of modern sophistication and understated luxury, this home masterfully balances aesthetics with functionality, […]

    Read More

    This Mumbai Home Finds Calm In Chaos With Neutral Interiors | The Next Step Interiors

    In a city that rarely sleeps, this house finds calm with neutral interiors. Nestled in the buzzing heart of Mulund, Mumbai, lies a serene sanctuary where design speaks in hushed tones and emotions find form in monochrome whispers. “Whispers of White”, a residential project by Disha Maniyar, principal designer of The Next Step Interiors, is […]

    Read More

    This Serene Apartment in Mulund Embraces Subtlety | Payal’s Interior World

    In a city constantly balancing between the fast-paced and the familiar, this serene apartment for Gurjar family in Mulund unfolds like a quiet retreat. Titled The Woven Story, this 4BHK apartment was envisioned as a coming together of different individualities, tastes, and styles, an interior narrative that acknowledges contrast yet seeks cohesion. The brief was […]

    Read More

    These Green Interiors are Inspired by Hues of Jade Stone | FLYP Designs

    The Jade House is a celebration of green interiors through colour, texture, and thoughtful functionality. A home where every design element has been carefully curated to reflect the personality of its residents while maintaining a cohesive aesthetic. Named after the precious jade stone, the home takes inspiration from its lush green tones, which appear gracefully […]

    Read More

    Boho Interior Design Comes Alive in a Soulful Bangalore Space | Eijya Designs

    Tucked away in a bustling Bangalore neighbourhood, Anubhav is more than just a home—it’s a feeling, an experience. Designed for a young couple from Assam with a modern eye and a deep love for the arts, this 1500 sq. ft. three-bedroom apartment captures the essence of boho interior design through farmhouse chic living with a […]

    Read More

    The House of Music is a Poetic Confluence of Sound & Space | DR&W: Design, Research and Workshop

    When a client from Mumbai’s eastern suburbs—a quiet father-son duo, one of whom is a budding musician—approached us to design their home, it set the stage for a poetic confluence of two creative disciplines: architecture and music. It’s always a rare pleasure when design engages in dialogue with another form of cultural expression, and in […]

    Read More
  • 1000 Sq.Ft. Couture Store Stands As A Testament To Meticulous Planning | NJ Design Studio

    Haridwar Boasts An Expansive Landscaped Terrace Of Panoramic Views | Think