• Apparel Store Creates A Strong Expression Through Spaces | Projected Rays

    The design of this apparel store creates a strong expression through spaces. The design brief was to design an apparel retail with the western wear product being the main highlight. This by itself led to a minimalistic approach towards designing this space. The site lies in the basement so it triggered the thought of creating an underneath layer – a pocket.

    Apparel Store Creates A Strong Expression Through Spaces | Projected Rays

    Apparel Store

    Thus, the cave concept visualises a seamless volume with the displayed product being the protagonist. The idea was to drape the walls around the display. Thus, this also makes this 1200 sqft space seem much larger.

    A retail store with curvilinear walls and ceiling gives a modern cave experience. As a result, it is a unique and exciting concept for shoppers. The curved walls and ceiling create an immersive and intimate atmosphere. Thus, it draws customers in and encourages them to explore the space.

    Trial Room

    By continuing the feel of the display area into the changing rooms, we tried to create a sense of consistency and coherence throughout the space.

    To complete the cave experience, use of  earthy tones for the walls and ceiling creates a cohesive, natural look and feel throughout the space. The use of lime textures on the walls further enhances this uninterrupted visual experience.

    Apparel Store

    Changing area and the fabric discussion room

    By using the same concept we tried  to create a sense of enclosure and privacy for customers while also tying in with the overall aesthetic of the display area.

    The displayed products have in a way enhances the continuity of the atmosphere. Use organic curvilinear shapes that complement the walls and ceiling. By integrating these shapes seamlessly display systems become part of the overall aesthetic, rather than distractions.

    Apparel Store

    Ultimately, the goal of any retail space is to create an engaging and memorable experience for customers. We feel this approach effectively balances functionality with aesthetic appeal, resulting in a unique and engaging retail environment tailored for a western wear display. It ensures that the focus remains on the products themselves, with the display elements serving to accentuate their appeal.

    Apparel Store

    The central display stands have a curved, organic shape that resembles the outline of an amoeba, and are typically made of metal. They are placed in the middle of the store and serve as both functional displays for products and artistic sculptures that enhance the overall aesthetic of the space.

    Apparel Store

    The organic shape of these display stands mimics the natural forms found in the environment, creating a more organic and fluid feel within the store.

    This can help to make the space more inviting and visually interesting, and can also help to draw the eye towards the products being displayed.

    However following this design language was a task due the constraint of the existing beams and the low ceiling height.  Thus, the details were figured out to treat the beams and intersection of surfaces with cove lighting. This led to the articulated flow of the ceiling.

    The right lighting enhances the cave-like atmosphere. Use of soft, warm-toned lighting to create a sense of intimacy and highlight the curvilinear walls and seamless junctions.

    Fact File

    Designed by:
    Projected Rays

    Project Type: Retail Interior

    Project Name: ITARAA

    Location: Panchkula (Chandigarh)

    Year Built: 2023

    Duration of the project: 2 Months

    Project Size: 1200 Sq.Ft

    Principal Architect: Ar. Rohan Jain

    Color Palette for each area/space: LIME BEIGE TEXTURES

    Photograph Courtesy: Vaibhav Passi

    Products/Materials/Vendors: Finishes – LIME / Wallcovering / Cladding – POP PLASTER / Sanitaryware – JAQUAR / Flooring – SIMPOLO TILES

    Consultants for the Project: Interior Designers – PROJECTED RAYS / MEP & HVAC Consultants – DAIKEN / Interior Styling– PROJECTED RAYS

    Firm’s Instagram Link: Projected Rays

    For Similar Projects >> This Retail Store Offers a Seamless Experience of Aesthetical Purchase

    The Idea of Designing a Home That Gives Clients an Identity and Canvas | Mercury Architects

    With the idea of designing a home that gives the clients an identity and canvas, a home for joint family of 6 by combining their two adjacent flats was designed by Mercury Architects. The project ‘Evolve’ delves into where the clients can add their touches to their project. Altogether, without undermining the cohesion of the […]

    Read More

    This Hair Salon Design Serves As A Testament To Its Meticulous Design | Antariksh Design Studio

    Despite its petite size, this hair salon design serves as a testament to its meticulous design. Nestled in the heart of the vibrant city of Surat, Gujarat, this Hair Salon Design is not merely a grooming space but a carefully curated experience. One that seamlessly blends modern aesthetics with a warm, personal touch. Thus, catering […]

    Read More

    The Essence Of The Abode With The Art Deco Interiors Is An Intricate Dance | Studio Dashline

    With the art deco interiors, the essence of the abode lies in the intricate dance between boldness and softness, creating a dynamic residential abode in the cultural heart of Bangalore. At its core, this project is a celebration of architectural kinetics and art deco interiors. It is a poetic exploration of spatial context and a […]

    Read More

    This Contemporary Office Interior Design Exudes Luxury | Rathod’s Design

    Defying traditional ways, this contemporary office interior design exudes luxury and upbeat spaces. It creates a user-oriented work environment with beautifully integrated aesthetics within the design. To maximise productivity, it was imperative to break down the 3,400 square feet into many spaces based on the optimal workflow of the company. In an age of diverse […]

    Read More

    The Bungalow House Welcome You With Explicit Whites | Nitin Bagani Architects

    The bungalow house welcome you with explicit whites the moment you step inside the ground floor. The brightly lit lobby with some black accents and geometric patterns gives a very systematic organic entry into the abode of the residents. With the car parked below, we proceed towards the first floor, which houses the public areas […]

    Read More

    50 Best Wall Moulding Design Inspirations For Your Interiors

    Wall Moulding Design is a great way to amp up your space and elevate the overall look of your home. There are a wide range of moulding designs that can add a distinct character to your space. Wall moulding design comes from different kinds of materials, such as PVC, plaster, wood, etc. The right choice […]

    Read More

    This House In Indore Is Designed For A Joint Family Of 9-10 Members | Reflective Practices

    This house in Indore is designed for a joint family of 9-10 members, with common spaces such as the entry foyer, parking, mandir, home theatre, 1st floor terrace sitout, terrace floor with gym, and cabana whereas individually they have 5 bedrooms, a kitchen, a drawing room and a twin height living room. This is a […]

    Read More

    TADstories With Ar. Deep Sakhare | Barakhadee Studio

    Ar. Deep Sakhare, the founder of Barakhadee Studio, shares his passion for architecture and design which entwines with the admiration for travelling. Barakhadee Studio is an architectural and interior design studio, founded by Ar. Deep Sakhare in the city of Pune in Maharashtra. The firm focuses on approaching every project with a new perspective and […]

    Read More

    A 2900 Sq.ft House in Pune Completed Under A Span of 4 Months | About the Space

    Its not everyday you get a brief of completing a 2900 sq ft house in Pune under a span of 4 months. Taking this up as a challenge, the architects knew they had an exciting time coming up. Nestled in the heart of Pune, this apartment by About the Space is all things serene wrapped […]

    Read More

    A Design Ethos That Reflects The Serene Balance Of Japanese Minimalism | Vaktra Architects

    At the heart of The Zen Haven lies a design ethos that reflects the serene balance of Japanese minimalism and Scandinavian mid-century’s celebration of form and function. This residential space in Mysore is a sanctuary, a respite from the relentless pace of urban existence, and an homage to mindful living. The architectural narrative of Zen […]

    Read More
  • 1000 Sq.Ft. Couture Store Stands As A Testament To Meticulous Planning | NJ Design Studio

    Haridwar Boasts An Expansive Landscaped Terrace Of Panoramic Views | Think