“Retail therapy has myriad aspects and benefits attached to it. While the products are the key takeaways, the type of shopping environment makes a great difference to the entire experience. The thematic world of this retail store makes you transport to a cinematic era where very detailing has a story behind it.”- Nishal Sevak(Co-Editor)
Strong like a weave, yet flowy like fabric; Dhaagasutra sits in the heart of Pune at the intersection of the traditional and contemporary. A fashion brand store that celebrates art in spirit, it is aptly named The Thread Cave – inspired by the humble thread and the canvas of caves.
A Fashion Brand Store That Celebrates Art In Spirit | Kaushal Tatiya Architects
Visit : Kaushal Tatiya Architects
Designed by Kaushal Tatiya architects, the design serves as a flagship store of an avant-garde fashion brand, Dhaagasutra. The ethos of the brand is to be innovative while staying true to the roots, exploring art through fashion. To build on the same idea for architecture, the design team turned to one of the oldest canvases of our times – the caves.
Caves transformed art into an experience. The cavern walls were the pages of the story that unfolded through the paintings as one walked past. The organic forms lent dynamism and created undulations that gave the art a new depth. The catenary and parabolic curves, not unlike the crests and throughs of cloth, acted as the perfect backdrop for the flow of the creative mind. With this as the inspiration, Dhaagasutra was conceptualized as the Thread Cave, a canvas for art and fashion.
The first look of the store is a huge traditional wooden door, symbolic of the brand’s rootedness in Indian culture. A melange of curves greets one upon entering the store. The reception area houses a large central seating area that can also be transformed into a discussion space.
Catenary arches and organic forms are witnessed prominently in the design. The fabric flows into the hyperbolic and parabolic curves of the display units. These lines then weave under to create patterns in marble chip inlays on the Kadapa floors.
The design acts as a backdrop for the outfits. Since the outfits were designed to be colorful and vibrant, the store was crafted in dark hues of black and grey with splashes of neutral whites and browns. The rawness of concrete, stone, and wood was enhanced to create a myriad of earthy textures reminiscent of a cavern.
This helped in creating a contrast between the two and highlighting the displays. The Dhaagasutra logo has been subtly incorporated into the design. From door handles to wall accents, the brand presence is seen through the design.
While the interiors emote grandeur, the spaces are crafted to be comfortable. Informal seating areas have been created where people can rest while shopping, or have a discussion with the designers. The swing seating in the bridal couture area is a prime example, which also visually connects to a viewing space, for the customers to witness the magic of the Dhaagasutra pieces on them.
In any fashion store, mirrors are of utmost importance. Adhering to the parametricism of the space, mirrors in organic shapes adorn the walls, reflecting beautiful backdrops. Multiple mirrors reflect off each other to make the interiors appear more spacious. Mirrors and stones also lead the way to the trial rooms, acting as subtle signages.
Dhaagasutra is not merely a store but a canvas for art. Backdrops and statement pieces merge seamlessly together, to create a space that is visually aesthetic and functionally optimized. As caverns celebrated paintings and sculptures, the store celebrates the craft of fashion. Together, materials and ideas come together to form a timeless celebration of art – The Thread Cave, Dhaagasutra.
Fact File
Designed by : Kaushal Tatiya Architects
Project Type : Retail Interior Design
Project Name : Dhaagasutra : The Thread Cave
Year Built : 2022
Duration of project : 4 Months
Project Size : 2700 Sq.ft
Project Cost : 35 lakhs
Principal Architects : Ar. Kaushal Suresh Tatiya & Ar. Sweety Muttha
Photograph Courtesy : Avesh Gaur
Products / Materials / Vendors : Finishes – Stucco / Lighting – Lafit / Doors and Partitions – Saint Gobain Sanitaryware – Kohler / Windows – Saint Gobain / Furniture – Space Ace Design Studio / Flooring – Kadappa / Paint – Asian Paints / Hardware – Hafele.
Firm’s Instagram Link : Kaushal Tatiya Architects
Firm’s Facebook Link : Kaushal Tatiya Architects
For Similar Projects >> An Inviting And Elegant Retail Experience
Nestled within the vibrant pulse of a bustling city, this apartment unveils its narrative of ‘serenity amid chaos.’ Recently renovated, this residence exudes elegance and luxury, blending interior classic design elements with modern sophistication. Symmetry reigns supreme, evident in every meticulously crafted detail, from the walls to the furniture layout. Throughout the space, a palette […]
Nestled in a serene residential neighborhood, this modern minimalist bungalow is a testament to the power of thoughtful interior design for bungalow living, where simplicity, natural materials, and functionality converge to create a refined yet inviting living space. The architectural vision was to craft a home that embodies clean lines, warm textures, and a seamless […]
In the city of Bangalore, we were presented with a modest, modern 40-year-old concrete structure nestled under the shade of a large rain tree. In typical urban plot typology, the building was fenced on both sides by adjacent buildings, leaving only the street in front and the sky above, free to grow into — a […]
When designing a small space kitchen planners use smart solutions that help to save space and create a practical clutter-free kitchen environment for space and cooking things. A small space kitchen design can be very functional and beautiful if every inch is used and the right materials are selected. Having a small kitchen can be […]
Our design philosophy is rooted in the belief that the essence of traditional Indian interiors can coexist harmoniously with contemporary design principles. By fusing the timeless charm of India’s cultural heritage with sleek modernity, we aim to craft spaces that evoke a sense of warmth, elegance, and soulfulness. The fusion of these contrasting elements results […]
In an era where content creation is at its peak, spaces that cater to photography and videography have become essential for artists, brands, and storytellers alike. The Alum Studios stand as a testament to the seamless fusion of form and function, embodying a minimalist interior design style that is both visually captivating and pragmatically flexible. […]
The project evolved with the aim to create more than just a home, to create a sensory experience. This residence, hence, isn’t just a place to live; it’s a space that allows you to feel its essence, offering a quiet dialogue between human touch and the surrounding environment, embracing wood home interior design. This Wood […]
One Sanctuary is a uniquely designed apartment created as a private entertainment space for the client. Though the client is married, the space is designed with the aesthetic of a bachelor pad, featuring a sophisticated grey interior design intended for relaxation and hosting guests. The apartment features a one-bedroom layout with an attached washroom, a […]
The client was very keen on using subtle colours with lots of sunlight. This gave birth to a transitional-style interior design with an open-plan layout where the kitchen, dining, living, and entertainment rooms make one huge single space with private sleeping areas surrounding this. The heart of the house is a dining/breakfast counter that has […]
Looking to transform your dining space? A modern crockery unit design can be the key element for the upgrade! In addition to its usefulness, an ideal crockery unit design provides a less cluttered space, adds ease of access, and serves as a feature of your home. Recent innovations in design also allow you to adapt […]