“Retail therapy has myriad aspects and benefits attached to it. While the products are the key takeaways, the type of shopping environment makes a great difference to the entire experience. The thematic world of this retail store makes you transport to a cinematic era where very detailing has a story behind it.”- Nishal Sevak(Co-Editor)
Strong like a weave, yet flowy like fabric; Dhaagasutra sits in the heart of Pune at the intersection of the traditional and contemporary. A fashion brand store that celebrates art in spirit, it is aptly named The Thread Cave – inspired by the humble thread and the canvas of caves.
A Fashion Brand Store That Celebrates Art In Spirit | Kaushal Tatiya Architects
Visit : Kaushal Tatiya Architects
Designed by Kaushal Tatiya architects, the design serves as a flagship store of an avant-garde fashion brand, Dhaagasutra. The ethos of the brand is to be innovative while staying true to the roots, exploring art through fashion. To build on the same idea for architecture, the design team turned to one of the oldest canvases of our times – the caves.
Caves transformed art into an experience. The cavern walls were the pages of the story that unfolded through the paintings as one walked past. The organic forms lent dynamism and created undulations that gave the art a new depth. The catenary and parabolic curves, not unlike the crests and throughs of cloth, acted as the perfect backdrop for the flow of the creative mind. With this as the inspiration, Dhaagasutra was conceptualized as the Thread Cave, a canvas for art and fashion.
The first look of the store is a huge traditional wooden door, symbolic of the brand’s rootedness in Indian culture. A melange of curves greets one upon entering the store. The reception area houses a large central seating area that can also be transformed into a discussion space.
Catenary arches and organic forms are witnessed prominently in the design. The fabric flows into the hyperbolic and parabolic curves of the display units. These lines then weave under to create patterns in marble chip inlays on the Kadapa floors.
The design acts as a backdrop for the outfits. Since the outfits were designed to be colorful and vibrant, the store was crafted in dark hues of black and grey with splashes of neutral whites and browns. The rawness of concrete, stone, and wood was enhanced to create a myriad of earthy textures reminiscent of a cavern.
This helped in creating a contrast between the two and highlighting the displays. The Dhaagasutra logo has been subtly incorporated into the design. From door handles to wall accents, the brand presence is seen through the design.
While the interiors emote grandeur, the spaces are crafted to be comfortable. Informal seating areas have been created where people can rest while shopping, or have a discussion with the designers. The swing seating in the bridal couture area is a prime example, which also visually connects to a viewing space, for the customers to witness the magic of the Dhaagasutra pieces on them.
In any fashion store, mirrors are of utmost importance. Adhering to the parametricism of the space, mirrors in organic shapes adorn the walls, reflecting beautiful backdrops. Multiple mirrors reflect off each other to make the interiors appear more spacious. Mirrors and stones also lead the way to the trial rooms, acting as subtle signages.
Dhaagasutra is not merely a store but a canvas for art. Backdrops and statement pieces merge seamlessly together, to create a space that is visually aesthetic and functionally optimized. As caverns celebrated paintings and sculptures, the store celebrates the craft of fashion. Together, materials and ideas come together to form a timeless celebration of art – The Thread Cave, Dhaagasutra.
Fact File
Designed by : Kaushal Tatiya Architects
Project Type : Retail Interior Design
Project Name : Dhaagasutra : The Thread Cave
Year Built : 2022
Duration of project : 4 Months
Project Size : 2700 Sq.ft
Project Cost : 35 lakhs
Principal Architects : Ar. Kaushal Suresh Tatiya & Ar. Sweety Muttha
Photograph Courtesy : Avesh Gaur
Products / Materials / Vendors : Finishes – Stucco / Lighting – Lafit / Doors and Partitions – Saint Gobain Sanitaryware – Kohler / Windows – Saint Gobain / Furniture – Space Ace Design Studio / Flooring – Kadappa / Paint – Asian Paints / Hardware – Hafele.
Firm’s Instagram Link : Kaushal Tatiya Architects
Firm’s Facebook Link : Kaushal Tatiya Architects
For Similar Projects >> An Inviting And Elegant Retail Experience
This residential project is a celebration of material purity and timeless simple design. Here, the rich, warm tone of natural walnut becomes the unifying element across the entire home. The clients, an elderly couple, envisioned a house where walnut would dominate the interiors. Here, no other colors disrupt the visual harmony. This simple yet demanding […]
Chit Chat Chai is a tea cafe that sits in the busy cityscape, in the lanes of Hyderabad. It’s an offbeat sight to its contrasting surroundings. Nestled within the lanes of a commercial neighbourhood, this cafe brings warmth that one seeks to experience after a tiring day at work or a quick hangout session with […]
In a city where homes often compete for attention through ornament and excess, The Nordic Luxe Residence takes a far more assured route. It wins you over with restraint, clarity, and a quietly elevated hand. It is designed for a family that wanted a fully move-in-ready 4BHK modern Indian home delivered within an uncompromising four-month […]
The Archive Home is not just a home—it’s a narrative of two extraordinary souls who call themselves wildlife enthusiasts. Their journeys take them deep into the wilderness every few months, capturing rare frames that have found their way into renowned magazines and the wider world of wildlife. Add to that a husband who can mesmerize […]
Spanning 2200 sq. ft., this 4BHK apartment designed by Studio Inside Out is a finely tuned symphony of rooted design, soft tones, tactile finishes, and thoughtful detailing. “Every space has been planned with a balance of aesthetics and practicality, creating a home that feels rooted, personal, and intuitively luxurious,” shares Ms. Samruddhi Kulkarni and Mr. […]
The concept was to bring the warmth of a traditional South Indian home into a modern city apartment. The goal was to blend two worlds. One of them was the nostalgia of the client’s roots and the practicality of their current urban lifestyle. It is a fusion where traditional materials meet modern shapes. It creates […]
In an era where a retail space are increasingly required to perform beyond the act of transaction, Mangroove emerges as a carefully choreographed spatial experience—one that translates brand identity into architecture through nuance rather than spectacle. Conceived as a contemporary menswear store, the project reimagines understated luxury through an architectural language of fluidity, restraint, and […]
OneDot1 Design Studio approached Neptune Residence with a clear design intent: to create interiors that feel timeless, welcoming, and emotionally grounding. The vision centered around soft tones, natural textures, and warm lighting—an environment where modern aesthetics meet the subtle richness of lived-in comfort. Avoiding unnecessary ornamentation, the design relies on material expression and spatial clarity. […]
Designing the Gupta family’s four-bedroom residence meant crafting a home that could gracefully evolve with time. The clients—a couple and their two sons—approached us with a clear brief: a home that feels modern but endures, elevated yet comforting, and above all, one that functions seamlessly for a family that values both togetherness and privacy. They […]
Designing a home is always a dialogue between functionality, aesthetics, and the people who inhabit it. The Rathi Residence, designed by interior designer Bhavana Chandak, is a thoughtful exploration of modern contemporary living. Completed in 2025 in Aurangabad, this 1800-square-foot residence with a pop of color transforms a compact footprint into a home that feels […]