A décor store in Mumbai that elevates the experience of home setting | Crimzon Oak

‘ReArrange Home’ is a well established home embellishing brand who recently inserted their décor store in Mumbai.

This 900 sq. ft. carpet area office was to be designed for a décor brand ‘ReArrange Home’ to create an experiential space or a décor store for their home décor products. Thus, the design was to be made that keeps the user ever fresh and maximizes the space’s potential as a base for showcasing, working collaboratively, brainstorming new ideas, and engaging in the company’s vibrant culture.

A décor store in Mumbai that elevates the experience of home setting | Crimzon Oak

The vibrant welcome area reflects the brands identity serving as the initial point of contact for visitors. It is highlighted by the half French panel along with the muted tropical wallpaper that brings in the warmth.

This studio space was conceptualised by mixing and matching a few types of home décor looks into one cohesive, purposeful theme to provide an immersive and interactive shopping environment and also mimic a ‘home’, that’s true to its name.

Bright green cabinets together with the rattan island counter in the Pantry, compliment the patterned black and white flooring, while the open shelving allows for smart storage and display of chic knickknacks.

An eclectic space that has a casual combination of furnishings and design that draws from a wide range of influences, a mix of bright colours, wicker and rattan furniture, lots of greens and accents of wood. The design embraces unconventional elements, colors, and furnishings to spark imagination and encourage outside-the-box ideas. The color scheme for the studio incorporates the brand’s colors so the space really upholds a consistent style reflective of what the business is all about.

The cabin area is flooded with abundance of natural light. The community table is a part of the cabin which doubles up as a meeting area to promote diversity and inclusivity through the open layout. The massive black wood and rattan product display unit, divides the cabin from the lounge area, smartly showcasing products from both sides.

The studio accommodates an experiential display of the products, photoshoot corners and a recreational space. Each wall is treated differently to serve as versatile backdrops for shoots and display. The splash of color brightens up each area and makes the environment stress-free with appealing hues. The lounge area encourages conversations, informal meetings, a mid day coffee break and a space to unwind and relax.


Firm’s Name:
Crimzon Oak

Project Type: Office Interior

Project Name: ReArrange Home studio

Location: Andheri East

Year Built: 2023

Duration of the project: 6 months

Project Size: 900 sft

Principal Designer’s: ID Anushree Kanodia / ID Shivani Ranawat

Photograph Courtesy: 21 Frames by Mahendra Jangid

Products / Materials / Vendors: Carpet – Cocoon Fine Rugs

Firm’s Instagram Link: Crimzon Oak

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