A Bespoke Furniture Store Designed With The principle Of Colour Blocking | Studio Patternmaker
Demodes is a furniture store based on the philosophy of making and housing furniture, accessories, fabric, mostly in India, and is based out of Anand, Gujarat. When we were approached for designing a store for them in Ahmedabad, we had to be on board for the same reason.
Visit: Studio Patternmaker
For us, a furniture store is not just a place to display and do business, it has to be about the vibe and essence that resonates with its philosophy and ethics. We worked closely with the client throughout the design + execution process, so that what is displayed gives the right glimpse of the variety of assortments they house.
To tie various makes and kinds of pieces they house, together, we thought of ‘Colour Blocking’ as the basic principle for design, styling, and curation of the store. Colour Blocking is defined as pairing well thought solid hues to create one single look which is of high impact.
Colour blocking essentially explores a graphic mix of paint, upholstery, lights, flooring and unexpected colours – creating a striking visual end effect. The ‘blocks’ allow the small compartments to be broken up into separate uses, yet form a seamless end result.
The site had its share of challenges with it being rectangular and confined on the first floor, having different light qualities with just one opening – natural light towards the entry half of the store and darkness towards the back half area. We took advantage of the same and designed the lighting to highlight the pieces and compliment the wall treatments. Not all of the flooring could be changed due to which we managed to replace the white high gloss tiles towards the front with a muted light grey terrazzo tiles to compliment the front neutral colour pallet. The back half area white tiles has to remain but we made that work through offsetting them with bold deeper jewel tones of colour block.
A threshold that segregates the neutral pallet of the store from the deeper colour tones that form the backdrop of the contrasting pieces towards the back half forms an important junction of the whole visualization.
The store experience is made an interesting one by creating the path rich in details supporting colour blocking. Bold pieces of furniture such as the citrus hues of sofa are placed against contrasting solid colours of the walls laced with a halo of backlight drawing one in, sometimes the detail of a hand-made multi-layered rug catches the eye, sometimes a custom art- deco inspired rug is hung as a backdrop for a humble, handmade walnut side console. Printed wall papers tones down the jewel tones of furniture while somewhere else, the delicious jewel toned walls in blues and deep greens catches one off guard by performing as an artful set up for dining areas.
The most important part of this all remains that most of these pieces are handmade in India, and showcase the immense talent we have to custom make what we desire with precision and beauty.
FACT FILE:
Firm : Studio Patternmaker
Project : Demodes
Location : Ahmedabad
Area : 1500 sqft
Principal Designer : Parthavi Patel
Photocredit : phxindia
Instagram: https://www.instagram.com/studiopatternmaker/
This residential project is a celebration of material purity and timeless simple design. Here, the rich, warm tone of natural walnut becomes the unifying element across the entire home. The clients, an elderly couple, envisioned a house where walnut would dominate the interiors. Here, no other colors disrupt the visual harmony. This simple yet demanding […]
Chit Chat Chai is a tea cafe that sits in the busy cityscape, in the lanes of Hyderabad. It’s an offbeat sight to its contrasting surroundings. Nestled within the lanes of a commercial neighbourhood, this cafe brings warmth that one seeks to experience after a tiring day at work or a quick hangout session with […]
In a city where homes often compete for attention through ornament and excess, The Nordic Luxe Residence takes a far more assured route. It wins you over with restraint, clarity, and a quietly elevated hand. It is designed for a family that wanted a fully move-in-ready 4BHK modern Indian home delivered within an uncompromising four-month […]
The Archive Home is not just a home—it’s a narrative of two extraordinary souls who call themselves wildlife enthusiasts. Their journeys take them deep into the wilderness every few months, capturing rare frames that have found their way into renowned magazines and the wider world of wildlife. Add to that a husband who can mesmerize […]
Spanning 2200 sq. ft., this 4BHK apartment designed by Studio Inside Out is a finely tuned symphony of rooted design, soft tones, tactile finishes, and thoughtful detailing. “Every space has been planned with a balance of aesthetics and practicality, creating a home that feels rooted, personal, and intuitively luxurious,” shares Ms. Samruddhi Kulkarni and Mr. […]
The concept was to bring the warmth of a traditional South Indian home into a modern city apartment. The goal was to blend two worlds. One of them was the nostalgia of the client’s roots and the practicality of their current urban lifestyle. It is a fusion where traditional materials meet modern shapes. It creates […]
In an era where a retail space are increasingly required to perform beyond the act of transaction, Mangroove emerges as a carefully choreographed spatial experience—one that translates brand identity into architecture through nuance rather than spectacle. Conceived as a contemporary menswear store, the project reimagines understated luxury through an architectural language of fluidity, restraint, and […]
OneDot1 Design Studio approached Neptune Residence with a clear design intent: to create interiors that feel timeless, welcoming, and emotionally grounding. The vision centered around soft tones, natural textures, and warm lighting—an environment where modern aesthetics meet the subtle richness of lived-in comfort. Avoiding unnecessary ornamentation, the design relies on material expression and spatial clarity. […]
Designing the Gupta family’s four-bedroom residence meant crafting a home that could gracefully evolve with time. The clients—a couple and their two sons—approached us with a clear brief: a home that feels modern but endures, elevated yet comforting, and above all, one that functions seamlessly for a family that values both togetherness and privacy. They […]
Designing a home is always a dialogue between functionality, aesthetics, and the people who inhabit it. The Rathi Residence, designed by interior designer Bhavana Chandak, is a thoughtful exploration of modern contemporary living. Completed in 2025 in Aurangabad, this 1800-square-foot residence with a pop of color transforms a compact footprint into a home that feels […]