During our first meeting with the client at the site, they mentioned that they wanted to make a statement by creating a captivating facade for ‘City Vibes’, an Indian ethnic menswear brand. City Vibes is a brand in India that sells menswear for all festivities and their flagship store’s entrance facade is designed by Newness Architecture, a firm based out of the city of Jaipur, India. It is located on the busy Tonk Road. It became clear to us that we had to break away from the stereotype of the predominant Rajput architecture of Rajasthan and make the store stand out with a facade that awed it’s viewers!
Captivating Facade For ‘City Vibes’, An Indian Ethnic Menswear Brand | Newness Architecture
visit : Newness Architecture
Layering the west-facing building’s entrance with white aluminum fins to emulate a white blank canvas and then composing two of the most elemental shapes – circles and arches made of aluminum sheets in an abstract arrangement enabled us to kill two birds with one stone: creating an aesthetically pleasing facade and partially shading the building from the glaring sunlight.
Since the building was already made, we had to keep the facade lightweight. Aluminum fins are powder-coated sections of aluminum placed and cut along the curvilinear ornaments. The ornaments of the facade are made of aluminum sheets welded together using an arc-welding technique that is subsequently finished in metallic color.
We understood that the busiest hours of sales were between 5:00 PM – 9:00 PM, a time when the sun starts to set and slowly goes below the horizon until it’s dark.
Highlighting this retail facade was imperative during those hours, hence we placed flexible profile LEDs along the circular and arched ornaments to make them glow in warm white lighting.
This trendsetting facade engages people who pass it by and the customers that visit the store to pick outfits for their celebrations. We hope to fill viewers with joy as they look at this facade.
FACT FILE
Designed by : Newness Architecture
Project Type : Commercial Building
Project Name : City Vibes
Location : Jaipur, Rajasthan
Year Built : 2021
Duration of project : 1 Year
Built up : 2500 m2
Project Size : 4500 sq.ft
Project Cost : 49,02,909.90
Principal Architect : Rajat Upadhyaya
Team Design Credits : Rajat Upadhyaya & Kaushal Jain
Content Writing : Muskan Agarwal
Photography : Bharat Aggarwal
Products / Materials / Vendors : Arc Welding of Aluminum – Surya Industries / Aluminum Fins’ Installation – A. R. Marketing / Glass Glazing – Windoor Makers / Satin enamel – Nippon Pain / Curtain wall section – Jindal Aluminum / Modi Series – Sunguard / IP67 Dot Free Flexi Strip – Hybec.
Firm’s Website Link : Newness Architecture
Firm’s Instagram Link : Newness Architecture
Firm’s Facebook Link : Newness Architecture
For Similar Project >>> THE GREY BOX : ARCHITECTURE DESIGN WITH CITYSCAPE AND ELEMENTS OF NATURAL APPEAL
Located close to the historically-rich South Indian city of Mysuru, Solum embodies the endeavour towards living simply and close to nature. The client hails from a business background and yet harbours a fondness for the modesty and simplicity of an agrarian lifestyle. The young entrepreneur had always dreamt of developing a full-fledged farm self-sufficient in […]
Adorn, a home filled with earthen design and the laughter of a family of four, nestles in the peaceful neighborhood of Selvapuram, Coimbatore. “On one side, it shares boundaries with cozy family homes; meanwhile, the other side opens to expansive fields dotted with tall trees.” The fresh air scented with greenery sets a calming atmosphere […]
What if the simplest object in your home could turn into a design icon? Tectona Grandis Furniture and The Architects’ Diary come together to introduce the Chair Affair. This is India’s first-of-its-kind furniture design competition that dares architects and designers across India to rethink the most essential piece of furniture – the Chair. Beyond function, […]
Timeless architectural features, such as courtyards, are always associated with bringing the naturally public forms to the world’s heart, building the most peaceful, secluded outdoor areas. These outdoor spaces maximize the living experience with their private space feature, which gives one the option for leisurely relaxation, recreation, or gardening. Furthermore, it has also been a […]
Architecture font choices go beyond style—they shape how your work is perceived. From portfolios to presentations, the right architecture font instantly communicates clarity, precision, and personality. As architects, we design not just with space but with every detail, including typography. Selecting a strong architecture font shows your commitment to visual storytelling and design consistency. In […]
The Indian farmhouse accommodation goes on to capitalize on a mature evolutionary synthesis of ancestral aesthetics and contemporary features. With this, the outside and the inside of farmhouses became places of comfort with nature. In this blog, we delve into 15 incredible farmhouse designs that entail a harmonious blending. While they exhibit different spaces in […]
Aangan is a modern residence that seamlessly integrates with the lush environment of Kerala, showcasing a tropical home design. Designed to embrace the region’s warm climate, the house features a striking sloped terracotta roof at varying levels, enhancing both its aesthetic appeal and functional efficiency. The structure is enveloped in a vibrant tropical landscape, adorned […]
Types of roof materials in India depend on the diverse climate and varied architectural styles. Each of them caters to specific needs, preferences, and environmental conditions. From traditional thatched roofs in rural areas to contemporary green roofs in urban landscapes, the evolution of the types of roofing materials reflects both cultural heritage and modern technological […]
The door design for main door is a defining feature of any Indian home, embodying both style and cultural significance. In a country rich with diverse architectural traditions, the entrance to your home reflects not only personal taste but also cultural heritage. Whether you’re drawn to the intricate carvings of traditional Indian door designs or […]
Pillar design is a cornerstone of architectural elegance, seamlessly blending structural support with aesthetic appeal. Our blog, “50 Best Pillar Design Inspirations,” celebrates this essential element, showcasing a variety of styles from classical Doric and Ionic to contemporary and avant-garde innovations. Whether you’re an architect, interior designer, or a design enthusiast, these pillar design inspirations […]