Jewellery showroom Design Enhanced Through The Idea Of Minimalist Luxury | The Design Yard
Jewellery represents time and witnesses stories. Sometimes, jewellery contains stories while space contains the jewellery. The new showroom of Gurukrupa Jewellers was re-built on the existing plot the client already had a showroom on. Set in the main market in the town of Petlad, about 17 kilometers from Anand, Gujarat, lies a tall modernist cubical structure that immediately makes an identity from the rest of the streetscape. The client wanted to expand his establishment on the same locality and insisted on adding two more floors to accommodate his needs while keeping everything Vastu compliant.
Visit: The Design Yard
The designer has used the idea of ‘minimalist luxury’ to enhance the quality of the space. Spatially the floors are segregated keeping in mind the customer flow and the client’s way of working. The ground floor houses the gold display, a strong room, and a small pantry; while the first floor houses the silver section and the client’s office space with a small attached strong room; and the second floor is a storage and utility spaces.
Overall, the design concept of the entire showroom is focused on creating a muted colour palette yet giving a rich luxury ambience to the space. While space is predominantly in the shades of white and beige, wooden finish surfaces provide warmth to these spaces. The flooring consists of beige stone finished tiles; patterned tiles with brass accent inserts form a pathway breaking the monotony of the beige flooring.
A long wooden set of tables accommodate the counter display to display the finer pieces of jewellery finished in all wood look, with fluted panelling in the front. The soft curves on the wall display pay an ode to feminism. The wall display is finished in a beige lime plaster that creates a feeling of timelessness, with the gold and silver displays having beige and grey backdrops respectively. The first floor has a mirror panelled wall that creates a visual illusion of an extended space.
The exterior is finished in a grey graphite texture which creates a very rigid identity from the rest of the street, catching the immediate attention of one passing by. Overall the store focuses on allowing the customer to enjoy the feel of buying an exquisite piece of fine jewellery. We tried to create an experience that will allow the jewellery to create more stories.
FACT FILE:
Designer : The Design Yard
Project Name : Gurukrupa Jewellers
Project Type: Jewellery Showroom
Project Category: Interior Design
Project Location : Petlad, Gujarat, India
Principal Designer: Farhan Sipai
Project Size : 1800 Sq. Ft.
Year built: 2020
Project Cost appx: 60 Lakhs
Photographer credits : Photographix India
Facebook:https://www.facebook.com/thedesignyard.anand
Instagram: https://www.instagram.com/the.design.yard/
The Varnam Edit is a deeply personal 3,000 sq. ft. south Indian home design residence located in Adarsh Premia, Banashankari, Bangalore. It is designed by Swati Seraan and her team at By The Riverside for a remarkable mother-daughter duo, Mrs. Bhagya Devi and Ms. Kavya. This South Indian Home Design Is An Epitome Of Comfort […]
In a quiet pocket of Mumbai, within the city’s layered urban fabric, an ancestral home long remembered has found its way into the present. Architect Rajesh Atha Studio’s latest 1,200-square-foot residential project introduces Hindustani Hygge, a design philosophy that reinterprets ancestral spatial principles like the aangan and verandah for contemporary apartment living. Travel A Journey […]
In a world increasingly shaped by aesthetic algorithms and ephemeral trends, Nostalgia offers an introspective counterpoint with its humble design. Designed by Swathy Sivaraman of Storeyboard Design, this villa emerges not as a showpiece but as a soul-space — a dwelling where memory, material, and meaning intertwine with rare subtlety. Rather than chase spectacle, the […]
Studio KNest had the privilege of designing a divine house in the sacred town of Vrindavan, Uttar Pradesh—an experience both humbling and awe-inspiring. Our client, a Krishna devotee from the USA, wanted to capture Vrindavan’s spiritual essence explicitly within his second home. We, too, thus shared the vision and have tried to portray the rich […]
“Cascade 301” draws its name from the natural, uninterrupted movement of water — a symbol of fluidity, grace, and continuous transition. Inspired by the fluid rhythm, this tranquil home embodies seamless spatial transitions and understated elegance. Designed as a sanctuary within the city, this multigenerational home balances private retreats with shared spaces, creating an atmosphere […]
A thoughtful exploration of how tradition can exist within the framework of minimalism, this residential apartment is where art doesn’t just beautify but defines the architecture itself. Guided by the core theme of ‘Indian traditional aesthetic with a minimal contemporary approach’, the interiors reflect a seamless integration of cultural depth and modern restraint in its […]
Designed for a young couple whose tastes gracefully oscillate between Indian ethnic charm and contemporary minimalism, this 3BHK duplex, adorned with patterns and textures, is as unique as it is intentional. Their offbeat hobbies and vibrant lifestyle called for thoughtful zoning and nuanced customisation — not just a house, but a home that mirrors their […]
Evara was born from a vision to create a home that feels like a pause button in the midst of an ever-moving city. Rooted in the calming essence of nature and the free-spirited character of bohemian style, this 1500 sq. ft. residence was imagined as a retreat. It is a place where every corner whispers […]
The entrance foyer sets the first impression of the Vastu home Chandradev residence, carefully designed to embody both warmth and sophistication. The palette here draws inspiration from earthy stone textures paired with subtle golden accents, creating a welcoming yet refined ambience. Italian marble with soft veining finishes the flooring, lending a sense of elegance while […]
Located in the heart of Hiranandani Estate, Thane, Samatvam is a thoughtfully designed 3BHK residence designed by ANS Design House. The home strikes a perfect balance between earthy elegance and modern sophistication. Envisioned by Principal Interior Designer Shivangi Shahane Phanse and Ar. Amit N. Phanse, the space seamlessly integrates natural elements with a modern aesthetic, creating […]