When Rahul and Rohit, founders of the bespoke menswear label, R&R, first approached us at Jetsons, their brief was simple yet ambitious: to create a retail store design that seamlessly embodied both ethnic and western wear, while exuding comfort, luxury, and a sense of quiet sophistication. The challenge lay in translating this multifaceted vision into a physical environment, one that was not only aesthetically compelling but also intuitively functional.
The design narrative unfolded with a focus on restraint and clarity. The designers carefully chose a subdued material palette to evoke a sense of understated elegance. They wrapped the entire space in a seamless, light beige concrete micro-topping—from floor to wall—creating a neutral yet warm canvas that allows the garments to take center stage.Curved walls and custom furniture with softened edges introduce a sense of fluidity, creating a cocoon-like environment that feels both intimate and expansive.
This Retail Store Design Embodies Comfort, Luxury, and Sophistication | Jetsons
One of the key challenges in the project was the spatial layout and display strategy. The space needed to accommodate an array of menswear, from structured sherwanis and tailored suits to safas and handcrafted shoes, without appearing cluttered. The solution: minimal but thoughtful display interventions.
Bespoke hanger rods, finished in matte antique brass, elegantly suspend from the ceiling for primary apparel displays and rise subtly from the floor for showcasing footwear. The designers created these rods for more than just utility—they fitted them with concealed down-throw lighting to delicately illuminate each garment and enhance the visual appeal of the collection.
Upon entering through a fluted glass door framed in matte black mild steel, the layout immediately reveals its considered approach. Two compact display hangers frame the right side at the entry, and a prominent main display anchors the central axis. The third hanger rests on the left wall which is the second main display. Accessory shelves—one doubling as a built-in seat—connect the entryway to the trial room, adding multifunctionality.
Trial rooms are discreetly tucked into the rear-left corner, ensuring privacy while remaining seamlessly integrated into the spatial narrative. Oversized 8-foot mirrors with perimeter lighting enhance the store’s volume and add drama to the fitting experience.
Furniture pieces are kept deliberately minimal and sculptural. At the center, mirrored modular tables form a large unit, paired with chairs and pouffes. Designed to accommodate both intimate fittings and larger group interactions, this flexible layout underscores the brand’s bespoke philosophy. Near the entrance, a billing booth finished in the same texture as the floor and walls subtly blends into the interiors.
In essence, the store unfolds as an immersive exhibit, an architectural envelope that elevates the user’s experience of tailored menswear. It is a space where Indian tradition and Western refinement find common ground, articulated through a vocabulary of contemporary minimalism and tactile luxury.
Fact File
Designed by: Jetsons
Project Type: Retail Store Design
Project Name: Seamless Surfaces
Location: Malad, Mumbai, India
Project Size: 250 Sq.ft
Principal Architect: Jeet Soneji
Team Design Credits: Sahil Shaikh & Jeet Soneji
Table Lamps: Harshita Jamthani Designs
Photograph Courtesy: Neelanjana Chitrabanu
Firm’s Instagram Link: Jetsons
For Similar Projects >> A Jewellery Boutique Designed With Modern Aesthetics That Exude Luxury
Leading architectural and interior design studio PS Design has unveiled a visually captivating, stylish design with a living–dining area, part of an ultra-luxurious apartment project in Mumbai. This open-plan space with a stylish design is a masterclass in material richness, sculptural forms and refined vibrancy, offering a serene and sophisticated sanctuary for contemporary urban living. […]
The architects designed this charming 3BHK house for a family of four, with a carpet area of 1130 sq. Ft is located in the ever-blooming city of Thane. The design concept is based on a Transitional Contemporary Style. This Charming 3BHK House Is Based On A Transitional Contemporary Design | BRS Design Co. Living Room […]
Tucked away in the bustling neighbourhood of Powai, Mumbai, The Little Wild is a 1115 sqft. apartment that reimagines urban living through the lens of nature. Designed for a young couple and their toddler, the 2.5-bedroom home draws inspiration from the serenity of the outdoors, blending modern minimalism and soft tones with organic warmth. At its core, […]
Bathed in golden light and dressed in curated calm, Soléa by Andspaces is not just a home—it’s an orchestrated experience of movement, mindfulness, and material harmony. Set in the upscale neighbourhood of Koregaon Park, this 5BHK residence reimagines luxury through the lens of spatial clarity and quiet drama. This Home In Koregaon Park Is An […]
Stepping into this modern luxury home feels like entering a world where comfort and elegance coexist effortlessly. Every inch of the space has been crafted with intention — from the color palette that gently soothes the senses to the thoughtful and functional planning that ensures seamless functionality. This is not just a living room; it […]
In the dense urban fabric of Ahmedabad, Sukoon emerges as a home shaped not by a rigid brief, but by the personalities of the family who would inhabit it. Spanning 2500 sq ft, the residence is envisioned as a sanctuary—an environment that softens the noise of the city and replaces it with quiet refinement, tactile […]
“Bare Beauty” is the celebration of intentional emptiness, raw materials, honest form, and natural imperfections. It is a design philosophy that strips away the excess to uncover beauty in what’s left behind — in the bare walls, quiet corners, raw textures, and subtle light. HNine designs Who says white is boring? This home is a […]
Located in Vadodara, this 4BHK residence spans an ample 1692 square feet, with modern comfort can harmonize with rich Indian artistry and traditions. Generous space, thoughtful planning, and creative detailing give the home its distinctive character, with every room weaving together color, craftsmanship, and custom accents for a sophisticated yet deeply inviting environment fit for daily […]
In “Katha,” every corner tells a story of craftsmanship, innovation, and the enduring beauty of interior design. This 4 BHK apartment combines classic interior design with modern minimalism. Each element thoughtfully embodies comfort, elegance, and purpose, from the curated materials to the meticulous finishes. The design prioritizes spaciousness and natural flow, ensuring functionality without compromising […]
In the modern house interior design of this residence, every detail tells a story of creativity and individuality. The contemporary wooden door, features exquisite black glass that adds a touch of drama and allure to the entryway, and a central metal rod accent in the safety door between those arches embraces the perfect blend of […]