Sauntering down Ahmedabad’s high street, one wouldn’t gamble on the chances of crossing paths with an otherworldly realm disguised as a jewellery boutique. With only a sliver of its demeanor peeking through the façade, the bijouterie destination lives up to its name — ‘luring’ one into its terracotta-doused embrace, gleaming with treasures. The cuboidal, jewel-box-like volume alchemically transmutes into a terracotta terrain. Its walls undulating, a sinuous island at its locus, and a mystical lunar landscape blooming in the island’s midst.
Editor’s Note: “The dramatic curves in captivating terracotta hues craft a sensory, riveting journey filled with curiosity. Breaking away from traditional jewelry store designs, Muselab curates a melange of varied creative epiphanies. Mystical ring bearers, bespoke pendant lights, and moody charcoal hues flow in harmony with the delicate brilliance of the design, curating a sensory experience.” ~Simran Khare
An Otherworldly Realm Disguised As A Jewellery Boutique | MuseLAB
While ideating for this lineage jeweler’s enterprise, we decided to do away with design dictums that have long reigned this typology.
The traditional ‘across-the-counter’ (read: stark and transactional) modus operandi was turned on its head, and how! The result: a store that concocts a sensory, riveting, and curiosity-fuelled journey.
Commanding the layout’s nucleus, the ‘discovery island’ is a melange of many creative epiphanies. Its meandering form establishes an intentional trajectory that makes one pause, converse, and peruse within each indent, studying its periphery. The experience is akin to savoring a delectable grazing table.
Amoebic mirrors line the blueprint along one edge, reflecting fragmented vignettes of the Discovery Island, and are perfect for gazing into while adorning jewelry.
These mystical ring bearers dwell within glass cloches, analogous to biodomes — a world within a world, in absolute equilibrium yet meshed seamlessly with the larger, selenic landscape.
Levitating over the island is a bespoke pendant light, a mirror image of the former’s shape, a visual yin-yang. Gauzy, stretched fabric and spotlights sensuously illuminate the adornments below, held delicately in the embrace of the legion of ring bearers.
On the menu is a sentient, lunar landscape that is majestic in its topography of gritty craters and an army of ring bearers conceptualized by Artist Shailesh Rajput’s collaboration.
Rich with caresses of rusty terracotta and moody charcoal, Luire scripts a narrative steeped in theatrics that celebrates dualism: delicate and brilliant diamonds finding a home within the fiery Martian milieu. The two worlds couldn’t be further apart, yet in the same breath, any closer.
Fact FileDesigned by: MuseLAB
Project Type: Retail Interior Design
Project Name: Fortune Farm Store
Location: Pirojpur, Ahmedabad
Year Built: 2023
Project Size: 1000 Sq.ft
Principal Designers: Jasem Pirani & Huzefa Rangwala
Photograph Courtesy: Ishi Sitwala
Design Team: Fahim Khambati & Trupti Desai
Collaborators: Shailesh Rajput Design Studio
Manufacturers: FLOS
Firm’s Instagram Link: MuseLAB
Firm’s Facebook Link: MuseLAB
For Similar Project>> A Jewellery Boutique Designed With Modern Aesthetics That Exude Luxury
Founded in 2021 during the peak of the COVID-19 pandemic, Duende Designs is the brainchild of Dhanshree, a qualified architect who transitioned layered textures into interior design with a vision to blend architectural sensibility with refined spatial experiences. With over a decade of practice in the premium and luxury interior segment, Dhanshree has carved a […]
Located in Baner, Pune in an up-and-coming neighborhood is the 3-bedroom residence housing the Kulkarni family. The vibrant home is an intimate space and has been designed as such with sparse furnishing and bright, lively touches. While the living and dining areas remain light-filled and anchored by a beautiful breakfast bar perfect for hosting, the […]
It is a 2000 Sq. Ft. 4bhk residential flat’s interior project at Surat. it’s one of our most special project because form very beginning, our client Mr. Jayesh Bhai Naik and his wife Mrs. Sonal Naik gave us full freedom to design and execute. They allowed us to showcase our creativity. It was naked flat […]
Every Home is a Temple – A Spiritual Beginning. In Indian living, a home is not just four walls—it is a temple where family, devotion, and harmony reside. Entrance The entrance of this 5BHK residence in Mumbai reflects exactly that: Warm Veneer panelling symbolising strength & grounding. An artwork of Lord Ram & Hanuman with […]
Transforming a 4,500 sq. ft. bungalow into a masterpiece is no small feat. But when the challenge revolves around reflecting the unique personalities and professions of a joint family, it transcends design—it becomes an artistic endeavour. This stunning renovation is more than just a reimagining of space; it is a story of how architecture, colour, […]
What makes House of Heart stand out isn’t a new gadget or flashy material, it’s the intention. Most homes today want to look perfect; this ultra modern home wants to feel perfect in the way comfort and memory make you feel perfect. This Ultra Modern Home Stands Out For Its Clean Lines And Thoughtful Planning […]
In the monsoon of 2023, our client came to us with a newly purchased 3 bedroom apartment of the recently launched Prestige Hillside Gateway Apartments in Kakkanad, Kerala. Similar to most apartments, this one too had limitations in space in terms of a flexible layout. On our first visit, the main requirement that our client […]
“The designers centered the design around creating a warm and tranquil sanctuary for a young couple, both doctors by profession—a cancer specialist and a dentist.” Their vision is a home that provides a soothing and relaxing atmosphere, offering a perfect retreat to unwind after the demands of their daily work, especially in the emotionally intense […]
The 36th Horizon offers a sweeping view of Mumbai’s ever-evolving skyline from its position as a mindful high-rise retreat perched on the 36th floor. Framing the chaos of the city in soft silence, this home covered in pastel colors strikes a delicate balance where urban energy stays outside, and a warm, grounded calmness thrives within. […]
In the modern house interior design of this residence, every detail tells a story of creativity and individuality. The contemporary wooden door, features exquisite black glass that adds a touch of drama and allure to the entryway, and a central metal rod accent in the safety door between those arches embraces the perfect blend of […]