Doing the interiors of a retail store is always a challenge as there are numerous colourful products to be displayed, limited time to finish up the interiors and a dozen technicals to be taken care off. The brief for the interiors of ‘Dharmachakra (DC)’; which houses women’s accessories, bags, footwear, and imitation jewellery; was to deliver the store within 40 days. This retail store offers a seamless experience of aesthetical purchase following a strict budget and making its interiors simplistic yet aesthetic.
This Retail Store Offers a Seamless Experience of Aesthetical Purchase | 27MM Collaborative
Visit : 27MM Collaborative
We felt the need to play extensively with extremely neutral tones, so that the interiors serve as a background for the brand’s stylist and colourful products.
To balance the overall white display shelves, juxtaposition of colour blocked boxes was done to add to the playfulness. These colour blocked boxes hold the ‘product of the month’ or the brand’s ‘best seller’.
Visual perceptions of surroundings are almost everything in a store design, so we created a variant height by playing with a curved ceiling at the entrance, making the space more welcoming.
Negative spaces act as positive influence for redirecting attention in any retail store, this store having an area of 525 Sq.ft, we made sure to smartly play with the negative spaces and placed mirrors in most of those places to avoid losing an inch of any display space.
Fact File
Designed by : 27MM Collaborative
Project Type : Retail Interior Design
Project Name : Dharmachakra (DC)
Location : Ghatkopar East, Mumbai
Year Built : 2023
Duration of the project : 40 Days
Project Size : 525 Sq.ft
Principal Architects : Ar. Parth Mehta & Ar. Kruti Mehta
Photograph Courtesy : Studio Abhishek Sawant
Firm’s Instagram Link : 27MM Collaborative
For Similar Projects >> An Inviting And Elegant Retail Experience
The project, titled the monolith studio, is a 1200 sq. ft. writer’s office in Madras, envisioned as a retreat that balances functionality with atmosphere. The client, a writer by profession, wanted more than a conventional workspace. His request was for an office that would nurture stillness and focus, while carrying just enough character to inspire […]
In the midst of Mumbai’s restless hum, where the city rarely slows, stands an apartment house that feels like a deep breath. A sanctuary where quiet luxury intertwines with the timeless philosophy of wabi-sabi, it celebrates subtlety, imperfection, and the beauty of restraint. This is not a house that shouts; it is one that speaks […]
Step into the open spatial layout of the head office of 7D Design Studio and you’ll sense it instantly this is not just an office. “Designers craft a living, breathing narrative—not just to build it, but to make it felt. They shape every wall, texture, and proportion like storytellers layering intention, philosophy, and the subtle […]
The clients, both working professionals in the IT industry, approached the design of their home with clarity and conviction. Their vision was a curated design that is elegant in a modern, sophisticated home with golden accents and a curated colour palette reflecting their style. A Curated Design And Clear Conviction Reflects The Client’s Vision In […]
In a city where every square foot comes at a premium, The Design Chapel has transformed a modest 2BHK house into a canvas of quiet sophistication and spatial ingenuity. The project exemplifies how minimal living, when executed with precision, can make a home feel not just larger—but infinitely more liveable. This 2BHK House Is A […]
“Minimal, Elegant, and Personal” — this guiding motto shaped the vision and execution of a smart space. This turns it into a calm and inviting retreat amidst the city’s constant hustle. The family’s primary wish was to have a space that felt soft, cosy, and nurturing while being highly functional for their everyday needs. “The […]
This Zen Home Reflects The Perfect Balance of Memory And Functionality. The residence was designed keeping in mind the unique personality of our client who believes in simple living and high thinking, and wanted an understated and uncluttered space. The overall design language was based in ‘mindful elegance’ with minimal yet functional elements that strive […]
In the modern house interior design of this residence, every detail tells a story of creativity and individuality. The contemporary wooden door, features exquisite black glass that adds a touch of drama and allure to the entryway, and a central metal rod accent in the safety door between those arches embraces the perfect blend of […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]
Indian homes place equal importance on pooja room door designs as they do on main door designs. With diverse and unique ethnic backgrounds, every family strives to reflect their personalities and identities in their designs. These identities can encompass religious or spiritual interests, local contexts, or other personal elements. This series of blogs, featuring 50 […]