Instagram is the most widely used social media platform. Brands and businesses are leveraging the popularity of this channel to grow their business. Instagram provides the ideal platform to share stunning videos and pictures of architectural projects, provide inspiration, and connect with customers. If you are an architect and are looking forward to sharing your portfolio among the masses, then you must learn to use Instagram effectively for your business.
This article shares seven practical tips for architects to increase brand awareness and acquire clients on Instagram. So, if you run an architectural firm, then read on!
Create A Business Profile
A business profile on Instagram is a primary requirement to be able to promote your work on the platform. A business account has a lot more features than a personal account. For example, with a business page, you will have access to analytics which will help track which type of content works the best for your page. This will guide you to improve and innovate your content according to your audience’s likes and interests.
A business profile also lets you advertise your services and posts on Instagram. You ensure that your projects reach the maximum number of people through advertising. Moreover, only business accounts on Instagram can add links to their stories. Therefore, you can attach links to redirect your audience to your website from where they can avail of your services. Also, it lets you share additional information like email address, location, contact number so that new clients can approach you without any hassle.
Leverage Visual Content
Users on Instagram are all for visual content, be it a photo or video. So, leverage this visual medium to boost your visibility. Over 40 billion photos and videos have been shared on the platform and over 95 million photos and videos are shared on Instagram daily. These Instagram stats are proof enough to convince you that Insta is a visual content-driven platform. So, show your creativity and showcase your designs through images and videos. Your content must captivate your audience’s attention to get the maximum traffic.
Instagram is a medium to connect personally with people. Instagram goes beyond posting just your projects which can be easily shown on your website. According to Instagram stats, photos with faces get 38% more likes than photos without faces. Post candid pictures of your staff doing fun activities; it is a great way to show the people behind your brand.
You can build brand awareness through Instagram Stories. You can share a photo, video, or links to your stories. You can further enhance them by adding hashtags, polls, music, questions, location, and much more. It is also a great way to interact with your followers and track their engagement with your content. Polls are a great way to get feedback from your viewers, and you can implement the feedback to design better content.
Posting At The Right Time
Content can make or break your profile, yet uploading your content is equally crucial. Remember you are uploading content for your audience. Then what’s the point if you upload posts when they are sleeping or busy at work? You must upload content when your target viewers are active. To make your posting schedule tension-free, use Instagram ‘Insights’. Instagram analytics gives you data regarding your followers, the region they are from, their age, the time when they are online, and much more.
Post content at different times of the day and see which timings work the best for your account. Of course, this posting schedule will vary for different profiles.
Work The Hashtags
Hashtags can help people discover your content and page. Therefore, use hashtags that are relevant to your niche. It is considered that posts with one or two hashtags perform the best. You aim to strike a balance between popular hashtags that make you the trend and use particular ones so that the right audience discovers your page.
Some popular hashtags for architectural accounts can be #buildings, #architecturephotography, #interiordesign, #construction, #design, #art etc. It is also essential to ensure that the hashtags suit the picture rather than generic ones.
Post 3D Renders
How do you make your profile stand out among other architecture accounts on Instagram? Everyone is posting stunning pictures and videos regularly on their page. So, what do you do? First, you can post 3D renders of your projects to showcase your design at its best. This will help attract new clients.
3D renders also prove to be helpful when most of your projects are under construction and you do not have the means to share your final vision yet. In such cases, 3D renders come to the rescue, and you can share with your audience what your design will look like once it is done.
Show Behind The Scenes
Instagram gives you the best way to build a one-on-one relationship with clients. Your viewers are as interested in your finished projects as behind the project’s scenes. So as an architect, you can show what goes on in the background, like creating designs, visiting sites, choosing materials, labor, etc. This also develops a level of trust with your potential clients.
What if you are currently not working on any project but have several projects lined up? In such scenarios, share sketches and paintings of your vision for the next design. Another tip is to take your audience on the construction journey. Instead of sharing images of your completed project, keep your viewers engaged by showcasing ongoing projects.
Engage, Engage and Engage
Yes, captivating pictures will attract the attention of Instagram users for a few seconds, and they might like the post and can even compel them to check your account. But how to get them to follow? Don’t just post pictures of your projects or sketches and designs. Instead, go deeper and offer your audience tips and architectural suggestions. Simply put, engage with them.
Build your profile so that users can leave a comment or pose questions. For example, you might find your prospective clients in the comment section of your posts. Therefore, it is essential to reply to people’s comments or direct messages to get new clients.
Engagement is, however, not limited to only the audience and clients. It is equally crucial to engage with people from your industry. Follow other architects, like and comment on their posts, collaborate with them. This will offer you increased exposure.
Instagram can be the perfect way to meet new clients if you are an architect and a platform to share skills and inspirations. But it is more than a platform to share your portfolio. Follow the seven tips we have communicated to utilize this social media at its best.