search
  • This Store’s Ambience provides a Tasteful Retail Trial Experience Through its Rigorous and Creative Interiors | Parekh Architects

    Sprawling across 1150 sq ft, India’s leading online discovery & trial platform ‘Smytten’ launched its first offline store in India at Gaur City Mall, Noida. First of its kind, the store’s ambience caters to the needs of millennials and Gen Z consumers by providing a tasteful retail trial experience.

    This Store’s Ambience provides a Tasteful Retail Trial Experience Through its Rigorous and Creative Interiors | Parekh Architects

    Visit : Parekh Architects

    Designed by Ahmedabad based firm Parekh Architects, the process of deriving the interiors for the store has been rigorous, creative and iterative. The key design intent centered around breaking the conventional aesthetics of beauty, grooming and fragrance stores and highlighting the miniature scale of the products offered by Smytten.

    The colour scheme of the store reflects the brand’s identity. The design of the layout allows the customers to have a swift, smooth and clean shopping experience.

    The products are laid out in various eccentric display elements with respect to different categories Smytten has to offer like ‘beauty and Grooming’, ‘Makeup’, ‘Food and beverages’ to name a few.

    The tessellated tetrahedron display modules, made out of MDF and coated with PU paint, provides an even display backdrop while also allowing to showcase products in clusters and fragments according to the brands.

    The tessellation display and the alcove display to its opposite end are designed to arch and form a spatial element within the overall space.

    The flooring strikes a balance through its color scheme and material palette; blue glossy organic epoxy floor provides a foreground to the matt grey floor spread across. The curvilinear center display table cladded with concrete laminate has concealed bins for make-up trials and compliments the organic
    epoxy flooring.

    For colorful products such as nail paints, circular rotating display systems are devised to make the choosing process creative and enjoyable.

    Apart from this, central circular display and walk in circular display system allows the customer to move around and have a glance at the product range Smytten has to offer. The wall at the end of the store is cladded with series of CNC cut MDF sheets with PU finish, projecting a silhouette of a perfume bottle through its undulations.

    The overall concept overlays a futuristic yet contemporary experience through a play of matt – metallic tactility. Moreover, the floor and fixture forms in the space don’t shy away from being organic and bold. The store catapults you to an imaginative world where the process of browsing, selecting and buying doesn’t feel like just another mundane task.

    Rapidly growing its footprint, the brand has sequentially unveiled stores in Indore and Ahmedabad and kiosks in Surat, Udaipur, Bhopal and Chandigarh.

    Fact File

    Designed by : Parekh Architects

    Project Type : Retail Interior Design

    Project Name : Smytten

    Location : Gaur City Mall Noida, India

    Year Built : 2022

    Duration of the project : 5 Months

    Project Size : 1200 Sq ft

    Principal Architect : Ar. Pal Parekh

    Team Design Credits : Ar. Pal Parekh & Devashish Pandya

    Photograph Courtesy : Parekh Architects

    Firm’s Instagram Link : Parekh Architects

    For Similar Projects >> This Retail Store Offers a Seamless Experience of Aesthetical Purchase

    This Zen Home Reflects The Perfect Balance of Memory And Functionality | STOA

    This Zen Home Reflects The Perfect Balance of Memory And Functionality. The residence was designed keeping in mind the unique personality of our client who believes in simple living and high thinking, and wanted an understated and uncluttered space.  The overall design language was based in ‘mindful elegance’ with minimal yet functional elements that strive […]

    Read More

    A Monochrome Theme And Minimalist Interiors Blend Perfectly In This Functional Home | The Concept Lab

    A Monochrome Theme And Minimalist Interiors Blend Perfectly In This Functional Home. “Tranquil Oak” is more than a home—it’s a reflection of our belief that a residence should be a serene, personal sanctuary. Thoughtfully designed with natural oak and fluid, sculptural forms, the space balances modern sophistication with the grounding calm of nature. A Monochrome […]

    Read More

    This Boho House Is A Confluence Of Rich Textures And Earthiness | Altitude Designs

    The client’s desire for a cosy and warm living space led us to explore the boho house theme, which is known for its relaxed, lived-in vibe, rich textures, and an earthy colour palette. To achieve this, we introduced several design elements that promote a soothing, harmonious atmosphere while infusing the space with character and personality. […]

    Read More

    This New York Style Residence Redefines The Client’s Design Aspirations | Concepto Studio

    They were looking to create a canvas that would resonate with the design aspirations of the young son who leans towards a modern and New York style aesthetic, while the parents’ preferences are more refined and polished. This New York Style Residence Redefines The Client’s Design Aspirations | Concepto Studio Living Room The living room […]

    Read More

    Neutral Colors Become The Backdrop To Highlight Timeless Neo-Classical Elements In This Residence | HS Desiigns

    What was once a conventional four-BHK has been gracefully reimagined into a generous three-BHK residence — one that prioritises spatial poetry over excess, character over conformity. This is not merely a redesign; it is a narrative of transformation, where timeless neo-classical elements and neutral colors quietly converse with the ease and openness of contemporary sensibilities. […]

    Read More

    This Heritage Home Gently Unfolds To Showcase A Story Of Materials & Memories | Envisage

    Editors’ Note – There is a quiet elegance in designs that respect heritage while allowing it to unfold like a story across every space. Advaita, designed by the team at Envisage, embodies this philosophy with a home that marries charming minimalism with the richness of Indian tradition. It is a Heritage Home that carries the […]

    Read More

    A Practical Design Blended With Modern Elegance Create This Balanced Home | PiNiK_The Architect’s Design Studio

    This 3BHK Residential Interior project, with a carpet area of 1400 sq. ft., features a meticulously reimagined layout. It enhances both aesthetics and practicality. A harmonious blend of functionality and design is seen in this residential interior project by PiNiK Design Studio. It exemplifies a seamless blend of modern elegance and practical design, creating a […]

    Read More

    Pastel Colors Add A Grounded Calmness In This Mumbai Home | TS Design Works

    The 36th Horizon offers a sweeping view of Mumbai’s ever-evolving skyline from its position as a mindful high-rise retreat perched on the 36th floor. Framing the chaos of the city in soft silence, this home covered in pastel colors strikes a delicate balance where urban energy stays outside, and a warm, grounded calmness thrives within. […]

    Read More

    Soothing Colors And Warm Interiors Stand Out In This Creative Home | Studio Twenty Two

    “Some spaces talk to you the moment you step into them, this space did exactly that. A vision that setup in my mind and I couldn’t shake it off. This, 1800 sq. ft. space is an airy apartment flat located in Baner, Pune. The space feels uplifting as natural light floods it throughout the day. […]

    Read More

    20 Designs For Kitchen Window Over Sink In India Homes

    When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]

    Read More
  • Top 20 Architects in Auroville

    This 3BHK Residence Combines an Old Structure with a Light and Airy Contemporary Addition | AS Design Atelier