search

This Shoe Boutique Translates Rich Legacy into the Space | Iram Boxwala Design Studio

Crimzon, a renowned Indian luxury footwear boutique label by designer Sonali Dalwani, has long been celebrated for its handcrafted shoe that beautifully blend international finesse with Indian flair. When tasked with designing their flagship shoe boutique in Kala Ghoda, Mumbai, our mission was to translate Crimzon’s values and rich legacy into a physical space that reflects the brand’s spirit of luxury, comfort, and craftsmanship.

This Shoe Boutique Translates Rich Legacy into the Space | Iram Boxwala Design Studio

shoe boutique

Bringing the Crimzon Vision to Life

Crimzon’s boutique was envisioned as a space that echoes the brand’s dedication to handcrafted luxury, creating a boutique that feels as custom-made as their shoes. Our design objective was to strike a balance between everyday shopping and an exclusive luxury experience, catering to the brand’s diverse clientele. One part of the store would be an approachable shopping area for casual purchases, while another would serve as a niche luxury zone where customers could sit, sample products, and customize their purchases.

However, the location presented some significant challenges. Housed in the historic Oricon House, the building came with structural issues such as leakages. A significant portion of the store is below ground level, which compounded the design difficulties. The ceilings were also quite low, requiring us to be creative with how we used lighting to enhance the space.

shoe boutique

A Full-Space Revamp with Customization at the Core

We first focused on enhancing the boutique’s facade to create an inviting entrance that reflects Crimzon’s luxury ethos. The facade required thoughtful consideration and design to overcome the building’s structural challenges. Given the old pipes at the back, we decided to conceal them using an Aludecor screen. We experimented with various patterns and designs, incorporating a decorative version of the Crimzon logo that we even modified specifically for this façade. This not only provided a sleek and modern aesthetic but also ensured that the boutique’s exterior was an inviting introduction to the luxurious experience awaiting inside.

Ambient Lighting

We had to tear down the entire 650 sq. ft. space, including the façade, and start from scratch. This allowed us to design every inch of the boutique with Crimzon’s ethos in mind. The space is as customised as their shoe-making process. To deal with the store’s low ceilings, we used a combination of ambient lighting techniques, installing cove lights around the beam areas and using strip lighting to softly illuminate the shoes. This not only maximised ceiling height but also created a warm and inviting atmosphere, shifting away from the harsh, bright lights commonly seen in retail stores. 

To allow the shoes to shine, we opted for a monotone palette with warm neutral tones of beige and brown. These colours complement the footwear, ensuring that the product is the highlight of the space. The flooring is a classic herringbone wooden pattern, and the walls are nanocoated in a beige finish, including the display shelves for a seamless, sophisticated look.

Designing the Floor Plan for Functionality and Flow

With two entrances, another design challenge was creating a cohesive flow for customers. We strategically placed the cash desk in the centre of the store to serve both entry points. We also divided the space into distinct zones. On one side of the desk is the more casual and everyday shopping area. Meanwhile, the opposite side hosts the luxurious customisation zone. 

This area features curved shelves that flow seamlessly into the space, creating an organic movement throughout. We also added a cosy seating area near the cash desk where clients can have meetings with the designers, design their pairs of shoes, go through swatch books, and examine samples. This thoughtful integration allows customers to engage in a personalised experience. Thus, ensuring that their journey in the boutique is as bespoke as the footwear they seek. The storeroom, a private zone, was tucked away in the left corner to maximise floor space. It also ensures functionality without interrupting the customer experience. 

Infusing Crimzon’s Core Values into the Design

Crimzon stands for integrity, insightfulness, dynamism, confidence, clarity, and fun—values that we consciously incorporated into the design. The store radiates confidence through its seamless layout and clarity with well-lit, well-organised spaces. To make it dynamic, we used earthy elements, including plants and decor pieces sourced from Indian brands such as Venjara, Fleck & more. These design elements add warmth and character. Meanwhile, the placement of decor between the shelves—particularly in the luxury zone—gives the space an air of sophistication and breaks up the display. Thus, allowing the shoes to stand out.

We aimed to create a space that feels warm, welcoming, and luxurious for clients who shop for special occasions. The boutique evokes a sense of heritage, paying homage to India’s craftsmanship while providing maximum comfort to Crimzon’s discerning clientele.

Traditional Opulence with Modern Sensibility

Crimzon has been a key player in luxury footwear since its inception in 2003. Every shoe is handcrafted for comfort, combining traditional opulence with modern sensibilities. For over 20 years, Sonali Dalwani’s brand has told a story of celebrating individuality through its shoes. Now, with this new store, Crimzon’s story continues, welcoming customers into a space that mirrors the brand’s commitment to quality and craftsmanship.

Fact File

Designed by: Iram Boxwala Design Studio

Project Type: Retail Design

Project Name: Crimzon

Location: Kala Ghoda, Mumbai

Year Built: 2024

Duration of the project: 3 Months

Project Size: 650 Sq.ft

Principal Architects: Iram Boxwala

Design Credits: Ankita Das

Photograph Courtesy: Yadnyesh Joshi

Clients: Crimzon & Sonali Dalwani

Contractors: ONS Enterprises

Design Consultant: Sanjiv Bajaj

Consultants for the Project: Laminates and Wooden Flooring by: Nileya Wall & Decor / Tiles and Stone by: Bellicosa Studio / Couches: Iram Boxwala Design Studio / Rug: Venjara / Centre Tables: Inmarwar Cushions and Fabric: D’decor / Facade Panels: Aludecor / Signage: The Signage

Firm’s Instagram Link: Iram Boxwala Design Studio

For Similar Project>> A Jewellery Boutique Designed With Modern Aesthetics That Exude Luxury 

Interior Classic Design Blends Elegance And Luxury In A Bustling City Apartment | Lunica Architects

Nestled within the vibrant pulse of a bustling city, this apartment unveils its narrative of ‘serenity amid chaos.’ Recently renovated, this residence exudes elegance and luxury, blending interior classic design elements with modern sophistication. Symmetry reigns supreme, evident in every meticulously crafted detail, from the walls to the furniture layout. Throughout the space, a palette […]

Read More

This Interior Design For Bungalow Showcases Simplicity And Seamless Flow | BlackCurve Design Studio

Nestled in a serene residential neighborhood, this modern minimalist bungalow is a testament to the power of thoughtful interior design for bungalow living, where simplicity, natural materials, and functionality converge to create a refined yet inviting living space. The architectural vision was to craft a home that embodies clean lines, warm textures, and a seamless […]

Read More

A Glass Roof Design Brings Light And Openness To A 40-year-old Structure | Cochin Creative Collective

In the city of Bangalore, we were presented with a modest, modern 40-year-old concrete structure nestled under the shade of a large rain tree. In typical urban plot typology, the building was fenced on both sides by adjacent buildings, leaving only the street in front and the sky above, free to grow into — a […]

Read More

Small Space Kitchen Design: 15 Smart Tips For Your Home

When designing a small space kitchen planners use smart solutions that help to save space and create a practical clutter-free kitchen environment for space and cooking things. A small space kitchen design can be very functional and beautiful if every inch is used and the right materials are selected. Having a small kitchen can be […]

Read More

The Traditional Indian Interiors Seamlessly Balances Tradition And Modern Living | Marigold Interiors

Our design philosophy is rooted in the belief that the essence of traditional Indian interiors can coexist harmoniously with contemporary design principles. By fusing the timeless charm of India’s cultural heritage with sleek modernity, we aim to craft spaces that evoke a sense of warmth, elegance, and soulfulness. The fusion of these contrasting elements results […]

Read More

A Minimalist Interior Design Style Shapes The Artistic Identity Of Alum Studios | Volume Design

In an era where content creation is at its peak, spaces that cater to photography and videography have become essential for artists, brands, and storytellers alike. The Alum Studios stand as a testament to the seamless fusion of form and function, embodying a minimalist interior design style that is both visually captivating and pragmatically flexible. […]

Read More

This Wood Home Interior Design Offers A Dialogue Between Human Touch & Environment | AN Architect

The project evolved with the aim to create more than just a home, to create a sensory experience. This residence, hence, isn’t just a place to live; it’s a space that allows you to feel its essence, offering a quiet dialogue between human touch and the surrounding environment, embracing wood home interior design. This Wood […]

Read More

One Sanctuary Redefines Grey Interior Design For A Bachelor Pad Aesthetic | AB Design

One Sanctuary is a uniquely designed apartment created as a private entertainment space for the client. Though the client is married, the space is designed with the aesthetic of a bachelor pad, featuring a sophisticated grey interior design intended for relaxation and hosting guests. The apartment features a one-bedroom layout with an attached washroom, a […]

Read More

This Transitional Style Interior Design Transforms Open-plan Space Into A Welcoming Home | KP Designs

The client was very keen on using subtle colours with lots of sunlight. This gave birth to a transitional-style interior design with an open-plan layout where the kitchen, dining, living, and entertainment rooms make one huge single space with private sleeping areas surrounding this. The heart of the house is a dining/breakfast counter that has […]

Read More

Crockery Unit Design: 25 Modern Ideas For Your Home

Looking to transform your dining space? A modern crockery unit design can be the key element for the upgrade! In addition to its usefulness, an ideal crockery unit design provides a less cluttered space, adds ease of access, and serves as a feature of your home. Recent innovations in design also allow you to adapt […]

Read More
  • This Corporate Interior Design Calls for Something Modern Yet Timeless | Line and Space

    Blending Modern Design with Mountain Aesthetics