search
  • This Retail Store Offers a Seamless Experience of Aesthetical Purchase | 27MM Collaborative

    Doing the interiors of a retail store is always a challenge as there are numerous colourful products to be displayed, limited time to finish up the interiors and a dozen technicals to be taken care off. The brief for the interiors of ‘Dharmachakra (DC)’; which houses women’s accessories, bags, footwear, and imitation jewellery; was to deliver the store within 40 days. This retail store offers a seamless experience of aesthetical purchase following a strict budget and making its interiors simplistic yet aesthetic.

    This Retail Store Offers a Seamless Experience of Aesthetical Purchase | 27MM Collaborative

    Visit : 27MM Collaborative

    We felt the need to play extensively with extremely neutral tones, so that the interiors serve as a background for the brand’s stylist and colourful products.

    To balance the overall white display shelves, juxtaposition of colour blocked boxes was done to add to the playfulness. These colour blocked boxes hold the ‘product of the month’ or the brand’s ‘best seller’.

    Visual perceptions of surroundings are almost everything in a store design, so we created a variant height by playing with a curved ceiling at the entrance, making the space more welcoming.

    Negative spaces act as positive influence for redirecting attention in any retail store, this store having an area of 525 Sq.ft, we made sure to smartly play with the negative spaces and placed mirrors in most of those places to avoid losing an inch of any display space.

    Fact File

    Designed by : 27MM Collaborative

    Project Type : Retail Interior Design

    Project Name : Dharmachakra (DC)

    Location : Ghatkopar East, Mumbai

    Year Built : 2023

    Duration of the project : 40 Days

    Project Size : 525 Sq.ft

    Principal Architects : Ar. Parth Mehta & Ar. Kruti Mehta

    Photograph Courtesy : Studio Abhishek Sawant

    Firm’s Instagram Link : 27MM Collaborative

    For Similar Projects >> An Inviting And Elegant Retail Experience 



    This Zen Home Reflects The Perfect Balance of Memory And Functionality | STOA

    This Zen Home Reflects The Perfect Balance of Memory And Functionality. The residence was designed keeping in mind the unique personality of our client who believes in simple living and high thinking, and wanted an understated and uncluttered space.  The overall design language was based in ‘mindful elegance’ with minimal yet functional elements that strive […]

    Read More

    A Monochrome Theme And Minimalist Interiors Blend Perfectly In This Functional Home | The Concept Lab

    A Monochrome Theme And Minimalist Interiors Blend Perfectly In This Functional Home. “Tranquil Oak” is more than a home—it’s a reflection of our belief that a residence should be a serene, personal sanctuary. Thoughtfully designed with natural oak and fluid, sculptural forms, the space balances modern sophistication with the grounding calm of nature. A Monochrome […]

    Read More

    This Boho House Is A Confluence Of Rich Textures And Earthiness | Altitude Designs

    The client’s desire for a cosy and warm living space led us to explore the boho house theme, which is known for its relaxed, lived-in vibe, rich textures, and an earthy colour palette. To achieve this, we introduced several design elements that promote a soothing, harmonious atmosphere while infusing the space with character and personality. […]

    Read More

    This New York Style Residence Redefines The Client’s Design Aspirations | Concepto Studio

    They were looking to create a canvas that would resonate with the design aspirations of the young son who leans towards a modern and New York style aesthetic, while the parents’ preferences are more refined and polished. This New York Style Residence Redefines The Client’s Design Aspirations | Concepto Studio Living Room The living room […]

    Read More

    Neutral Colors Become The Backdrop To Highlight Timeless Neo-Classical Elements In This Residence | HS Desiigns

    What was once a conventional four-BHK has been gracefully reimagined into a generous three-BHK residence — one that prioritises spatial poetry over excess, character over conformity. This is not merely a redesign; it is a narrative of transformation, where timeless neo-classical elements and neutral colors quietly converse with the ease and openness of contemporary sensibilities. […]

    Read More

    This Heritage Home Gently Unfolds To Showcase A Story Of Materials & Memories | Envisage

    Editors’ Note – There is a quiet elegance in designs that respect heritage while allowing it to unfold like a story across every space. Advaita, designed by the team at Envisage, embodies this philosophy with a home that marries charming minimalism with the richness of Indian tradition. It is a Heritage Home that carries the […]

    Read More

    A Practical Design Blended With Modern Elegance Create This Balanced Home | PiNiK_The Architect’s Design Studio

    This 3BHK Residential Interior project, with a carpet area of 1400 sq. ft., features a meticulously reimagined layout. It enhances both aesthetics and practicality. A harmonious blend of functionality and design is seen in this residential interior project by PiNiK Design Studio. It exemplifies a seamless blend of modern elegance and practical design, creating a […]

    Read More

    Pastel Colors Add A Grounded Calmness In This Mumbai Home | TS Design Works

    The 36th Horizon offers a sweeping view of Mumbai’s ever-evolving skyline from its position as a mindful high-rise retreat perched on the 36th floor. Framing the chaos of the city in soft silence, this home covered in pastel colors strikes a delicate balance where urban energy stays outside, and a warm, grounded calmness thrives within. […]

    Read More

    Soothing Colors And Warm Interiors Stand Out In This Creative Home | Studio Twenty Two

    “Some spaces talk to you the moment you step into them, this space did exactly that. A vision that setup in my mind and I couldn’t shake it off. This, 1800 sq. ft. space is an airy apartment flat located in Baner, Pune. The space feels uplifting as natural light floods it throughout the day. […]

    Read More

    20 Designs For Kitchen Window Over Sink In India Homes

    When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]

    Read More
  • This Elegant And Magnificent Apartment Interior Design Is The Epitome Of An Innate Flair For Luxury | HC Interior & Architecture

    A Bright 4bhk Apartment which is a Montage of Fine Aesthetics, Practicality and Comfort | Deepti Tangri & Associates