Doing the interiors of a retail store is always a challenge as there are numerous colourful products to be displayed, limited time to finish up the interiors and a dozen technicals to be taken care off. The brief for the interiors of ‘Dharmachakra (DC)’; which houses women’s accessories, bags, footwear, and imitation jewellery; was to deliver the store within 40 days. This retail store offers a seamless experience of aesthetical purchase following a strict budget and making its interiors simplistic yet aesthetic.
This Retail Store Offers a Seamless Experience of Aesthetical Purchase | 27MM Collaborative
Visit : 27MM Collaborative
We felt the need to play extensively with extremely neutral tones, so that the interiors serve as a background for the brand’s stylist and colourful products.
To balance the overall white display shelves, juxtaposition of colour blocked boxes was done to add to the playfulness. These colour blocked boxes hold the ‘product of the month’ or the brand’s ‘best seller’.
Visual perceptions of surroundings are almost everything in a store design, so we created a variant height by playing with a curved ceiling at the entrance, making the space more welcoming.
Negative spaces act as positive influence for redirecting attention in any retail store, this store having an area of 525 Sq.ft, we made sure to smartly play with the negative spaces and placed mirrors in most of those places to avoid losing an inch of any display space.
Fact File
Designed by : 27MM Collaborative
Project Type : Retail Interior Design
Project Name : Dharmachakra (DC)
Location : Ghatkopar East, Mumbai
Year Built : 2023
Duration of the project : 40 Days
Project Size : 525 Sq.ft
Principal Architects : Ar. Parth Mehta & Ar. Kruti Mehta
Photograph Courtesy : Studio Abhishek Sawant
Firm’s Instagram Link : 27MM Collaborative
For Similar Projects >> An Inviting And Elegant Retail Experience
Where Contemporary Elegance Meets Colour-Pop Charm Nestled in the heart of the city, this elegantly designed 3BHK residence by informe designs is a celebration of balance where contemporary sophistication is effortlessly layered with playful colour-pop elements. The result is a home that is not only visually stunning but also deeply personal and welcoming. Informé Designs […]
Where Vernacular Warmth And A Grounded Design Meet Contemporary Minimalism At Archgenesis, every project begins with a conversation—an evolving dialogue between client, context, and craft. This two-storey residence in the culturally rich town of Kumbakonam is a testament to that process. Designed for a family of three—a doctor, a yoga teacher, and their artist daughter—the […]
We are excited to share with you a new residential project by Weespaces, a Bangalore-based design studio helmed by Vinithra Amarnathan. Crafted as a final culmination place after the homeowner’s years of living in many different countries, this home echoes a modern, casual Californian hacienda that meets a simple earthy aesthetic and Indian rootedness. An Earthy […]
As urban cities become more crowded and organisations open to new opportunities, the notion of what characterises an “office” has gone through a considerable shift. The workplace is no longer a fixed environment. With not just walls and desks, it has transformed into a fluid, responsive ecosystem. It reflects the rhythm of a modern and […]
Designed for a family of four, this 3BHK apartment strikes a balance between openness and functionality. “The client presented a straightforward brief, rich with intent—design an open furniture layout in the common areas to allow flexibility, and create bedrooms that maximise storage while maintaining clarity and ease of flow.” The design approach, therefore, was to […]
In an age when life stretches easily across borders, a second home isn’t just a luxury — it’s a lifestyle. For a young Dubai-based couple, originally from Surat, their fluid design vacation apartment was never meant to be a quiet hideaway. Instead, the designers imagined it as a stage for living well — a place […]
Founded in 2021 during the peak of the COVID-19 pandemic, Duende Designs is the brainchild of Dhanshree, a qualified architect who transitioned layered textures into interior design with a vision to blend architectural sensibility with refined spatial experiences. With over a decade of practice in the premium and luxury interior segment, Dhanshree has carved a […]
Located in Baner, Pune in an up-and-coming neighborhood is the 3-bedroom residence housing the Kulkarni family. The vibrant home is an intimate space and has been designed as such with sparse furnishing and bright, lively touches. While the living and dining areas remain light-filled and anchored by a beautiful breakfast bar perfect for hosting, the […]
It is a 2000 Sq. Ft. 4bhk residential flat’s interior project at Surat. it’s one of our most special project because form very beginning, our client Mr. Jayesh Bhai Naik and his wife Mrs. Sonal Naik gave us full freedom to design and execute. They allowed us to showcase our creativity. It was naked flat […]
What makes House of Heart stand out isn’t a new gadget or flashy material, it’s the intention. Most homes today want to look perfect; this ultra modern home wants to feel perfect in the way comfort and memory make you feel perfect. This Ultra Modern Home Stands Out For Its Clean Lines And Thoughtful Planning […]