When Rahul and Rohit, founders of the bespoke menswear label, R&R, first approached us at Jetsons, their brief was simple yet ambitious: to create a retail store design that seamlessly embodied both ethnic and western wear, while exuding comfort, luxury, and a sense of quiet sophistication. The challenge lay in translating this multifaceted vision into a physical environment, one that was not only aesthetically compelling but also intuitively functional.
The design narrative unfolded with a focus on restraint and clarity. The designers carefully chose a subdued material palette to evoke a sense of understated elegance. They wrapped the entire space in a seamless, light beige concrete micro-topping—from floor to wall—creating a neutral yet warm canvas that allows the garments to take center stage.Curved walls and custom furniture with softened edges introduce a sense of fluidity, creating a cocoon-like environment that feels both intimate and expansive.
This Retail Store Design Embodies Comfort, Luxury, and Sophistication | Jetsons
One of the key challenges in the project was the spatial layout and display strategy. The space needed to accommodate an array of menswear, from structured sherwanis and tailored suits to safas and handcrafted shoes, without appearing cluttered. The solution: minimal but thoughtful display interventions.
Bespoke hanger rods, finished in matte antique brass, elegantly suspend from the ceiling for primary apparel displays and rise subtly from the floor for showcasing footwear. The designers created these rods for more than just utility—they fitted them with concealed down-throw lighting to delicately illuminate each garment and enhance the visual appeal of the collection.
Upon entering through a fluted glass door framed in matte black mild steel, the layout immediately reveals its considered approach. Two compact display hangers frame the right side at the entry, and a prominent main display anchors the central axis. The third hanger rests on the left wall which is the second main display. Accessory shelves—one doubling as a built-in seat—connect the entryway to the trial room, adding multifunctionality.
Trial rooms are discreetly tucked into the rear-left corner, ensuring privacy while remaining seamlessly integrated into the spatial narrative. Oversized 8-foot mirrors with perimeter lighting enhance the store’s volume and add drama to the fitting experience.
Furniture pieces are kept deliberately minimal and sculptural. At the center, mirrored modular tables form a large unit, paired with chairs and pouffes. Designed to accommodate both intimate fittings and larger group interactions, this flexible layout underscores the brand’s bespoke philosophy. Near the entrance, a billing booth finished in the same texture as the floor and walls subtly blends into the interiors.
In essence, the store unfolds as an immersive exhibit, an architectural envelope that elevates the user’s experience of tailored menswear. It is a space where Indian tradition and Western refinement find common ground, articulated through a vocabulary of contemporary minimalism and tactile luxury.
Fact File
Designed by: Jetsons
Project Type: Retail Store Design
Project Name: Seamless Surfaces
Location: Malad, Mumbai, India
Project Size: 250 Sq.ft
Principal Architect: Jeet Soneji
Team Design Credits: Sahil Shaikh & Jeet Soneji
Table Lamps: Harshita Jamthani Designs
Photograph Courtesy: Neelanjana Chitrabanu
Firm’s Instagram Link: Jetsons
For Similar Projects >> A Jewellery Boutique Designed With Modern Aesthetics That Exude Luxury
There is a particular kind of challenge that comes with designing a space that must feel like a home, but isn’t one. A guest house sits in an interesting in-between. It needs the efficiency of a hotel, the warmth of a home, and an identity entirely its own. When the brief for Serenity Suites landed […]
Project Guru Prasad began with a simple yet nuanced brief — to design a home inspired by Japanese aesthetics while maintaining a minimal and grounded sensibility. The 3BHK apartment, spread across 1350 sq. ft. of carpet area, became an exploration of form, material, and composition. Inside the 3bhk Apartment Where Japanese Aesthetics Meet the Quiet […]
Some homes are designed around a view. This home is designed around a fleeting evening moment, when the Arabian Sea sky turns saffron, rust and plum. That daily transition shapes Sea Between Stories, a 3,500-square-foot Bandra West apartment by The Concreate Story for Shantanu Powle and Saily Lad. Arabian Sea Apartment in Bandra Frames Moments […]
In the Bustling neighbourhood of Oberoi Sky City, Borivali, Mumbai, Quiet Opulence unfolds as a refined 1,100 sq. ft. residence that celebrates the beauty of Understated luxury. A Square Designs created the home as an exploration of contemporary Sophistication enriched by timeless classical influences. The design brings together elegant, inviting, and deeply personal interiors. Rather […]
Project 774 House is a thoughtful exploration of how compact spaces can feel layered, immersive, and deeply personal. Designed as a seamless blend of warmth, functionality, and character, the home balances aesthetics with practicality while ensuring every space carries its own identity within a cohesive design language. The Compact Spaces In This Home Are Designed […]
In the pulsating heart of Gujarat, India, where the shimmer of the ‘Diamond City’ meets the rich tapestry of the ‘Silk City’, Surat has preserved its legacy of craftsmanship across generations. Amidst the precision of diamond cutters and the rhythmic hum of textile looms, the homeowners’ story began. They were not merely entrepreneurs but inheritors […]
Perched on the ninth floor of a high-rise apartment in Pune, this 1,600 sq. ft. apartment opens to sweeping views of the city’s tekdi, the tree-lined hills that define its horizon. For its owners, a lawyer couple with demanding careers and a shared love for travel, the view was the home’s greatest luxury. For the […]
This home is a thoughtful expression of the modern interior design style, infused with creative and personalised touches that make it both distinctive and inviting. Every material, colour, and finish has been carefully curated to achieve a sense of timelessness, with a clear emphasis on balance and harmony. The muted colour palette seamlessly extended across […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]
In Indian homes with dynamic spaces, identification of standard interior door dimensions can have a positive impact on space optimization. First impressions matter, right? Beyond spaces inside the homes, doors carry long-time impressions through various panel sizes, intricate details, and more. While most of us remember the material and design, we tend to forget the […]