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Silk Route Shows How Beige Interior Design Can Elevate a Luxury Experience | J+AM Storey Architects

Silk Route is a refined embodiment of contemporary luxury, crafted as a premium beauty studio in New Delhi by J+AM Storey Architects. This 1500 sq. ft. space harmoniously blends sculptural design with immersive elegance, offering a serene and sophisticated setting for high-end makeup artistry. With custom elements, a serene beige interior design palette, and meticulously curated materials, the design elevates not only the aesthetic but also the experiential quality of the space—creating an environment that is both functional and emotive. It stands as a testament to the transformative power of well-crafted interiors, where every detail supports a seamless, elevated beauty experience.

Editor’s Note: “Silk Route is a space where light flows like fabric, defined by organic curves and calm. The neutral palette becomes a canvas of material and emotion, where luxury feels comforting. Designed for moments of pause and presence, the space invites you to experience beauty while offering serene moments.” ~ Anusha Sridhar

Silk Route Shows How Beige Interior Design Can Elevate a Luxury Experience | J+AM Storey Architects

Silk Route draws from the language of fluidity and grace, where architectural curves envelop the space in a sense of movement and calm. The monochrome palette of white and beige amplifies the purity of form, offering a neutral yet powerful backdrop that emphasizes the tactile and sculptural quality of the space.

beige interior design

The design transcends traditional studio norms to create an immersive environment that feels both elevated and emotionally resonant.

beige interior design

Design Goals

  • Establish an elegant, high-end visual identity for a premium makeup studio
  • Integrate seamless transitions between aesthetics and functionality
  • Enhance user experience through refined materials, curated lighting, and spatial clarity

Material & Elements Palette

Palette: Minimalistic white and beige tones evoke calm and timelessness.
Flooring: Microscopic seamless finish offers a clean, continuous base.
Furniture: Custom-built for ergonomic comfort and stylistic cohesion.
Lighting: Decorative brass pendant fixtures add warmth and sculptural drama.
Feature Element: A striking white artificial tree introduces an artistic, central focal point.
Textures: Metal curtains, curated mirrors, and art pieces bring tactile richness and visual depth.

Spatial Flow & Detailing

  • Graceful curves guide the eye and unify ceiling and wall planes for spatial harmony
  • Strategic use of mirrors and metallic elements to enhance light, depth, and reflection
  • Thoughtfully zoned areas—makeup stations, waiting, changing room, head wash area, bridal room, private cabin & consultation photo-shoot area—are visually and spatially coherent.
  • Multi-layered lighting design sets the mood while spotlighting architectural features and key activity zones

Final Experience & Visual Impact

Mood: Tranquil, luxurious, and understated.

Client Impact: Transforms the act of beauty service into an elevated, boutique experience. Silk Route offers a minimalist yet emotionally rich environment—where luxury lies in the details, and every element contributes to a serene, high-design narrative.

Fact File

Designed by: J+AM Storey Architects

Project Type: Make-up Studio

Location: New Delhi

Built-up Area: 1500 Sq.ft

Principal Architects: Ar. Jaanshi Bhatia & Ar. Amit Bhatia

Photograph Courtesy: Bharat Aggarwal Photography

Firm’s Instagram Link: J+AM Storey Architects

Firm’s Facebook Link: J+AM Storey Architects

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