The retail space for ‘The White Teak Company’, a lighting & home décor store, at Parel – Mumbai is an attempt to look at geometries, in solid against its own wire-frame version. Arches have been used in wire-frame, projected panels and surfaces in various finishes to contrast & complement each other. The idea is reinforced with the use of a grey palette both in texture & flat finishes to create a subtle contrast between surfaces.
Retail Space For ‘The White Teak Company’, A Lighting & Home Décor Store | Choreography of Spaces
visit : Choreography of Spaces
The double height entrance, flanked by the staircase leading upto the mezzanine, is lit up with a bold black and white striped floor and a pop of colour coming in from the rust finished arches.
The main challenge here was to display a self-illuminating product, lights, and lots of them. Hence a simple strategy of hide & reveal was used to control the number of lights visible at once.
The arched panels and the display units further help in defining space for individual products. Display panels have also been used to divide the store into sections and define the circulation.
The material palette is infused with a striking black & white stripe flooring, rust colored stucco finish walls and loose furniture which are color blocked in blue & green. Mirror walls have been used to make the store look broader.
An undulating, monolithic display table or a stack box which floats on pin legs is a prime mode of center display which creates a unique way of displaying products at different levels.
Fabric panels have been used to create layers that reveal the store in stages. The translucency of the fabric creates a sense of curiosity that draws the customer further into the store. The pleated fabric panels create a dramatic background for the products.
Mezzanine is divided into bays by the existing truss with low height clearance. This floor also includes the pantry and store room .
We see a lot of retail spaces documented with no or minimal products so it is hard to understand how the space created would respond once the products come in. All the product on display gives a true sense of the space created.
We strive to create interesting yet not overpowering envelopes so that the self-illuminating product – ‘LIGHTS’ are always in prime focus.
FACT FILE
Designed by : Choreography of Spaces
Project Type : Retail Interiors
Project Name : The White Teak Company
Location : Parel, Mumbai
Year Built : 2021
Duration of project : 6 months
Project Size : 5000 sq.ft
Principal Architect : Gaurav Sareen
Team Design Credits : Fathima Shafna & Smriti Jha
Photograph Courtesy : Photographix
Firm’s Website Link : Choreography of Spaces
Firm’s Instagram Link : Choreography of Spaces
Firm’s Facebook Link : Choreography of Spaces
For Similar Projects >>> EVOLVING RETAIL DESIGN THAT REIMAGINES CULTURAL TOUCHPOINTS
We designed this home in modern Indian Minimalist style with Mid-Century Modern influences and bespoke interiors. The clients wanted a cosy and inviting classical interiors that exude warmth and sophistication. Blending modern functionality with Indian craftsmanship and earthy aesthetics, all while keeping the space open and airy. We have taken inspiration from Indian homes from […]
Editor’s Note – Soft tones, fluted glass, and a neutral palette set the tone for this reimagined workplace by The Raw Project. Blending modern minimalism with functionality, the raw design ensures the office feels more than just a space to work, it becomes an environment that inspires efficiency and comfort. Clean forms and subtle colours […]
This residence adopts a material-driven narrative, rooted in the belief that design evokes emotion. It’s a home of crafted contrasts—where soft, sculptural forms interplay with raw, tactile finishes, creating a sensorial dialogue throughout. Each zone is curated as a lived-in composition, blending expressive aesthetics with daily function- never designed as a static showpiece, but as […]
A 3000 sq. ft. luxury Penthouse designed in 100 shades of monochrome greys, the clients did not really mind the spaces being darker as the 4000 sq. ft. penthouse was very well lit naturally, apart from having gorgeous views into a valley. We decided to use the entire palette of Greys and only shades of […]
The concept in mind while designing the space was – Connection to Nature. The brief given by the client just said – make it look warm and earthy. While designing each space, we made sure to use natural materials and finishes in combination with warm tones. Designed to fulfill the needs of a young couple, […]
“Some spaces talk to you the moment you step into them, this space did exactly that. A vision that setup in my mind and I couldn’t shake it off. This, 1800 sq. ft. space is an airy apartment flat located in Baner, Pune. The space feels uplifting as natural light floods it throughout the day. […]
In the past few years, a quiet yet powerful shift has been shaping residential design. There is a revival of independent villas with an emphasis on sensitivity to create a harmonious home. These projects have evolved beyond renovation into acts of preservation. Their architecture respects the bones of the past while embracing the clarity of […]
Designer Bhumika Redkar, an Interior designer and stylist from BRS Design Co., recently completed a 3,800 sq. ft. tropical design home in Kalyan, Thane. The designers crafted this home for a hospitable family with a strong emphasis on welcoming guests and hosting gatherings. Known for their warmth, the couple embraces visitors of all age groups […]
The Varnam Edit is a deeply personal 3,000 sq. ft. south Indian home design residence located in Adarsh Premia, Banashankari, Bangalore. It is designed by Swati Seraan and her team at By The Riverside for a remarkable mother-daughter duo, Mrs. Bhagya Devi and Ms. Kavya. This South Indian Home Design Is An Epitome Of Comfort […]
In a quiet pocket of Mumbai, within the city’s layered urban fabric, an ancestral home long remembered has found its way into the present. Architect Rajesh Atha Studio’s latest 1,200-square-foot residential project introduces Hindustani Hygge, a design philosophy that reinterprets ancestral spatial principles like the aangan and verandah for contemporary apartment living. Travel A Journey […]