HSJ jewellery Showroom Interior Design by RMDK | Lucknow
Located in the heart of the historic city of Lucknow, HSJ is an age-old jewellery brand that exudes grandeur. The Delhi based architectural practice, RMDK, in collaboration with I’m The Centre for Applied Arts, translated their opulent-yet-subtle designs into a dazzling retail experience that appeals to a wide range of audience.
Deepak Kalra assisted by Shifaa Kalra lead a team to design the one of its kind retail space, spread over an area of above 10,000 sq. ft., covering two levels. The ground level is demarcated for Gold and the upper level for Diamond and Silver products. A 2.5 m drop in the ground level has been utilised to create a part basement which appears as a stilted ground level at the entrance facilitating parking and entrance lobby.
Built as an introverted vault, the solid sandstone façade makes a bold statement with an elegant surface detailing in gold steel. The entrance is marked by a delicately detailed 30 feet high glass door, allowing a glimpse inside generating curiosity.
It opens into a reception area with a customised elliptical red glass elevator wrapped by the spiral staircase as an iconic centrepiece. The path to the elevator has been pronounced by colourful floor inlays, inspired by traditional Meenakari craft, replicated on the roof reflecting the brand’s eclectic design style.
The elevator opens into a lobby area on every floor with an illuminated ceiling installation, seen through the main entrance, creating a strong visual element.
Built as an introverted vault, the solid sandstone façade makes a bold statement with an elegant surface detailing in gold steel. The entrance is marked by a delicately detailed 30 feet high glass door, allowing a glimpse inside generating curiosity. It opens into a reception area with a customised elliptical red glass elevator wrapped by the spiral staircase as an iconic centrepiece.
The path to the elevator has been pronounced by colourful floor inlays, inspired by traditional Meenakari craft, replicated on the roof reflecting the brand’s eclectic design style. The elevator opens into a lobby area on every floor with an illuminated ceiling installation, seen through the main entrance, creating a strong visual element.
Every element in this retail space is detailed as a piece of jewellery. Each display section has been designed according to the product range.
These individualistic display systems ensure each jewel stands out while getting its own space to celebrate the craftsmanship of the deluxe products.
Even the lighting spectrum is customised to enhance the product range in respective zones.
Plush furniture and chandeliers have been detailed to look like installations that reflect the essence of the exhibits. The colour palette eloquently binds these elements while niftily complementing and enhancing the displayed products. The tonal variations are softened with neutrals like charcoal and deep brown to create highly articulate spaces.
The Boutique Gold Section sees a predominant use of hues of reds. A 40’ by 40’ hand painted ceiling lends a theatrical touch to an otherwise silent space.
Each ornate display frame is designed to look like an antique maestro painting, adding to the opulence of the jewellery. The Daily Wear Gold Section follows a simpler colour scheme of white and gold with the reception feature wall inspired by pearls.
The diamond section uses hues of Blue. The semi-precious stone counters along with the bull’s eye arch display and white origami floral displays convert each product into a work of exhibit.
The silver section in hues of Purple, is designed in a minimal language to accommodate the mass and chunkiness of silverware while enriching the whole retail experience. HSJ Lucknow is a balanced mix of traditional and contemporary that exudes lavishness and warmth, perfectly embodying the concept of ‘where art meets luxury’.
Designed by Ravish Mehra Deepak Kalra (RMDK) Team Credit by Deepak Kalra, Shifaa Kalra, Aarushi Kalra, Karishma Ahuja, Preeti Negi, Devansh Das, Pranay Sharma and Soni Rawat. Furnitures by Punam Kalra, I’m the Centre for Applied Arts Photography by Ankush Maria
Some client relationships evolve into lasting partnerships, and this residence reflects that journey. Nearly a decade after designing their first home in 2017, the family entrusted us once again to create a new chapter for their evolving lives. The new home reflects how their lives have gracefully evolved over the years. Located in the heart […]
There is a moment, standing beneath the triple-height volume of this Bengaluru home, when the retractable sunroof slides open and the sky simply becomes part of the room — and everything this space set out to achieve suddenly makes complete, irreducible sense. Crafted by Deena Rodrigues & Nicole David for a multigenerational family, and executed […]
Editor’s Note: Some homes reveal their character slowly, through details that invite you to look a little closer. This Mumbai apartment brings together marble, veneer, textured plaster, mother of pearl, stone, and fabric to create a home that feels luxurious yet deeply personal. An artificial skylight transforms the entrance, while layered living spaces balance graphic […]
Some homes are designed to impress. Others are designed to be lived in. Legacy Home belongs firmly to the latter. It celebrates everyday rituals, evolving lifestyles, and the quiet beauty of spaces that feel deeply personal. Spread across 2,000 sq. ft. in Andheri West, Mumbai, this eight-month renovation transformed a jodi apartment from the ground […]
Every home has a story, and Project Prarabdh is one that unfolds gently through curves, textures, soft tones, and thoughtful details. Designed for a family that values calmness, warmth, and functional simplicity, the project brings together minimal aesthetics and expressive craftsmanship. From the entrance to the kids’ room, each space follows a quiet rhythm. Curves […]
In the pulsating heart of Gujarat, India, where the shimmer of the ‘Diamond City’ meets the rich tapestry of the ‘Silk City’, Surat has preserved its legacy of craftsmanship across generations. Amidst the precision of diamond cutters and the rhythmic hum of textile looms, the homeowners’ story began. They were not merely entrepreneurs but inheritors […]
This home is a thoughtful expression of the modern interior design style, infused with creative and personalised touches that make it both distinctive and inviting. Every material, colour, and finish has been carefully curated to achieve a sense of timelessness, with a clear emphasis on balance and harmony. The muted colour palette seamlessly extended across […]
When you walk into a room, what’s the first thing you notice in the interiors? The furniture, the walls, or the ceiling? Often overlooked, the ceiling plays a significant role in defining the ambiance of a room. If you’re looking to add some flair, sophistication, or a modern touch to your living room, false ceiling […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]
In Indian homes with dynamic spaces, identification of standard interior door dimensions can have a positive impact on space optimization. First impressions matter, right? Beyond spaces inside the homes, doors carry long-time impressions through various panel sizes, intricate details, and more. While most of us remember the material and design, we tend to forget the […]