A Contemporary Approach to Jewellery Retail Dia Colour by Group DCA
Dia Color is one of the finest contemporary jewellery designers in India, specializing in handcrafted jewellery pieces that possess a unique character and personality of their own. Every inch, every cut is skillfully crafted by some of the world’s most gifted artisans.
With a one of its kind flagship store at the Emporio Mall in New Delhi designed by group DCA, the store attempts to create a new benchmark in the design of Jewellery Retail Stores. Enabling a contemporary approach to the traditional jewellery retail format of sitting across the table, the 1800 sq. ft. space has been designed and planned with an emphasis on creating private zones for the transaction. Customers don’t just get attracted by amazing jewellery collection, they need more than that and to drag them into the store; the overall decor of the store is essential. Unless the jewellery collection is displayed in an organized and attractive manner, browsing typically becomes tedious, more so for the exclusive pieces.
Keeping these factors in mind, group DCA has elegantly designed niche displays that look subtle, yet maintain the overall rich look of the store, while showcasing the jewellery pieces. At the same time, the customers are led into a virtual circulation that facilitates ease of browsing the jewellery from close quarters, yet maintaining security with elegance. The strong room is located unusually in the centre of the boutique; hence creating 2 private zones for selling on either side of the store.
The materials used are very light and basic in nature, reminiscent of the old limestone plaster which is accentuated with black and gold in small dosage. The mirrors on the ceiling add a new dimension to the boutique.
ABOUT group DCA: An award-winning, nationally and internationally acclaimed, group DCA is a multi-disciplinary design firm, based out of New Delhi. With its unique ethos of Dream. Design. Discover. Deliver, it is a synthesis of DCA Architects and DCA workshop that weave divergent design concepts into practice, providing services in Architecture, Interior design and Design Coordination across a wide range of building types including Workspaces, Residences, Retail and Hospitality. Since its inception in the year 1996, group DCA has been focused in its approach as a skilful balance of talent, experience and hard work. Spearheading group DCA are architects Amit Aurora and Rahul Bansal, who through their individual expertise have contributed towards the firm’s robust image in the design industry. Their accolades include being Jury members for acclaimed awards and competitions and also being enlisted among the Grandmasters of Design and ‘The Design Powerlist’ along with having been chosen among the 10 most sought-after workplace design professionals in the country.
Amit Aurora B.Arch., SPA New Delhi (1993) Architect Amit Aurora’s expertise lies in designing for the longevity of design aesthetic and functionality while being able to create the required balance without any excesses of design elements. Amit believes that he may not be the creator of trends, but perceives shifts early enough such that the design has a durable invocation. As an architect and designer, his work is exemplary and creates a statement in the way he puts elements together.
Rahul Bansal B.Arch.(Gold Medalist), SPA New Delhi (1993) At Group DCA, Rahul Bansal pioneered the implementation of stores for global luxury brands in India. Via research and collaboration, the objective is to always create value through design that maximizes the project’s complete potential. Focusing on detail and material exploration and practising cost-effective design while achieving luxury is his strong suit. Under his supervision, the DCA workshop has successfully delivered projects for various luxury brands such as Rolex, Versace, Longines, Chanel, Tom Ford, Bally, Breguet, Gucci, Bvlgari, Cross etc.
The tartness of berries and the zest of lime. Icy, invigorating, and its texture is a fine crossover between granular and velvet. Here’s a legendary sorbet, a showroom design interior, duo packing a punch as one saunter through sunny lanes in faraway lands and, interestingly, an equally delectable palette as it washes over the canvas of […]
The exciting challenge presented to us was from a wonderful family of six, consisting of a couple, their two kids, and their parents, making it a 6 bedroom house design. The objective was to create an interior that exuded grandeur and modernity. Each room was tailored to match the preferences of its intended user, creating […]
The design brief for this apartment, spanning 1300 sq. ft. house design, aimed to create an open, inviting atmosphere with plenty of natural light. The clients, who have demanding jobs, wanted a home that offered comfort and tranquility, where they could unwind and enjoy life’s simple pleasures. The goal was to design an efficient, functional […]
The micro-condo project, nestled within the vibrant urban environment of Pune, presented a unique design challenge that required a thoughtful approach to space and aesthetics. Our task was to transform a 2BHK builder-finished apartment, which unfortunately felt devoid of warmth and personality, into a welcoming and inviting home for a young couple. The challenge for […]
In the heart of a bustling city, a 500 sq. ft. office space breaks away from traditional rectangular layouts, embracing a circular design that seamlessly integrates curves into every corner. This modern office with curved ceilings, designed by SGA+IKS, is a testament to the power of unconventional design to create inspiring and functional workspaces. The […]
Step into Andrade’s, an 850 sq ft 2BHK flat that’s a vibrant testament to Studio Homzstead’s signature bohemian eclectic style interior. This isn’t just a home; it’s a curated collection of personality, where every corner whispers a story. Andrade’s Home Is A Vibrant Showcase of Bohemian Style Interior | Studio Homzstead Living Room The journey […]
This property is located in Prestige Silver Springs, Akkarai, one of the most highly rated villa communities in Chennai. The beauty of this space lies in its proximity to the ECR beach, just a few meters away. The locality offers a serene and peaceful environment, away from the noise of city life. The property spans […]
Classic grandeur and contemporary sensibilities merge seamlessly in this picturesque luxury classic house design. Located in Alipore, one of Kolkata’s most upmarket localities, this duplex was a renovation project by A Square Designs by Ajay Arya. A departure from his signature style of contemporary modern homes, this project, offering a smorgasbord of possibilities, was a […]
Madhuvan is a thoughtfully designed 4BHK apartment in Ahmedabad, Gujarat, spanning 1800 sq. ft., which represents a seamless blending of modern minimalism with cultural sensibility, creating a calm and sophisticated home for a young couple, their parents, and grandmother. This simple design interior project is a narrative of balance—between muted simplicity and vibrant accents, a […]
This residential development conveys spaciousness and lightness with its open layout, functionality, bespoke furniture, and understated elegance. From the entrance to the farthest corner of this home interior style, the number of arches seamlessly integrates into various design elements. Thus, serving as a unifying feature and subtly enriching the narrative of the home. Editor’s Note: […]