The design of this apparel store creates a strong expression through spaces. The design brief was to design an apparel retail with the western wear product being the main highlight. This by itself led to a minimalistic approach towards designing this space. The site lies in the basement so it triggered the thought of creating an underneath layer – a pocket.
Apparel Store Creates A Strong Expression Through Spaces | Projected Rays
Thus, the cave concept visualises a seamless volume with the displayed product being the protagonist. The idea was to drape the walls around the display. Thus, this also makes this 1200 sqft space seem much larger.
A retail store with curvilinear walls and ceiling gives a modern cave experience. As a result, it is a unique and exciting concept for shoppers. The curved walls and ceiling create an immersive and intimate atmosphere. Thus, it draws customers in and encourages them to explore the space.
By continuing the feel of the display area into the changing rooms, we tried to create a sense of consistency and coherence throughout the space.
To complete the cave experience, use of earthy tones for the walls and ceiling creates a cohesive, natural look and feel throughout the space. The use of lime textures on the walls further enhances this uninterrupted visual experience.
By using the same concept we tried to create a sense of enclosure and privacy for customers while also tying in with the overall aesthetic of the display area.
The displayed products have in a way enhances the continuity of the atmosphere. Use organic curvilinear shapes that complement the walls and ceiling. By integrating these shapes seamlessly display systems become part of the overall aesthetic, rather than distractions.
Ultimately, the goal of any retail space is to create an engaging and memorable experience for customers. We feel this approach effectively balances functionality with aesthetic appeal, resulting in a unique and engaging retail environment tailored for a western wear display. It ensures that the focus remains on the products themselves, with the display elements serving to accentuate their appeal.
The central display stands have a curved, organic shape that resembles the outline of an amoeba, and are typically made of metal. They are placed in the middle of the store and serve as both functional displays for products and artistic sculptures that enhance the overall aesthetic of the space.
The organic shape of these display stands mimics the natural forms found in the environment, creating a more organic and fluid feel within the store.
This can help to make the space more inviting and visually interesting, and can also help to draw the eye towards the products being displayed.
However following this design language was a task due the constraint of the existing beams and the low ceiling height. Thus, the details were figured out to treat the beams and intersection of surfaces with cove lighting. This led to the articulated flow of the ceiling.
The right lighting enhances the cave-like atmosphere. Use of soft, warm-toned lighting to create a sense of intimacy and highlight the curvilinear walls and seamless junctions.
Fact FileDesigned by: Projected Rays
Project Type: Retail Interior
Project Name: ITARAA
Location: Panchkula (Chandigarh)
Year Built: 2023
Duration of the project: 2 Months
Project Size: 1200 Sq.Ft
Principal Architect: Ar. Rohan Jain
Color Palette for each area/space: LIME BEIGE TEXTURES
Photograph Courtesy: Vaibhav PassiProducts/Materials/Vendors: Finishes – LIME / Wallcovering / Cladding – POP PLASTER / Sanitaryware – JAQUAR / Flooring – SIMPOLO TILESConsultants for the Project: Interior Designers – PROJECTED RAYS / MEP & HVAC Consultants – DAIKEN / Interior Styling– PROJECTED RAYS
Firm’s Instagram Link: Projected Rays
For Similar Projects >> This Retail Store Offers a Seamless Experience of Aesthetical Purchase
In the dense urban fabric of Ahmedabad, Sukoon emerges as a home shaped not by a rigid brief, but by the personalities of the family who would inhabit it. Spanning 2500 sq ft, the residence is envisioned as a sanctuary—an environment that softens the noise of the city and replaces it with quiet refinement, tactile […]
“Bare Beauty” is the celebration of intentional emptiness, raw materials, honest form, and natural imperfections. It is a design philosophy that strips away the excess to uncover beauty in what’s left behind — in the bare walls, quiet corners, raw textures, and subtle light. HNine designs Who says white is boring? This home is a […]
A blissful way of living here, in this home for a month or two. “Give us a place that’s cozy, warm, and complete with all the necessities — simple to enjoy, easy to maintain.” This was the guiding thought behind the creation of this holiday house: a retreat designed for a family to unwind, reconnect, […]
Some designs feel like a true form of art. The same can be said about this 4BHK designed by Design Studio Associates. From warm textures and muted tones to clever functionality, every room here feels like a chapter in a story that’s stitched together with elegance and ease. “The aim was to design a home […]
Located in Vadodara, this 4BHK residence spans an ample 1692 square feet, with modern comfort can harmonize with rich Indian artistry and traditions. Generous space, thoughtful planning, and creative detailing give the home its distinctive character, with every room weaving together color, craftsmanship, and custom accents for a sophisticated yet deeply inviting environment fit for daily […]
An Urban Family Alcove Nestled in the heart of Nashik, this 3BHK city home residence, designed by PiNiK_The Architect’s Design Studio, is a refined reflection of serene sophistication, blending tactile textures, natural palettes, and curated detailing. Crafted for a family seeking timeless design with contemporary functionality, every space within this home unfolds as a sensorial […]
Aangan, a 4BHK residence in Whitefield, Bangalore, beautifully balances cultural design with modern sensibilities, creating meaningful spaces for every generation. Rooted in the spirit of the wada, the design reinterprets traditional elements like intricate woodwork, earthy textures and regionally inspired art in a fresh, contemporary language. The Cultural Design Of This Bangalore Home Balances Culture And […]
The Portrait House redefines the idea of joint family living, blending classical refinement with modern comfort. This 2900 sq.ft. home designed frames the story of three generations under one roof through timeless design and heartfelt detail that celebrates both individuality and togetherness. This Home For A Joint Family Blends Classical Design And Modern Comfort | […]
The design style of this luxury flat is predominantly contemporary, offering a perfect blend of comfort and sophistication. The space features expansive floor-to-ceiling windows, allowing an abundance of natural light to flow seamlessly throughout. Natural materials such as marble, wood, glass, and metal are thoughtfully incorporated, creating a refined yet inviting atmosphere. Warm textures and […]
Nestled within the vibrant neighborhood of Agrawal Palazzo in Borivali, Urban Zen is a 1200 sq. ft. 3BHK residence envisioned as a calm refuge from Mumbai’s relentless pace. Designed by Maitri Doshi, Founder and Principal Designer of Msttudio. The home is a study in restraint, mindfulness, and modern contemporary expression. It celebrates the poetry of […]