The design of this apparel store creates a strong expression through spaces. The design brief was to design an apparel retail with the western wear product being the main highlight. This by itself led to a minimalistic approach towards designing this space. The site lies in the basement so it triggered the thought of creating an underneath layer – a pocket.
Apparel Store Creates A Strong Expression Through Spaces | Projected Rays
Thus, the cave concept visualises a seamless volume with the displayed product being the protagonist. The idea was to drape the walls around the display. Thus, this also makes this 1200 sqft space seem much larger.
A retail store with curvilinear walls and ceiling gives a modern cave experience. As a result, it is a unique and exciting concept for shoppers. The curved walls and ceiling create an immersive and intimate atmosphere. Thus, it draws customers in and encourages them to explore the space.
By continuing the feel of the display area into the changing rooms, we tried to create a sense of consistency and coherence throughout the space.
To complete the cave experience, use of earthy tones for the walls and ceiling creates a cohesive, natural look and feel throughout the space. The use of lime textures on the walls further enhances this uninterrupted visual experience.
By using the same concept we tried to create a sense of enclosure and privacy for customers while also tying in with the overall aesthetic of the display area.
The displayed products have in a way enhances the continuity of the atmosphere. Use organic curvilinear shapes that complement the walls and ceiling. By integrating these shapes seamlessly display systems become part of the overall aesthetic, rather than distractions.
Ultimately, the goal of any retail space is to create an engaging and memorable experience for customers. We feel this approach effectively balances functionality with aesthetic appeal, resulting in a unique and engaging retail environment tailored for a western wear display. It ensures that the focus remains on the products themselves, with the display elements serving to accentuate their appeal.
The central display stands have a curved, organic shape that resembles the outline of an amoeba, and are typically made of metal. They are placed in the middle of the store and serve as both functional displays for products and artistic sculptures that enhance the overall aesthetic of the space.
The organic shape of these display stands mimics the natural forms found in the environment, creating a more organic and fluid feel within the store.
This can help to make the space more inviting and visually interesting, and can also help to draw the eye towards the products being displayed.
However following this design language was a task due the constraint of the existing beams and the low ceiling height. Thus, the details were figured out to treat the beams and intersection of surfaces with cove lighting. This led to the articulated flow of the ceiling.
The right lighting enhances the cave-like atmosphere. Use of soft, warm-toned lighting to create a sense of intimacy and highlight the curvilinear walls and seamless junctions.
Fact FileDesigned by: Projected Rays
Project Type: Retail Interior
Project Name: ITARAA
Location: Panchkula (Chandigarh)
Year Built: 2023
Duration of the project: 2 Months
Project Size: 1200 Sq.Ft
Principal Architect: Ar. Rohan Jain
Color Palette for each area/space: LIME BEIGE TEXTURES
Photograph Courtesy: Vaibhav PassiProducts/Materials/Vendors: Finishes – LIME / Wallcovering / Cladding – POP PLASTER / Sanitaryware – JAQUAR / Flooring – SIMPOLO TILESConsultants for the Project: Interior Designers – PROJECTED RAYS / MEP & HVAC Consultants – DAIKEN / Interior Styling– PROJECTED RAYS
Firm’s Instagram Link: Projected Rays
For Similar Projects >> This Retail Store Offers a Seamless Experience of Aesthetical Purchase
It’s a calming haven with warm tone colors amidst the hustle and bustle of the city of Faridabad. The couple envisioned a calm, warm, and serene space for themselves, and the designers brought that vision to life in this beautiful 3500 sq. ft. home. As soon as you enter this home, you step directly into […]
We used eclectic design style with an influence of Bauhaus interiors. Pear and Walnut is a boutique baking brand founded by a Le Cordon Bleu-trained chef with a passion for elevated, artistic baking. As the brand continues to grow, a new studio space was conceived, designed not just as a workplace, but as a deeply […]
Our project, “Humble Abode”, is a creation where individual tastes intersect with cozy interiors & timeless beauty, reflecting the owner’s lifestyle and taste. The design blends art with functionality, giving justice to each corner. The main goal was to create a home that feels warm, spacious and personal. We followed a contemporary design approach. Clean […]
This residence unfolds as a seamless spatial experience orchestrated by minimalism, materiality, and meaning. Crafted around a central design ambition: to create a home that feels like a continuous, unified expanse, while preserving the distinct functionality of each space. This interplay of openness and separation became the guiding principle of the design. This Residence Unfolds […]
“Earthy Escape,” designed by Royal Home Spaces, is the epitome of modern sophistication with earthy tones palette, tailored functionality, and personal charm. Every space within this 3-bedroom apartment in Mumbai is crafted to reflect the distinct personalities of its residents while maximizing comfort and style. In the heart of Bandra, this elegantly crafted home by […]
The design philosophy behind Bayit, a contemporary house interiors, is rooted in the belief that a home should be both a sanctuary and a true reflection of its inhabitants. Guided by principles of simplicity, functionality, and emotional resonance, the design steers away from excess and focuses on creating a sense of calm through clarity and […]
This Government Office Renovation Reflects Timelessness. Every workspace holds a story, not just of its walls and materials, but of the people, purpose, and intent behind its making. The Chamber began not as a blank slate, but as a quiet evolution, a renovation of an existing government office intended to reflect the values of simplicity, […]
A quiet 3000 sq ft home in Hyderabad, designed by Nilasha, founder and principal architect at Studio Nilasha, unfolds in soft whites and beiges, where texture tells the story. Designed for a young couple, the home embraces a muted palette not as a backdrop but as a deliberate focus. Inviting the eye to focus on […]
This home embraces an indoor-outdoor connection with window seating design in each room. A small family dreams of a home high above the city, nestled in the tallest skyscraper of Kolkata, The 42, on the 45th floor. They seek a space filled with warmth and vibrant hues, where every bedroom opens up to sweeping views […]
Step into a beautifully designed home “The Springtime Abode”, embracing simple home interior design where aesthetic charm seamlessly blends with purposeful design. Crafting an entrance that is both a statement and a sanctuary. This stunning hallway has lovely beautiful wallpaper. The floral pattern on the wall creates a lively atmosphere, making it the perfect entrance to […]