The design of this apparel store creates a strong expression through spaces. The design brief was to design an apparel retail with the western wear product being the main highlight. This by itself led to a minimalistic approach towards designing this space. The site lies in the basement so it triggered the thought of creating an underneath layer – a pocket.
Apparel Store Creates A Strong Expression Through Spaces | Projected Rays
Thus, the cave concept visualises a seamless volume with the displayed product being the protagonist. The idea was to drape the walls around the display. Thus, this also makes this 1200 sqft space seem much larger.
A retail store with curvilinear walls and ceiling gives a modern cave experience. As a result, it is a unique and exciting concept for shoppers. The curved walls and ceiling create an immersive and intimate atmosphere. Thus, it draws customers in and encourages them to explore the space.
By continuing the feel of the display area into the changing rooms, we tried to create a sense of consistency and coherence throughout the space.
To complete the cave experience, use of earthy tones for the walls and ceiling creates a cohesive, natural look and feel throughout the space. The use of lime textures on the walls further enhances this uninterrupted visual experience.
By using the same concept we tried to create a sense of enclosure and privacy for customers while also tying in with the overall aesthetic of the display area.
The displayed products have in a way enhances the continuity of the atmosphere. Use organic curvilinear shapes that complement the walls and ceiling. By integrating these shapes seamlessly display systems become part of the overall aesthetic, rather than distractions.
Ultimately, the goal of any retail space is to create an engaging and memorable experience for customers. We feel this approach effectively balances functionality with aesthetic appeal, resulting in a unique and engaging retail environment tailored for a western wear display. It ensures that the focus remains on the products themselves, with the display elements serving to accentuate their appeal.
The central display stands have a curved, organic shape that resembles the outline of an amoeba, and are typically made of metal. They are placed in the middle of the store and serve as both functional displays for products and artistic sculptures that enhance the overall aesthetic of the space.
The organic shape of these display stands mimics the natural forms found in the environment, creating a more organic and fluid feel within the store.
This can help to make the space more inviting and visually interesting, and can also help to draw the eye towards the products being displayed.
However following this design language was a task due the constraint of the existing beams and the low ceiling height. Thus, the details were figured out to treat the beams and intersection of surfaces with cove lighting. This led to the articulated flow of the ceiling.
The right lighting enhances the cave-like atmosphere. Use of soft, warm-toned lighting to create a sense of intimacy and highlight the curvilinear walls and seamless junctions.
Fact FileDesigned by: Projected Rays
Project Type: Retail Interior
Project Name: ITARAA
Location: Panchkula (Chandigarh)
Year Built: 2023
Duration of the project: 2 Months
Project Size: 1200 Sq.Ft
Principal Architect: Ar. Rohan Jain
Color Palette for each area/space: LIME BEIGE TEXTURES
Photograph Courtesy: Vaibhav PassiProducts/Materials/Vendors: Finishes – LIME / Wallcovering / Cladding – POP PLASTER / Sanitaryware – JAQUAR / Flooring – SIMPOLO TILESConsultants for the Project: Interior Designers – PROJECTED RAYS / MEP & HVAC Consultants – DAIKEN / Interior Styling– PROJECTED RAYS
Firm’s Instagram Link: Projected Rays
For Similar Projects >> This Retail Store Offers a Seamless Experience of Aesthetical Purchase
Project 774 House is a thoughtful exploration of how compact spaces can feel layered, immersive, and deeply personal. Designed as a seamless blend of warmth, functionality, and character, the home balances aesthetics with practicality while ensuring every space carries its own identity within a cohesive design language. The Compact Spaces In This Home Are Designed […]
Crafted by Studio Imagine under the thoughtful direction of Principal Architect Ar. Ajal Shah, this 5bhk home design unfolds as a seamless interplay of light, texture, and refined materiality. Each space balances warmth with contemporary precision, weaving sculptural details, muted palettes, and bespoke elements into a home that feels both elevated and intimately personal. Studio […]
Sophisticated Serenity reflects House of Lalittya’s signature design philosophy. It expresses quiet luxury through Japanese minimalism, Scandinavian warmth, architectural comfort, and refined materiality. Conceived as an expansive open-plan residence, the 4,500 sq. ft. home is located at DLF Magnolias on Golf Course Road, Gurugram. Thoughtfully transformed into a serene urban sanctuary, it balances clean lines, […]
In the pulsating heart of Gujarat, India, where the shimmer of the ‘Diamond City’ meets the rich tapestry of the ‘Silk City’, Surat has preserved its legacy of craftsmanship across generations. Amidst the precision of diamond cutters and the rhythmic hum of textile looms, the homeowners’ story began. They were not merely entrepreneurs but inheritors […]
Perched on the ninth floor of a high-rise apartment in Pune, this 1,600 sq. ft. apartment opens to sweeping views of the city’s tekdi, the tree-lined hills that define its horizon. For its owners, a lawyer couple with demanding careers and a shared love for travel, the view was the home’s greatest luxury. For the […]
This home is a thoughtful expression of the modern interior design style, infused with creative and personalised touches that make it both distinctive and inviting. Every material, colour, and finish has been carefully curated to achieve a sense of timelessness, with a clear emphasis on balance and harmony. The muted colour palette seamlessly extended across […]
When it comes to enhancing the kitchen window over the sink, various design ideas are possible to decorate Indian homes. From rooted in tradition to Western-style modular kitchens offer both functionality and attractive aesthetics. Apart from the sleek profile and raised breakfast counter, the kitchen window over sink is another spot to add appeal and […]
Indian homes place equal importance on pooja room door designs as they do on main door designs. With diverse and unique ethnic backgrounds, every family strives to reflect their personalities and identities in their designs. These identities can encompass religious or spiritual interests, local contexts, or other personal elements. This series of blogs, featuring 50 […]
Let’s dive into a brand new topic – sliding wardrobe design, where functionality meets modern style! Whether you want to add a sleek, contemporary touch to your room or an Indo-fusion design aesthetic, sliding wardrobe can make a perfect choice to optimize space. In this post, we’ll delve into the latest trends on sliding wardrobe […]
The door design for main door is a defining feature of any Indian home, embodying both style and cultural significance. In a country rich with diverse architectural traditions, the entrance to your home reflects not only personal taste but also cultural heritage. Whether you’re drawn to the intricate carvings of traditional Indian door designs or […]